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240 Uppsatser om Universal Studios - Sida 14 av 16
Culture's Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in China and the U.S.
Title: Culture?s Affect on the Determinants of Customer Satisfaction in Retailing: The Case of a European Retailer in the U.S. and China Date of the Seminar: 29th of May 2007 Course: BUS 809 Master thesis in International Marketing Authors: Lisa Bustamante Chesley Norman Charlotte Valind Advisors: Johan Anselmsson Cecilia Cassinger Keywords: International Retailing, Determinants of Customer Satisfaction, Culture, United States, China Thesis purpose: Our study aims to identify the determinants of customer satisfaction of two national cultures in a global retail setting, in order to clarify what role culture has, if any, in customers? satisfaction with an international retailer. Further, this will uncover if a Western perspective of determinants of satisfaction is a universal means of capturing what satisfies customers across cultures in a retail setting.
Passiv Digital Marknadskommunikation ? Hur en artist kan ho?ras utan att va?snas : En fallstudie om alternativ marknadskommunikation via sociala medier
Denna uppsats underso?ker hur artisten Jaqe har kunnat sprida sin musik och sitt varuma?rke via sociala medier utan att ha na?gra konton pa? sociala medier registrerade i sitt namn, eller o?verhuvudtaget vara aktiv pa? na?tet.Syftet med uppsatsen a?r att underso?ka ett ho?gst ovanligt marknadskommunikationsfenomen som tycks motsa?ga ra?dande normer inom musikbranschen, fo?r att belysa huruvida man kan bedriva effektiv marknadskommunikation via sociala medier utan att o?verhuvudtaget vara aktiv online. Detta underso?ks genom att kartla?gga och problematisera Jaqes strategi samt ja?mfo?ra den mot Sveriges tva? sto?rsta skivbolags digitala marknadskommunikativa praktiker. Empirin besta?r av fyra kvalitativa expertintervjuer.
Användarcentrerad utveckling av mobilt IT-stöd
This exam paper has been a collaboration between the writers and SYSteam Utvecklingspartner in Huskvarna. The assignment was about finding a need for a mobile application, making a requirement specification document with design documents and parallel to this constructing a prototype. The assignment is summarized in the following questions:? How can companies in the forest industry benefit from mobile information technology?? How can a user centered perspective be used in the process of making the requirement specification document and the design documents?? How do guidelines for usability apply to a mobile application?Three visits to companies in the forest industry were made to find a need for mobile information technology solutions. After a small analysis of the different companies? problems and conditions the decision was to use Tenhults Impregneringsverk AB in the case study.We used the FA/SIM method in our job of finding the organization needs for change and the principles of User Centered Design in the work of constructing a prototype.The result of our work is a requirement specification with design documents and a prototype.
Att sätta segel i ett av världens största sportevenemang : En studie av begrepp, motiv och utvärdering av sponsring
Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. Due to the multitude of sponsorship and its impreciseness about its financial value, it is difficult to evaluate sponsorship for companies, especially when there is a difficulty in choosing a decent method for evaluation.Purpose. The purpose of this thesis is to investigate the concept of sponsorship, motives for sponsorship and evaluation of sponsorship according to the theory and give empirical examples of how these areas are being managed by companies.Method.
Substitutionsbehandling-En kvalitativ studie om yrkesverksammas syn på substitutionsbehandling
Mot bakgrund av den hätska debatt som har förts angående substitutionsbehandling, var syftet med vår uppsats att undersöka och beskriva de professionellas inställning till substitutionsbehandling av heroin-missbrukare ur ett etiskt perspektiv. Vi ville även undersöka de professionellas syn på socialstyrelsens riktlin-jer och kriterier beträffande substitutionsbehandling. Vidare ville vi få en uppfattning om de yrkesverksam-mas åsikter gällande en heroinmissbrukares möjligheter till vård, och detta i jämförelse med andra patient-grupper.Vi kan utläsa att det finns tre inställningar från de intervjuade beträffande substitutionsbehandling. Socialsek-reterarna på substitutionsmottagningen uttrycker att det är den överlägset bästa behandlingsmetoden för hero-inmissbrukare. Socialsekreterare från socialtjänsten är även de positivt inställda men ser inte substitutionsbe-handling som en universal behandling.
Haute Couture åt folket! En fallstudie i att finna en balans mellan användarvänlighet och unikum på webben
Med utgångspunkt i att e-handeln ökat markant de senaste åren, samt att vi tror att enwebbutiks framgång ligger i webbsidans användarvänlighet och unikum, avser vi studerahur en nischad modebutik kan nyttja dagens teknik för att bli mer framgångsrik. Studienfinner grund i ett antal semistrukturerade intervjuer samt en fallstudie av befintligawebbutiker. Med vår teoretiska referensram har vi noga analyserat det insamladematerial vilket vi erhållit under intervjuerna och fallstudien. Den teoretiska referensramenbaseras på teorier vilka behandlar webbdesign och användarvänlighet. Studien byggerpå teorierna Universal Design, Social Actor, designprinciper/designmönster samt detmänskliga systemet.
Musikkataloger och Skivkontrakt : en årsredovisningsstudie om skivbolagens unika immateriella tillgångar
Utvecklingen går mot att företags andel immateriella tillgångar av de totala tillgångarna ökar och därmed dess betydelse. Immateriella tillgångar saknar fysisk substans och uppfattas som svårbedömda vid värdering. Frågan hur dessa svårbedömda tillgångar ska värderas och om de överhuvudtaget ska aktiveras i balansräkningen har diskuterats livligt de senaste åren. Vissa anser att immateriella tillgångar bör redovisas i balansräkningen för att ge en rättvisande bild av företaget och att modeller bör utvecklas vidare för att möjliggöra en aktivering av tillgångarna. Andra anser att en aktivering kan vara ofördelaktigt för företaget, exempelvis har det i ett experiment framkommit att redovisning av immateriella tillgångar ses som en svaghet.Skivbolag bygger sin verksamhet till stor del på immateriella tillgångar.
Att göra det digitala till det normala : En studie av svenska skivbolags samarbete med iTunes MusicStore och Spotify på den digitala musikförsäljningsarenan
Purpose/Aim: The purpose of this thesis is to define and analyse how Swedish record companies work with digital musical content distributors. A more narrow aim is to show how the record companies and with the digital musical content distributors iTunes Music Store and Spotify create incentives for consumer?s to use legal digital music channels through the Internet. To further circle the core of the problem following questions have been asked: How does the record companies provide iTunes Music Store and Spotify with digital content and what is done by the record companies to retain control over the material? How do the record companies view digital musical sales and what incentives are given to consumers to buy music digitally? Finally, What position of power do iTunes Music Store and Spotify have on the digital content arena?Material/Method: The data collected for this thesis is retrieved through personal interviews with representatives from three of the four major record companies Universal Music, Warner Music and EMI and their Swedish branches.Main results: The consumer?s access to digital content through iTunes Music Store and Spotify is of the utmost importance and is a prerequisite.
Lag i katolsk och luthersk teologi : Om lagbegreppet i Wolfhart Pannenberg, Dietrich Bonhoeffer, David P. Scaer och Johannes Paulus II encyklika Veritatis Splendor
Three main questions give the fundamental structure for this master thesis: 1) In what way is the notion of law being perceived in the following theologians respectively; David P. Scaer, Dietrich Bonhoeffer and Wolfhart Pannenberg? 2) In what way is the notion of law being perceived in the encyclical Veritatis Splendor? 3) Which similarities and divergences can be found in the respective expositions of the notion of law?For the purpose of comparison, I have employed four questions of analysis. These are: A) What is ?the law?? B) Is the law being effected, or is it working, in the world and if so - in what ways and for what purposes is it meant to serve? C) Does human beings have any capacities to understand and/or live in accordance to the law? D) Does the Gospel, perceived as the earthly life, actions, death and resurrection of Jesus Christ, effect any alteration with respect to the purpose, range, function or interpretation of the law?In order to better understand Roman-Catholic concepts of law, the treatise on law of Thomas Aquinas Summa Theologica is briefly presented.
Möjliga av världar idén om kvinnan i två kvinnors feministiska utopier : en idéhistorisk studie av Christine de Pizans The City of the Ladies och Charlotte Perkins Gilmans Herland
This thesis highlights starting points underlying the notions of two feminist utopians, Christine de Pizan and Charlotte Perkins Gilman. In approaching their texts, it focuses on the notions central to understand their writings. These would be historical, social, and cultural contexts. Defining concepts as utopian in its varying forms and feminism has been of significance. A feministic approach grounded in Simone de Beauvoirs philosophical phenomenology in the study of feministic utopia's visibility, has contributed to the understanding of the power structures to which women are tethered. In order to understand the way women are presented, it has become obvious that The Book of the City of Ladies and Herland are literary works that are related not only by their authors? background and personality but by the society in which they lived. Through their engagement in the contemporary intellectual debate on all social planes, both authors contributed to shifting the focus of their own contemporary notions of a woman to the notion of a woman equal to men. Woman, in Christine de Pizans utopia, is given specific properties and through themes of issues given meaning. She is not free in the sense that Simone de Beauvoir says. She has a broader repertoire than was historically assigned, but her freedom is not arbitrary, contingent, and temporary and judged by her actions.
Värdegrund och känslor i skolan : Vilka är förutsättningarna?
The purpose of this report was to examine the schools views on its task to form good citizens and also the work with children and their souls and feelings. My question of issue was:? Which are the conditions from where you work with feelings and forming good citizens in school?In the Swedish learning curriculum for the compulsory grades, Lpo 94, there is a lot to be read about the schools task to form good citizens and human beings. One can also read that the schools have to work with the feelings of its pupils and also the issue of values. The results of my report show that the school has a responsibility to support the family?s work with the upbringing and the personal growth of their children.
Say no to racism?: FIFAs antirasism ur ett postkolonialt perspektiv
The purpose of this thesis is to historically describe how Fédération Internationale deFootball Association (FIFA) interprets how the discourse of anti-racism has developed withintheir own organization throughout the years. In doing so, the thesis lands in a present timeperspective and then aims to identify the norms which FIFA, according to the organizationitself, stands for in regard to anti-racism within world football. That standard of behavior isthen put in contrast with the hidden ideological conceptions which, with the applying of apost-colonial perspective, can be found in the rhetoric used by FIFA in expressing themselvesabout their anti-racism stand.The methodology used in this thesis builds upon a qualitative text analysis approach inwhich solely primary sources available through the official website fifa.com are considered.The study finds that anti-racism is a relatively young concept within FIFA and that the communicatedideal standard of behavior circles around terms such as unity, diversity, solidarityand equality. Further on, FIFA clearly articulates how the universal power of football as suchcan unite people and that FIFA, as the administrator of this the world?s greatest sport, can setan example for the rest of the world to follow when it comes to notions of tolerance and solidarityin preventing racism in the future.In following the terminology provided by the post-colonial theorists Homi Bhabha andGyatri Spivak, and applying the concepts of fixity and essentialism on the rhetoric aroundanti-racism, the study discovers that FIFA, in sharp contrast to the articulated norms, in factexpress ideological conceptions of skin as a barrier of difference between people, and thatFIFA on good grounds can be accused of reproducing racist stereotypes rather than bridgingthem.The study concludes that its findings clearly demonstrates the increased need of consideringsports, and more specifically international sport organizations, as a basis for researchwithin the academic field of International Relations, and that a postcolonial perspective verymuch can provide alternative understandings of how these actors operate and what influencethey might have in the international system..
The Golden Rule and Bioethics. A Reflection upon the Foundation of Ethics
The object of this thesis is the foundation of ethics. The question is whether there exists a universal core to ethics consisting of a fundamental ethical principle across cultures. This principle could for example be the so-called Golden Rule, which goes as follows: ?You should do to others what you want them to do to you?. The Golden Rule is to be found in many of the world?s religions and is also reflected in secular society.
Utvecklingsprojekt Easy Load
In order to increase the independence in everyday life of the elderly population, we have developed a lifting aid for loading in the private car trunk. Independence from outside assistance affects self-esteem in a positive direction and can help increase the quality of life for a large group of individuals. As people age and experience changes in performance, it is important that aids and support is available, particularly to reduce the experience of aging and it?s increasing physical limitations. The aim was to develop a function prototype characterized by simplicity, which facilitates loading of the private cartrunk.The project was conducted at the request of Autoadapt AB, which is one of the leadingactors in car adaptations for individuals with disablilities.
Principen mot rättsmissbruk inom det svenska mervärdesskatteområdet: är det hållbart?
The VAT Directive (2006/112/EC) does not regulate Member States? opportunities to intervene against tax evasion. The European Court of Justice has clarified the situation in case C-255/02 Halifax. This case establish that the universal principle against the abuse of rights applies to VAT, which means that Member States have the opportunity to redefine transactions not involving a breach of law but nevertheless goes past what the legislature envisaged at the introduction of the provision.A debate has risen as to whether the principle against the abuse of rights is equally ap-plicable in Swedish domestic law on VAT. The administrative court of appeal in Go-thenburg, Case No.