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Om imageskapande på högskolebibliotek
The aim of this thesis is to examine how four decision makers at a University College and a library director at the same University College perceive the profile, image and identity of their library. This University College library is used as our main example. We have evaluated the main example in relation to two other University College libraries, in order to obtain a deeper understanding of how these library directors view their own libraries and to attain a more multi-dimensional view of the main example of our study. Our intention is to analyse the current situation, not the past nor the future. Qualitative semi-structured interviews with decision makers and library directors have been conducted. The interviews are being presented according to the different categories we introduce in the theory chapter. Each theoretical category represents a dimension from which we complete an analysis. First and foremost we have found out that profile, image and identity are different aspects of the same thing. The conclusion of our study suggests that there are different views within the group of decision makers and the library director, such as opinions about renaming the library. Our interpretation that there are both unanimous and diverse views, also applies to the three library directors views on their own libraries. They agree upon what the fundamental role of the University College library is, as is shown by certain points such as metaphors, learning organisations and the libraries pedagogical efforts, but they differ on others, such as exhibitions and profiles.