Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

The aim of this study was to analyze the assessment of the primary school, from the teacher?s perspective. There has been an ongoing discussion regarding assessment and about the purposes of assessment for a long time. But there is a paucity of research on what teachers believe about. This study examined primary teachers? beliefs on major purposes of assessment.Assessment is the process of gathering and interpreting information about students? learning.

The purpose of this Masters thesis is to investigate and describe the literary life of Madame de Staël, during the period of the French Revolution and the time shortly after. My intention is to do research on her impact and influence. I also want to examine her effect on Swedish literary society, with special references to Swedish authors. The method used is a qualitative one, where I have studied nonfiction and fiction connected with the field, for example Mme de Staëls own writings, which I make use of to illustrate the phenomena. During this period the society was dominated by patriarchical values and patterns of life.

Bakgrund: Trycksår är en kvalitetsindikator på omvårdnaden, med rätt använda metoder kan trycksår helt förebyggas. Trots detta förekommer trycksår fortfarande och orsakar stort lidande för de som drabbas. En attityd till någonting (attitydobjekt) kan bestå av en uppfattning som kommer sig av kunskap och erfarenhet, en känsla för attitydobjektet och en intention bakom handlingen. Attityden kan ge sig i uttryck i form av ett beteende, sk manifest attityd. En del i attitydbegreppet är kunskap och kunskap i sig själv kan delas upp i teoretisk och praktisk kunskap.

The intention of this study was to examine how social workers, leaders within the social work administration and politicians in the social work committee in Helsingborg related to residential treatment of youth and the research showing signs of undesirable results.The main questions were:1. How do social workers, leaders within the social work administration and politicians in the social work committee relate to residential treatment of youth and the research existing about it?2. Which factors do the different categories mean justify the placements?3.

Malmö högskola Lärarutbildningen SÄL, svenska, svenska som andraspråk och engelska. Höstterminen 2005 Denna undersökning visar på vikten av kontinuerlig modersmålsundervisning för elever med minoritetsspråk. Arbetet ger också en översikt över forskning som gjorts med tanke på dessa barns skolframgångar och belyser modersmålsundervisningens innehåll i Lund. Resultaten från både enkät och intervjuer redovisas och ger förhoppningsvis en klar bild av verksamheten och en rad förbättringar presenteras inför kommande år på de skolor där jag själv arbetar. Min intention var att undersöka vad undervisningen styrs av, vilka hinder och möjligheter som finns för samarbete mellan oss lärare och att visa vilka kringliggande faktorer som egentligen påverkar denna undervisning? Slutsatsen blev att vi skall värna om den här undervisningen för att den är en sådan viktig länk både i barnens språkutveckling och i deras identitetsutveckling. Barnen har också mycket lättare att lära sig sitt andraspråk om de kan sitt modersmål bra.

This paper is about employees' opinion towards libraries. The target group consists of employees at industrial research institutes in Sweden. Libraries offer several more services today than they have done before. I think many people do not recognise all of them and I also think the knowledge and the opinion about libraries have to do with use of them. Since I am curious about if this is true or not the purpose of this essay is to find out, through an attitude research, the employees', at industrial research institutes, opinion about library service.

Syftet med denna studie är att beskriva fyra lärares uppfattningar om Arne Tragetons metod att skriva sig till läsning i sin undervisning och vilka begrepp som de använder när de beskriver metoden. Den metod som används i studien är kvalitativa intervjuer. Teoretisk grund för studien bygger på ett sociokulturellt perspektiv. Teori baserad på ett sociokulturellt perspektiv har använts i analysen av denna studie. Begrepp som lärarna använt sig av i studien är bland annat verktyg, samarbete, erfarenhet, upplevelse, glädje, kreativitet och kommunikation.

Vår kvalitativa studie utgår från vad lärare säger sig ha för intentioner med läxor och vilket förhållningssätt de har till dem. Vi ville skapa oss en bild om hur vi kan förhålla oss till läxor i vår kommande yrkesroll som lärare. För att uppnå syftet med studien intervjuade vi fyra lärare i de tidiga skolåren. Utifrån materialet intervjuerna gav kom vi fram till fyra olika kategorier kring lärares förhållningssätt till läxor: Läxor som tradition och rutin, Lärares syn på läxor med hänsyn till eleven, Läxans tidsvinst och tidskostnad samt Föräldrar som läxhjälp och samarbetspartner. Resultatet visar att för lärare är läxor viktiga för att upprätthålla en bra och nära relation till föräldrar och för att föräldrarna ska bli delaktiga och kunna se vad deras barn presterar och arbetar med i skolan.

Lyckebo farm is the original name of the four building big farm, where year 2000, the former farmer established Maglarp/ Lyckebo golfcourse on his land of culture. In 2007, new owners are approaching the Maglarps golfcourse with thoughts of expanding the business. A first step in that direction is to form the area of the entrance, the specific area the visitors are staying at before entering the actual golfcourse to play. The designproposal is inspired by the peasant garden history of southern Sweden during the nineteenth centuary. It also aims to satisfy the demands of function and usefullness of a golfcourse today.

In recent decades here has been a huge development in information technology (IT), where we humans are increasingly using IT in our daily lives, ranging from social media to music streaming services; this has also been a reflection of the technologies developed to our cars. Infotainment systems have become an increasingly regular feature in modern cars where the high degree of integration such as navigation, mobile and Internet has become more common and more sought after. Despite this, relatively little research problemized User Experience of a complex infotainment system in a car. This study thus has the intention to consider the relevance of reality based tests by examining how the user experiences a complex infotainment system in a car. We asked ourselves; How do the user experience a complex infotainment system in a car? We conducted our qualitative study, an interview with researchers in the field of vehicle and road safety and designed a number of system-related activities in a test session where we observed three users.

Problem: How do delivery logistics work in practice at the building site? Where are the big problems? How to make building logistics more effective? Do the site management and the haulers agree about questions concerning both parties? What is possible to gain by using better logistics? Is it possible to gain time with better logistics and by that reducing the costs? Purpose and aim: The purpose is to discover if there are any disagreements between the site management and the haulers. If disagreements occur they will be examined and probable measures based on the problems will be suggested. Another intention is to bring key ratios concerning time spent for deliveries forward. One aim is to update a similar report made in 1972.

This study aims to examine preschool teachers' thoughts about the child libraries functions. The purpose is to highlight preschool children's early read and writing skills, before they even can read and write, which is a theory called emergent literacy.This is made by conducting five qualitative interviews, with the intention to investigate how the preschool teachers think about the cooperation and the function of the child library, partly for their own work with the children and partly for their organization. By using a tablechart which shows each preschool teachers mostly common thoughts in the interview and by using a model based upon Harrysson and Joelsson (2006) model, which shows the functions of the public library in the society. The results of the study are presented in the four categories of the model which are; to borrow, to learn, to ask and to find, to reside. These are functions that the preschool teachers see with the library, for their work with the childrens' early literacy.

The purpose of this essay is to study how the local creators of a "master plan" for the swedish city Kristinehamn, the years between 1940 to -43, looked on their planning. It is an analysis of ideas case study. A hypothesis is upheld for the research: that the local physical planning had largely extended ambitions what regards central state control in a way that is similar to planned economy. Questions that are asked include: Was the planning assumed to be a tool for the state to regulate the environment? Can the planning be seen as a mean to control the society in time and space? The essay search for verification of the hypothesis by a theoretical analysis apparatus made upp of ideal types.

Uppsatsens avsikt är att göra en värdegrundsanalys av tre skönlitterära verk som återfinns på högstadiet i klassrumsuppsättning. De verk som jag har läst är Ondskan av Jan Guillou, Ida slash Sandor av Sara Kadefors och Flugornas herre av William Golding. Utifrån ett värdegrundsperspektiv med utgångspunkt i Lgr 11 ska jag se hur begreppen demokrati, människolivets okränkbarhet, individens frihet och integritet, alla människors lika värde, jämställdhet mellan kvinnor och män samt solidaritet med svaga och utsatta synliggörs i verken. Uppsatsen har en kvalitativ ansats och metoden som använts är kvalitativ textanalys. Till uppsatsens bakgrund har lämplig forskning om begreppet värdegrund tillfogats samt hur denna kan tydliggöras i skolan.