Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

This paper was written at the Baltic Business School in Kalmar. The purpose was to analyze and determine the importance of packaged holidays within the tourism and travel sector and how value can be created for the customer. This have been done with a focus on the chosen parts; customer needs and how packaging can create value, how companies can work to give the customer increased value through packaging, last but not least how companies segment the market and if there are specific segments that prefer packaging. We have applied the qualitative method through conducting four face-to-face interviews and one phoneinterview. The purpose of this paper is not to generalize, but to show patterns in the chosen subject.

The purpose of this paper is to examine the attitudes and willingness towards climate compensation in air travel. The study discuss if people feel a personal responsibility about the environment. Earlier research shows that tourists are positive towards climate compensation, but in reality very few use this service. The main question is: Which are the reasons for travellers not to use climate compensation? The used methodology is qualitative and based on ten interviews with people who have travelled by air one or several times since January 2007, when the service was first established.

The focus of this study is to dig deeper into what motivates volunteer travelers. The commercial side of volunteer travelling has increased in the past years, and young Swedes pay large amounts of money to travel to other countries and work as volunteers. The purpose of this study is to get a glimpse into what motivates these young people, and how this correlates to the rapid increase of commercial travelling bureaus that focus on volunteer travelling. Five people under the age of 30, who had been volunteering through a commercial travelling agency, where interviewed for this study. The results show that the main motivation for paying to go work abroad is actually the experience, meeting new people and seeing new things.

Electromyography (EMG) is a technique that measures muscle activity, whichmeans detecting the electrical signals that travel through the muscle in connectionwith muscle contraction. This project deals with how EMG can be used tocontrol a computer game.The project is centered around the game 'EMG Track Game' which has beenconstructed as part of this work. 'EMG Track Game' is controlled by twoelectrodes fastened on the player. These are attached to two selected musclesand control the motion in one direction each, one up and the other one down.The game is constructed in the purpose of being used in several elds of application.Among these are as entertainment, training equipment and a tool inresearch related to EMG and muscles.To highlight a possible application a study concerning muscle control has beenconducted. It answers the question of whether players score better with theirdominant arm in comparison with their non-dominant one.

Hållbart semesterresande är en utmaning med flera dimensioner. På systemnivå finns det tekniska och organisatoriska utmaningar, och på individnivå handlar det ofta om psykologiska hinder för beteendeförändring. Men ytterligare en utmaning kan sägas finnas, och det på samhällsnivå. Det handlar då om hur olika sociokulturella strukturer och aktörer i samhället formar individers identitet, livsstil och normer. I denna uppsats har tonvikten lagts på den sistnämnda utmaningen, med media i fokus.Media i form av texter och bilder om resande kan vara till inspiration för många turister, och bidra till skapande av mer eller mindre miljövänliga livsstilar och konsumentbeteenden.

Det här projektet handlar om att låta industri vara industri och samtidigt lyfta fram de kvalitéer som gör att vi uppskattar det. Programmet består av: en skrovhall, i vilken upp till 40 m långa båtar ska kunna rullas in med travel liftverkstäder med traverser med en krokhöjd på 5 resp. 10 m.en lyftkran på ett spår. GV-dockan, en av de enorma anläggningar som bidrar till att göra Beckholmen till en unik plats får en representation ovan mark i form av en väldig kolonnad som bär upp kranspåret. För att säkerställa stabilitet i sidled har verkstäderna kopplats in på ömse sidor om kolonnaden. De lägre verkstäderna har placerats nära dockan och de högre på andra sidan.

Humanity has always dreamed about a better world. These dreams has manifested themselves in the vision of Utopia - the good place, but also the non-existing place. Up until World War II man still wrote optimistic descriptions of this ideal world, and spread the idea through literature. In the aftermath of the atomic bomb and under the influence of the cold war, these publications seized to surface in literary surroundings. Despite this utopia did not die - it has only changed.

This research aim was to examine the relationship between the choice of lunch dish, level of education, gender and age of the participants. The understanding of diet and it´s influence on health was also of interest to the research, as was cooking interest and travel habits. The goal was to demonstrate how these factors affect the adult individuals in their choice of lunch. A questionnaire was filled in by 99 guests in a chosen restaurant. The results show that many of these factors influence the choice of dish, especially those related to gender.

The Swedish Transport Agency has for a long time collected data on a monthly basis for different variables that are used to make predictions, short projections as well as longer projections. They have used SAS for producing statistical models in air transport. The model with the largest value of coefficient of determination is the method that has been used for a long time. The Swedish Transport Agency felt it was time for an evaluation of their models and methods of how projections is estimated, they would also explore the possibilities to use different, completely new models for forecasting air travel. This Bachelor thesis examines how the Holt-Winters method does compare with SARIMA, error terms such as RMSE, MAPE, R2, AIC and BIC  will be compared between the methods. The results which have been produced showing that there may be a risk that the Holt-Winters models adepts a bit too well in a few variables in which Holt-Winters method has been adapted.

The purpose of this study was to examine the various influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising. Interviewees were travelers who were in Stockholm's central station would be passed on to Arlanda. The results from this study indicate that underlying factors such as economy, security, seasonal and service in place. The results also show that advertising is an important factor in selecting the destination.

We examined why file sharing is such a widespread phenomenon and what drives the persons that using file sharing, and what consequences it has on their consuming and ownership. We reached our goal by interviewing ten people who download files, using a qualitative method. We present the internet community where sharing files, copyright and the IPRED law are important ingredients for how the new generation consumer?s patterns look like. Today you can travel all over the world with a push on a button in just a few seconds.

Bakgrund och problem: Goodwill har sedan lång tid tillbaka varit ett omdiskuterat ämne ochreglerna gällande redovisningen ändrades avsevärt i och med ikraftträdandet av IFRSreglerna.Tidigare var företag tvungna att göra årliga avskrivningar men numera skagoodwillposten istället prövas för nedskrivning minst en gång per år. Det framgår tydligt attgoodwill är en post som det är mycket svårt att bestämma värdet på, vilket resulterar i ett stortutrymme för subjektiva bedömningar. I många resekoncerner utgör goodwill en betydandepost och de antaganden som ligger till grund för bedömningar av värdet får därför storbetydelse för om en nedskrivning krävs eller ej. Detta har lett fram till följande frågeställning:Hur genomförs nedskrivningsprövningen av goodwill inom utvalda resekoncerner och vilkenär den tillhörande problematiken?Syfte: Syftet är att utreda hur utvalda resekoncerner går tillväga vid en nedskrivningsprövningav goodwill samt vilken eventuell problematik som uppstår.

This essay is focused on the questions of and responsibility for where, when, how and why communication and meetings through archaeology should take place. I have critically studied Swedish public archaeology through three diverse archaeological excava­tions, one took place in the end of the 1980s, and two others in 2012.I have asked for under what circum­stances and with which goals the public efforts become possible. I have inter­viewed leaders for the archaeological excavations and/or the public efforts and questi­o­ned how and why they reached out to the public. I also searched for results and effects in order to problematize and value the public activities.Through interpretation of the resear­ched material it becomes clear that economic issues as well as archaeo­logists interests and engagements are of vital importance for public archaeology. Co-operation in the local community and archaeological documentation is crucial for the deve­lopment of archaeology and its role in society.Keywords: Public archaeology, Community archaeology, Heritage, Communication, Manage­ment, Historic environment education, Time Travel, Living history.

The name of the study means ?The short arm - a study in diversity and arm?s length in the cultural collaboration model?. Right now there is a reform in the Swedish cultural administration where the responsibility for handing out state funds and grants to cultural organizations is changing from the state government to the local regional governments. The purpose of this study is to map the organisational changes caused by the reform and investigate how this affects the regional policies concerning cultural diversity and the arm?s length principle.