Today, we see tendencies of politicians being more active in social media using selfies. According to previous research using selfies is associated with being self-centered and narcissistic. It is not known though what implications the behavior will have for a selfie-using politician in terms of chances of being elected. This study aims to contribute to the research on political communication and social media behavior. More specifically the study intends to investigate whether there is a difference between voters' views if a politician uses selfies or not, and whether there is a difference by gender.

The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

Syftet med examensarbetet är att undersöka orsaker till ungdomars framtidsplaner med avseende på att stanna i, eller flytta från, Luleå inom fem år efter avslutad gymnasieutbildning. De faktorer som undersöks är attityder, subjektiva normer och upplevd beteendekontroll, vilka ingår i Icek Ajzens (1991) teori om planerat beteende (TPB). Undersökningen genomfördes med en enkät utformad i enlighet med Icek Ajzens (2002) och besvarades av 85 elever vid Luleå Gymnasieby. Alla gick sitt avslutande år vid gymnasiet och var i åldern 17-19 år. Resultaten visade att upplevd beteendekontroll hade störst effekt på intentioner om att stanna kvar i Luleå.

The intention of this final thesis is to look into the improvement of small and run down railway stations. Many railway stations are today derelict and decaying. The purpose of this essay is to propose alternative strategies of action by discussing the ecology, the history and the social function of the railway station. There is also an overview of projects already completed. In the analysis part of the thesis, the genius loci or the spirit of place is put forward as means of reaching a solution.

The aim of this project is to design and craft sustainable fabrics according to slow fashion principles. Furthermore the intention is to develop these fabrics, to make them exciting and congenial for use as trouser fabric for skateboarders..

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Föreliggande undersökning är en kvantitativ attitydstudie vilken bygger på Izec Ajzens Theory of planned behavior. Teorins utgångspunkt är att individens beteende föregås av en intention att utföra beteendet. Intentionen grundar sig i tre faktorer: individens attityd gentemot beteendet, subjektiva normer och individens upplevda beteendekontroll. Studien syfte är att i första hand studera ungdomars attityder gentemot läxläsning och delaktighet på lektioner. Syftet är även att kartlägga vilka faktorer som i störst grad påverkar intentionen att studera och hur intentionen skiljer sig mellan könen.

This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

In the beginning of the 21th century several successful companies filed for bankruptcy. These bankruptcies have been known as large accounting scandals and the largest scandals did Enron and Worldcom stand for. These bankruptcies arose without any warning signal from the auditors about the companies? financial problems and their inability to continue as a going concern. The bankruptcies damaged the reputation of auditors and broad criticism has developed at the auditors? inability to discover companies? financial problems and their unwillingness to reveal a going concern opinion in the audit report.

Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.

In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.

Denna uppsats behandlar hur företag motiverar sina anställda för att öka lojaliteten. Vi har valt att studera detta utifrån ett ledningsperspektiv. Vi har undersökt två tjänsteföretag eftersom det är extra viktigt att de anställda är motiverade i kunskapsintensiva företag. Vi har gjort en fallstudie och intervjuat VD:n på JOB Media & Reklambyrå AB och avdelningschefen på KPMG i Luleå. I vår undersökning har vi kommit fram till att motivationsteorierna vi behandlat tillämpas i stor utsträckning i de företag vi undersökt.

The purpose of this study is to examine the phenomenon ?Living library?, where people are lent out instead of books. First it is looked into what the Living library means to the person who is borrowing a living book and what it means to the living book itself. Than the Living library is put in a public library context. This is done through a case study of the city library of Helsingborg and the city library of Malmö.

Det övergripande syftet med studien är att undersöka och analysera socialsekreterares erfarenheter av att arbeta inom sektionen för myndighetsutövning inom barn- och ungdomsverksamheten för att få en inblick i hur de själva upplever och påverkas av eventuella hinder respektive möjligheter i arbetsmiljön. Studien bygger på kvalitativ metod och består av enskilda forskningsintervjuer. Samtliga socialsekreterare i studien beskriver sin arbetssituation som väldigt tuff med ett högt ärendeinflöde som är svårt att påverka. Många menar att det är svårt att hinna med arbetsuppgifterna inom de tidsramar som finns reglerade i socialtjänstlagen. Av resultaten i studien framgår det att socialsekreterarnas arbetsmiljö präglas av olika kulturer som inverkar på varandra, begränsar socialsekreterarnas handlingsutrymme och genererar stress.