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5978 Uppsatser om Traditional media - Sida 55 av 399

Media, en ignorerad länk i den strategiska berättelsen : En kvantitativ studie över medias projektion av det svenska Afghanistannarrativet

The Afghan war post 9/11 has become the source of multiple case studies. Recent studies suggest that variations in domestic support for deployment of troops in Afghanistan can be explained by means of the strategic narratives provided by the policymakers of the contributing state; a strong consistent narrative increases public support. Scholars recognize a Swedish catch-all narrative, which suggests weakens the narrative, thus raising the uncertainty among the public. This thesis investigates the projection of Swedish strategic narrative through elite Swedish newspapers. The content analysis reveals an inconsistency between the policymaker?s formation of the strategic narrative and the narrative projected by individual newspapers.

Förebilder inom mode : En studie om maktfördelningen mellan konsument och media

Dagens stilikoner har en odiskutabel maktposition inom modebranschen. Media bidrar till utvecklingen genom att förmedla budskap till konsumenten. Avsikten med den här uppsatsen är att belysa medias roll i kommunikationen av stilikoner samtidigt som konsumentens förhållande till stilikoner ska granskas. Hur ser bilden av en stilikon ut från mediernas respektive konsumentens synvinkel? Är det medierna som styr vad konsumenterna anser vara stilfullt, eller är det i själva verket konsumenterna som har makten? Uppsatsen är av kvalitativ karaktär och baseras på djupintervjuer med konsumenter och mode¬experter.

Fem kommuners val av riktlinjer för social media

Syftet med den här uppsatsen har varit att redogöra för hur fem kommuner har resonerat i valet av riktlinjer för sociala medier och huruvida den ökade användningen av social media innebär en rörelse mot e-demokrati och e-förvaltning eller inte. Med hjälp av en enkätundersökning har den empiriska delen av uppsatsen besvarats. Fyra frågor: Varför väljer en kommun att ta fram egna riktlinjer? Vad är bakomliggande skäl till en kommuns utformning av riktlinjer? Kan olika val av riktlinjer få negativa konsekvenser? Varför väljer en kommun att synas i sociala medier? ingick i en enkät som skickades via e-post till Piteå, Halmstad, Norrköping, Eskilstuna och Stockholm stad. Den femte frågan i uppsatsens frågeställning, nämligen: Vad skiljer sig mellan de olika riktlinjerna? har besvarats utifrån kommunernas dokument för uppsatta riktlinjer för social media som publicerats på kommunens hemsida.Social media är en del av statens mötesplats, en plats där vi människor kan ha direkt kontakt med politikerna och föra en diskussion.

Pizza och magiska stunder i undervisningen : en kvalitativ studie av processinriktad undervisning med utgångspunkt i två pedagogiska inriktningar

AimThe aim of this study is to discuss process orientated education by identifying and describing general elements in two alternative pedagogies that in different ways attempt to separate themselves from the didactics in the traditional school. The questions are:1. How do the general elements for example the pupil, the knowledge and the lesson, in classroom education appear at a Waldorf and a Freinet school respectively?2. How do the general elements for example the teacher, the lesson planning and the overall goal, that teachers obey to and create in their lesson?s planning appear at the two schools respectively?MethodThe study is based on four days of observations in one ninth grade class at a Freinet school and a corresponding amount of time in one eighth grade class and one ninth grade class at a Waldorf school.

Diskursanalys av skoldebatten i svensk press åren 1994 och 2013 : "det är eleverna som har rätt att välja skola, det är inte skolan som har rätt att välja elever"

In the two years 1994 and 2013 the focus of the Swedish media in the school debate has been on segregation, freedom of choice, and support for weak students. In 2013 while the media was still united on the above issues the overall emphasis is on profitability. In 1994 the focus was more on weak students who in 2013 are considered unprofitable.The purpose of this essay is to study the Swedish media and their debate on Swedish schools and witch concepts related to "one school that fits all" in the year 1994 and also in 2013.We have analysed related articles and their concepts, norms, and values to see if there are any differences between their focus on the said issues in the two years.We have also studied the ideas and concepts that came under scrutiny and discussion in these two years, and shall investigate if there are differences in the debates conducted in 1994 and those conducted in 2013..

Kundbibehållande och lönsamma kundrelationer genom relationsmarknadsföring: fallstudier på JOB media och Polardörren AB

This thesis focuses on RM and customer relationships and tries to answer two research questions: how firms can retain customers and how to generate profitable customer relationships by using relationship marketing. We conducted case studies on JOB media, a company in Luleå, and Polardörren, a company in Öjebyn, Piteå. Our research has revealed that in many ways our case study companies conform in major ways to the theory in this particular area. However there are differences between how these two firms go about in regard to customer retention and establishing profitable customer relationship. We have discovered that JOB media, which is a service company is more inclined to maintaining close and long-term relationships with its customers.

Modemarknadsföring idag - En studie av Twist & Tangos internationella marknadsanpassning

Titel: Musikartister ? ett underhållande innehåll. En studie om hur kvinnor vill ta del avmusikartister i mediaFörfattare: Ann-Sofie Pettersson och Maja RönnbäckUppdragsgivare: Evelyn JonsKurs: Medie- och kommunikationsvetenskap, examensarbete, Institutionen för journalistik,medier och kommunikation (JMG), Göteborgs universitetTermin: Höstterminen 2011Handledare: Marie GrusellAntal ord: 17 480Syfte: Att undersöka hur kvinnor vill ta del av musikartister i media.Metod: En kvalitativ studie med respondentintervjuerMaterial: Analys av intervjuer med åtta kvinnor inom den valda målgruppen, kvinnor mellan30 och 49 år.Huvudresultat: Resultatet visar mönster som tyder på att målgruppens intresse ochengagemang för att ta del av musikartister i media är förhållandevis lågt. Musik ochmusikartister i media förknippas främst med underhållning, men musikartister fyller ävenbehov av information samt att styrka den personliga identiteten och sociala relationer. I tv och radio står innehåll om musikartister främst för underhållning, medan det i tidningar ochinternet främst står för information.

Den lokala morgontidningens annonsavdelning idag och för 15 år sedan : En undersökning baserad på intervjuer av representanter vid sex lokala morgontidningar

During the last 15 years the Swedish media market has developed a great deal, thanks to the rise of new media. Literature, articles and investigations have contributed to producing the chapter of background of this essay. How the local newspaper and its organization has changed over time is being accounted in this essay. From the newspaper being the only product on the market to now having a spread out product portfolio. By doing the qualitative interview with research representatives of six local newspapers the aimis to answer the following questions: Who were your competitors 15 years ago? Who are your competitiors today? In what way has the increased competition changed your way of working at the division of advertisement and how do you consider the the increase of mediachannels having affected the customer? How do you see the future? The main results show that all six representatives agree on the fact that the competition has increased during the last 15 years.

Ungdomars syn på islam : En undersökning vid fem gymnasieskolor i Kalmar och Jönköping

With this essay I have tried to give an image of some Swedish teenagers opinions about Islam. I have also done research on how the Swedish school depicts Islam and how the media in Sweden and other western countries describe Islam and Muslims. I have come to the conclusion that the media do not give a positive image of Muslims and their religion. One the contrary, Muslims are talked about in relation to negative subjects. This is an image that seems to have influenced how young people in Sweden look at Muslims.I have handed out a questionnaire at schools in Kalmar and Jönköping, Sweden.

Ja eller nej till filter? En kvalitativ undersökning i frågan om svenska folkbibliotek bör filtrera Internet eller ej.

The focus of this work is to study whether public libraries should offer their patrons unlimited access to the Internet, or restrict which sites they can visit. The most common tool used to limit Internet access is filtering software. The author has administered four interviews with public librarians working in libraries in Southern Sweden. All four librarians had different opinions about restricting Internet access. The most important question asked was if they had chosen to use filtering, and the reasons for their decision.

Media som spåtant? En studie av tidningarnas förutsägelser under Asienkrisen

This is a study of predictions made by the press during the financial crisis in Asia in the autumn of 1997. The study includes a qualitative, quantitative and comparative analysis of the Swedish newspapers Dagens Nyheter, Svenska Dagbladet and Dagens Industri. In the last chapter a quantitative analysis of the newspaper Finanstidningen, that today no longer exists, has also been made for comparative reasons. A theoretical framework is also set in the study to explain how the predictions can affect the economy. The quantitative analysis shows that 2/3 of the texts in the traditional morning papers Dagens Nyheter and Svenska Dagbladet included predictions about the crisis from an Asian or global perspective, while only 1/3 of the texts in the financial newspapers Dagens Industri and Finanstidningen included such predictions.

Lojalitetsplikt och yttrandefrihet i sociala medier

The purpose of this thesis is to investigate the employees´ duty of loyalty to their employer when making statements on social media networks and if this opposes the employees´ right to freedom of speech. Another purpose of this thesis is to investigate freedom of speech from an EU juridical point of view. Also a discussion concerning gender issues on this subject takes place is presented in the thesis. The questions to answer the purpose of this thesis are the following: Where is the line drawn for what an employee can publish on a social media network without breaching their duty of loyalty towards their employer?, and How does an employee´s freedom of speech relate to these types of statements on a social media network? The method used for this thesis is the classical legal method.The legal inquiry shows that duty of loyalty is a hidden clause in all employment contracts, and it must be respected by the employee.

Fotots väg från arkivboxen till allmänheten : En dokumentation av DiBiS digitaliseringsprocess samt en studie av digitaliseringens följder

The purpose of my one year master?s thesis is to add a documentation of a data processing-process of photo- graphs to the administration of archives. The thesis is written from an archival science perspective which is to be seen in my choice of literature, method and questions at issue. To be able to form a documentation of a data processing-process I studied DiBiS, a company specialized in digitalizing old photographs and publish them on a online database. I also added a chapter where I studied how archival institutions used to handle their old photo- graphs in a traditional manner so the reader of this thesis will be able to understand and see the differences be- tween traditional and modern photograph management.

Sista Bossen

Vår produktion består av en speltidning, i både digital och tryckt form, som kretsar runt ett community av skribenter och forumiter. Målet var att skapa en oberoende tidning med fokus på åsikter och upplevelser, där majoriteten av det redaktionella materialet var skrivet av läsare. Vårt arbete gick ut på att formge, illustrera och distribuera denna tidning, men även att söka annonser, utforma en webblösning för kommunikation mellan användarna samt bedriva övrig företagsverksamhet (så som externa beställningsjobb inom media) för att ro i land projektet..

Sociala medier i offentlig sektor : En rättsdogmatisk uppsats om problematiken kring hur yttrandefriheten inskränker lojalitetsplikten inom den offentliga sektorn i samband med sociala medier.

Social media has recently expanded dramatically, as more people are using different media such as blogs, Facebook and Twitter, to express their opinions. This increases the possibilities to spread information and an unclear legal regulation in this area can create adverse consequences. Freedom of expression is a constitutional right, which forms an important cornerstone of a democratic society. Public employees? freedom of communication means that they can submit information to the media, without fear of reprisals from the authorities.

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