Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.

Syfte: Att utreda om primärvårdssjuksköterskor i Uppsala län upplevde att det fanns faktorer sompåverkade deras möjligheter att skriva ut fysisk aktivitet på recept.Metod: Deskriptiv kvalitativ intervjustudie. Sju primärvårdssjuksköterskor inom Uppsala län harintervjuats med semistrukturerad metod. En kvalitativ innehållsanalys enligt Granheim ochLundman (2003) utfördes på manifest nivå.Resultat: Primärvårdssjuksköterskor i Uppsala län upplevde att det fanns faktorer som påverkadederas möjligheter att förskriva FaR. Det uppgavs nödvändigt att ha kunskap om hur man arbetarmed förskrivning av FaR och att uppleva sig kunna motivera patienter som har mindre mottaglighetför FaR. Att ha tillräckligt med tid avsatt upplevdes som en förutsättning för förskrivningen.

Syfte: Att utreda om primärvårdssjuksköterskor i Uppsala län upplevde att det fanns faktorer sompåverkade deras möjligheter att skriva ut fysisk aktivitet på recept.Metod: Deskriptiv kvalitativ intervjustudie. Sju primärvårdssjuksköterskor inom Uppsala län harintervjuats med semistrukturerad metod. En kvalitativ innehållsanalys enligt Granheim ochLundman (2003) utfördes på manifest nivå.Resultat: Primärvårdssjuksköterskor i Uppsala län upplevde att det fanns faktorer som påverkadederas möjligheter att förskriva FaR. Det uppgavs nödvändigt att ha kunskap om hur man arbetarmed förskrivning av FaR och att uppleva sig kunna motivera patienter som har mindre mottaglighetför FaR. Att ha tillräckligt med tid avsatt upplevdes som en förutsättning för förskrivningen.

AbstractTitle: Who said what? ? A qualitative content analysis regarding the UD?s, the government?s and the travel agencies after the Tsunami disaster.Number of pages: 38Author: Malin HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Autumn 2006University: Division of Media and Communication, Department of information science, Uppsala UniversityPurpose/Aim: The purpose of the paper is to find out what person said what to the media and public after the tsunami catastrophe. The aim is to find out if there is any difference in how the government and communicators talked, and if those differences agree with the public opinion about these persons.Material/Method: The material is interviews with the relevant people on TV news. The first three days are included and the interviews have been transcribed and counted in sentences. The method is therefore quantitative content analysis.Main results: All of the analysed persons used the category Concrete action the most, which is what they are doing at the moment.

The aim of this study was to find out how journalism students at two universities in Sweden, Gothenburg University and Linnaeus University in Kalmar, use the social networking service Twitter. We were primarily interested in whether the students are using Twitter as a journalistic tool, which includes gathering, production and distribution of material. The study focused on journalism students because they soon will enter the working life and therefore can provide an indication of whether Twitter is a part of the future of journalism. We have used theories of mass communication to describe the development in the area and explore how journalism has adapted to this change. The study was conducted in the form of a survey in which the students answered questions about how they use Twitter and what they think about the social networking service.

AbstractJan Johansson: Georg Stubendorff, organist i S:t Jakob ? En musiker i stormaktstidens Stockholm och hans concerto "O Jesu dulcissime", [Georg Stubendorff, Organ Player in S:t Jacob's Church ? A Musician in Seventeenth Century Stockholm and his Concerto O Jesu dulcissime], Uppsala universitet, Institutionen för musikvetenskap, uppsats för 60 p, 2006.Georg Stubendorff, organ player in S:t Jakob's church in Stockholm 1663-1672, was one of the very competent foreign musicians that came to work in Sweden in the 17th century. The purpose of this essay is to contribute to the knowledge about him and about the conditions in general for church musicians in Stockholm during that era, and to present an edition of his Concerto a 3. It is shown that Stubendorff may have come to Stockholm from Livland, rather than Germany as earlier accepted. The Concerto a 3 is the only composition by Stubendorff that has survived (now in the Düben collection at Uppsala University library).

Objective: The papers objective is to create a deeper understanding for whether or not cultural and psychic distance affects corporate establishments in the EU.Method: The results have been gathered through intense data collection through interviews with ScaniaAB and Business Sweden. There has also been extensive research of 36 different companies and their first establishments in different countries. We have then analyzed the results through cultural and psychic distance and through Uppsala University's internationalization process model.Conclusion: The conclusions of this paper are:Corporate establishment often occurs in neighboring countries because of the similarity to the domestic markets which contribute with a greater security.Since the introduction of the EU single market, corporate establishments have become easier within the single market.The cultural and psychic distance does exist within the EU, however the internal market decreases these distances and the impact on corporate establishments.The market commitment is essential to the corporates survival within the new market.Cultural and psychic distance affects small firms more often since their lack of network and experience.Cultural and psychic distances are two different but related phenomena..

The aim of this thesis is to study the conditions three public libraries have to be a resource for university students. The libraries are all situated at a distance from universities that allow the students to commute between the university and their homes. These students often make the same demands on the public library as they do on the university library. In order to conduct this study the frame factor theory has been used. This theory was developed by pedagogic scholars during the 1960s and focuses on how the framework surrounding the school affects the learning results.

Göranzon, Ingrid: From concept to reality - Uppsala Municipal School of Music. Master thesis, 30 credits. Uppsala: Department of Musicology. 2013.This thesis aims to explain how and why the municipal school of music (kommunala musikskolan) in Uppsala was formed. Municipal schools of music are a Swedish phenomenon that was formed all over Sweden after the Second World War.

Background: Home health care means that patients receive care in their home. Äldrevårdsenheten in Uppsala County treats people, over 65 years, in the patient's home and because of the fact that the quality of care from the patient´s perspective not have been studied previously, this study as part of the quality control of the business.Aim: The aim of this study was to investigate how patients, and family members, who receive care within the Äldrevårdsenheten in Uppsala County experiencing the care provided in the home.Method: Interview study with qualitative analysis.Results: Patients who are cared for within the Elderly Care Unit in Uppsala County Council has a positive experience of home care. Being cared for in the home creates a sense of security and calm in the patients rather than the stress and fear of long waits in the emergency department and planning advice from medical appointments . In contrast, perceived lack of physicians in home care and accessibility to health care staff.Conclusion: In general, patients in the Elderly Care Unit in Uppsala County Council very pleased with the opportunity to the treatment they received at home. However, there are some weaknesses that need improvement. .

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

The aim of this thesis is to examine the properties of the municipalities in Sweden that influence the choice of being a certified Fairtrade city. The independent variables which are used in the statistical analysis are municipal governance, local tax rate, whether there is an university and/or university college in the municipality, average income and higher education in the municipality. The variables are examined by logistic regression. Since there are no statistical data on ethical procurement, this exogenous variable isn?t included in the regression.

Syftet med denna uppsats är att undersöka hur inkubatorn Uppsala Innovation Centre (UIC) arbetar med nystartade företag. För att uppnå detta har företagens etableringsprocesser och de hinder de stöter på under denna process studerats, för att sedan analysera hur UIC arbetar för att överbrygga dessa hinder. Uppsatsen bygger på kvalitativa intervjuer och en enkätundersökning med företag som samarbetat med UIC, samt en kvalitativ intervju med UIC:s VD Per Bengtsson. Slutsatsen är att UIC är en välfungerande och uppskattad inkubator, deras största förtjänst är att de med sitt affärscoachprogram lyckats hålla en hög flexibilitet som ger dem möjlighet att anpassa sig efter de olika företagens behov..

This Master thesis is made at the request of the local municipality of Uppsala in Sweden. The purpose of this work is to create a guiding management plan. Recreation, conservation of the cultivated landscape and the historical environment, conservation biology and the aim of the landowners are all considerd. The area is almost 34 hectares and located north of the centre of Uppsala. Landowners are the National Heritage Board, the diocese of Uppsala, the university of Uppsala, the local municipality of Uppsala and one private landowner.

This report, written by Ma?ns Ridze?n and Jonas Stenberg, presents the thesis carried out the spring of 2012. The authors met the first time in 2008, when they started their studies at Uppsala University. Since then they have completed various projects, both within and without the university. This study is based on a theory that was first conceived when Jonas Stenberg did his internship in the summer of 2010.