The aim of this thesis is to examine how four decision makers at a University College and a library director at the same University College perceive the profile, image and identity of their library. This University College library is used as our main example. We have evaluated the main example in relation to two other University College libraries, in order to obtain a deeper understanding of how these library directors view their own libraries and to attain a more multi-dimensional view of the main example of our study. Our intention is to analyse the current situation, not the past nor the future. Qualitative semi-structured interviews with decision makers and library directors have been conducted.

ABSTRACTTitle: ?Dating Online. Self-Marketing Through Sweden's Biggest Dating Site ? Match.com?Number of pages: 34Author: Joanna StokowskaTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2005University: Division of Media and Communication Studies, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this paper is to study the online dating phenomenon. The questions to be answered are: how do people form their personal profiles? Does the method of how one markets him/herself, within an online dating service, vary among different age groups?Material/method: 100 personal profiles have been downloaded and analysed from Sweden's largest dating website, Match.com.

AbstractTitle: Företag X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.

This report describes the planning and the accomplishment of the final diploma workat the study program Mechanical Engineering, Department of Engineering Sciences, Uppsala University. Two students carried out the diploma work at GE HealthcareHusbyborg in Uppsala.The aim of the diploma work was to develop and improve existing processequipment for 11C-radiochemistry in PET. The process equipment was to be dividedinto smaller independent modules to make it more flexible. Part of the existingprocess equipment is an oven that is supposed to perform a specific chemicalreaction. One of the main goals was to study and improve this oven.The work could be divided into three main phases: 1.Present concepts for one module, and interface between different modules.

AbstractTitle: See each other on the Internet or on a café? A survey about social consequences of Internet usage. (Umgås på Internet eller på ett café? ? en studie om Internetanvändningens sociala konsekvenser.)Number of pages: 34 (including enclosures).Author: Carolin Johansson.Tutor: Else Nygren.Course: Media and Communication Studies C.Period: Fall 2007.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose is to get increased knowledge about the social consequences that may come up when young people at the age of 16-20 are using the Internet.Material/Method: The material consists of a questionnaire that I made with questions about Internet usage that 84 young people from five classes (from three different upper secondary schools) answered.Main results: To have access to a computer and Internet and the fact that broadband is more inexpensive now than before leads to an increased usage of the Internet. I found out that chatting, music/movies, searching for information and using the Internet for entertainment is what most of the participants spent the most time on while using the Internet.

Syftet med den här uppsatsen är att undersöka hur Uppsala kommuns medborgarvända beslutstexter står sig i förhållande till den klarspråksnorm som kommer till uttryck i Klarspråkstestet för beslut. Textanalyser är gjorda på 18 av kommunens beslutstexter, samt en besvärshänvisning. Beslutstexterna representerar fem av kommunens åtta uppdragskontor, och är skrivna av tio olika handläggare. Som analysverktyg har Klarspråkstestet för beslut använts. Undersökningen har visat att Uppsala kommuns medborgarvända beslutstexter, samt besvärshänvisning, överlag står sig bra i de avsnitt som rör textens rubriker, stycken och samband, meningar samt ord och fraser.

This report describes the planning and the accomplishment of the final diploma workat the study program Mechanical Engineering, Department of Engineering Sciences, Uppsala University. Two students carried out the diploma work at GE HealthcareHusbyborg in Uppsala.The aim of the diploma work was to develop and improve existing processequipment for 11C-radiochemistry in PET. The process equipment was to be dividedinto smaller independent modules to make it more flexible. Part of the existingprocess equipment is an oven that is supposed to perform a specific chemicalreaction. One of the main goals was to study and improve this oven.The work could be divided into three main phases: 1.Present concepts for one module, and interface between different modules.

The purpose of this retrospective study was to investigate the prescription of antibiotics to dogs at the small animal clinic at Ecole Nationale Vétérinaire, Nantes, France. The purpose was also to compare the possible prescription patterns in France with those seen in a similar study by Petersson (2003) at the small animal clinic at the Swedish University of Agricultural Sciences, Uppsala. Antibiotics are very important in veterinary medicine and are used both to treat infections and to prevent them. The use of antibiotics however is not without complications and the risk of developing antimicrobial resistance is of most concern. Resistance has been shown to exist against all currently known antibiotics and potentially all pathogenic bacteria could develop resistance to one or more antibiotics. This study analysed the case records for all dogs presented to the small animal clinic at Ecole Nationale Vétérinaire, Nantes, France during October 2001 and March 2002 to identify patients which were treated with systemic antibiotics. For these cases the antibiotic used, classified according to the ATCvet system, and the indication for use was noted. A total of 292 cases (146 per month) resulted in administration of systemic antibiotics.

AbstractHeadline To communicate the environment, ?Rarely a paper on the wall?, a study about communication strategies when it comes to internalize a policy in two secondary schools.Number of pages 42 (61 including enclosures)Author Fanny PerssonTutor Peder Hård af SegerstadCourse Media and communication CPeriod Autumn 2007/spring 2008University Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim The purpose of this work was to see what channels of communication are to prefer when working with secondary school pupils, more concrete when speaking about the environment, about the profile of the school and democracy among the pupils.Material/method I am going to visit two secondary schools in the middle of Sweden, one that has an environment certification, and the other one is a regular secondary school. To answer these questions I am going to interview totally four teachers, two from each school, and 12 pupils from each school divided into two groups per school.Main results One of the main results was that the pupils prefer to mix the tutoring for a better way to learn. Another result was that they see their teachers as paragons and that it is more important what the teachers do than what they say.Keywords Environment, Communication, Environment Certifikation, Secondary school, Karl Weick, Communication theory, Understanding, Internalize, Identification, Profile.

AbstractTitle: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer)Number of pages: 43Author: Helena IsakssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Fall term 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels.Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS.Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates.Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information..

Med en växande befolkning och förtätning av innerstaden ökar konkurrensen om markytan i centrala Uppsala. I denna uppsats analyseras användningen av markytan på St: Eriks torg i Uppsala. St: Eriks torg är beläget mitt i centrala Uppsala, omgivet av flera kulturhistoriska byggnader, och används för nuvarande som en parkeringsplats. Alternativen som analyseras är att fortsätta låta torget användas som en parkeringsplats eller att konvertera torget till dess ursprungliga användningsområde, ett torg med torghandel. Alternativen analyseras med hjälp utav en kostnadsnyttoanalys där kostnader och nyttor för alternativen monetäriseras i största möjliga mån.

During the 17th century the production and distribution of printed works increased in Stockholm and Uppsala. However, all works that the publisher wanted to print, did not reach the reader. This thesis aimed to show when, where and how printed books and dissertations did not reach the reader. To achieve this aim, aspects of several well known models showing systems of book production and distribution were combined and adapted to suit Swedish conditions in the 17th century. This combined model focused on processes of selection and was presented and used as a theoretical approach.

The work has been performed in collaboration with Jönköping University. The aim of this work has been to study different methods for mobile adaption of large CMS (Content Management System) websites, where the website of Jönköping has been used as a reference.The website at Jönköping University is used daily by current students, faculties, prospective students and external users. Research carried out by the University shows that the use of mobile devices has increased, and it is therefore necessary to examine the mobile adaptation of the large CMS website.A layout proposal has been suggested by determining which method that is most relevant for mobile adaption of a large CMS website. The website should adapt to different resolutions and devices according to how the existing website is based in the current situation. Emphasis has been put on menu operations, to navigate through the large website in a user-friendly way.

This work is a quick look at the overall quality of the teaching program at Växjö University and how the program is viewed by the students, future teachers, who attend it. This work aims to deduce how Växjö University uses it's resources to improve the overall quality of the teaching program..

There are reasons to believe that recent changes in the Swedish academic library environment create new images of identity. New information technology, changed educational methods and increasing numbers of students in higher education heavily influence the professional basis for librarians. The purpose of this essay is to examine and describe how the images of identity are conceived and expressed by staff in two university colleges in Sweden, Malmö University and Södertörn University. We define identity as the images of what the library is, what it is aiming to be in the future, what it should do and how. In a qualitative study attitudes towards and opinions of the role of the library in the university environment are investigated.