The purpose of this essay is to compare two investigationprojects /evaluationproject (BBICOHPeL) regarding theoretical anchoring and operationmethods. Important questions in our research has been: What from BBIC can be found in the OHPeL-project, what has become of the fundamentals in BBIC when they have been introduced into this new context, has the ecological development theory remained in the OHPeL-project, is it possible to say that the OHPeL-project is a further development, distortion or something completely different from BBIC. To find answers to our questions we have studied 17 protocols from evaluationmeetings in the OHPeL project. This led us to the results that BBIC in many ways are present in the project. There are also differences between the projects.

The purpose of this thesis is to examine how social workers perceive the concept of knowledge within social services, particularly within children and youth services. Our goal is also to study the employer's expectations and demands on graduate social workers. The main questions we address in this thesis are; What knowledge is seen as useful by employers and graduate social workers working in social welfare offices? To what extent does university education bring useful knowledge to the work being done by social workers? What practical knowledge is there in the workplace for social workers to learn? When recruiting, what expectations does the employer have of graduate social workers? What challenges are there with recruiting a graduate social worker?We have interviewed six social workers and four employers in the social childcare division in different municipalities in Skåne region, Sweden. We have used epistemology in our analysis.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

The aim of this Master's thesis is to examine and analyze what discourses about children that can be found in three Swedish culture publications, and also to identify the different social roles that are attributed to children in these publications. The theoretical and methodological background is discourse theory, as described by Ernesto Laclau and Chantal Mouffe. Additional theory used is social constructionism and Norman Fairclough?s critical discourse theory. Three questions are asked: What discourse/s can be found in these publications? What do these discourses tell us about the view on children within the library domain? What social roles are attributed to the children in the texts and what consequences do these have for the power configuration between children and adults? Furthermore there is a discussion concerning what effects these discourses might have on the direct and indirect reception of children in the library.

The purpose of this master?s thesis is to investigate the reading habits of six men who do not read fiction. The reason for my interest is the fact that men statistically read less fiction than women, and that there are few existing studies of this subject. The study investigates why these men do not read fiction, their attitudes towards literature, their reading habits, their leisure-time interests and if they experience fiction from other activities. Furthermore the study includes a discussion of whether or not there might be a connection between the men?s reading habits and their identity as men, as well as a discussion of all of the above in relation to their social background.

We live in a society that has changed rapidly in recent years. The Swedish welfare state identity consisted of structures that had been formed from an emancipatory project. Today, these structures seem to have been erased and replaced by a different form of society. When a society is changing it affects the political, social and economic levels.In this social change Social Democracy seems to have lost its hegemonic position in society and describes itself as standing in a crisis. An effort to modernize the party has therefore begun.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

This study focuses on why people not longer want to be a part of a religious communion they have earlier been a part of. To examine this I have made seven interviews with people who have left their previous communions. Together with the methodological and theoretical discussions on discourse analysis, Richard Jenkins discussions on identity and theories concerning the post-modern society, I have made an analysis on how these people consider their previous communions and its members. They refer i.e. to the social control, the ?closed? culture and the non-questioning-culture that constitute the communions and its techniques.

This study aims to describe the conditions, of which some youths who live in a segregated area in Sweden, see as important for their development of an identity. The study have been conducted in a manner where we put the youths own words in focus. The youths are in charge of deciding what they regard as important for their own development of their own identity. In this study we assume certain contexts, of which we base the study. These contexts include the society, the urban districts, the school, the family, and the language.

The purpose of the study isto,based on network theory, systems theory and development ecological systems theory,understand parent?sexperiences of having children with autismspectrum, as well as understand the importance of social networksfor the parents. All of the intervieweeswere mothers. The results showed that it is important to parentsto have contact with other parents who are in the same situation as them. Many of the interviewees had a small social network.

Aldrig förr har den svenska konsumenten varit så hälso- och miljömedveten. Ett resultat av detta är att fler mervärdesmärkningar har dykt upp på våra butikshyllor. En av de mest kända mervärdesmärkningarna inom ekologiskt producerade varor är i dagsläget KRAV-märkningen.Syftet med denna uppsats är att undersöka om Uppsala Universitets företagsekonomistudenters attityder gentemot KRAV-märkta produkter stämmer överens med den bild som KRAV vill förmedla. Studenterna har fått ange vilka produktattribut de anser vara av störst vikt vid livsmedelsinköp, vilka sedan har jämförts med hur väl de anser att KRAV uppfyller dessa. Genom detta har vi kunnat urskilja en generell attityd hos studenterna gentemot KRAV-märkta produkter.Resultatet visar på att studenterna har en positiv attityd gentemot KRAV-märkta varor.

AbstractThe aim of this study is to examine how individuals, part of a rural Christian parish,express their religiosity and beliefs in a Swedish context. Furthermore this study seeksto understand these religious expressions through different views on social construction,secularization and the privatization perspective, such as lived religion, in particular. Byusing qualitative interviews with 8 individuals analyzed with the theories mentionedabove my results show that secularization has provided many individuals with aChristian identity, however, not necessarily a Christian faith. Instead several of theparticipants show a self-developed religious expression not automatically connectedwith Christian religious practices. One of the participants has, despite a Christiansocialization, developed a non-religious identity.

Social movements have long been valuable components of the struggle for a world with true justice. Along with the changing and modernization of society these movements also change, both in their actions as well as in the goals they want to accomplish. Technology is taking a greater part in many aspects of social life, creating new dimensions but also new social divides. This thesis examines how new social movements make themselves visible and affect the world around them through different kinds of networks. For the purpose of this study, we have chosen to study two social movements; the Zapatistas in Mexico, who have become known worldwide for carrying out the first informational revolution, and MoveOn.org, an American grassroots organization that struggles for increased democracy in the US.

The purpose of this essay is to examine Marjane Satrapi?s comic novel Persepolis from a gender and postcolonial perspective. To reach this I have used several theories from mainly three different fields of theory: gender studies, postcolonial theories and theoretical texts which focus on the form of comics.My analysis has shown that idols, heroes and other cultural symbols are important for the creation of the main character Marji?s identity, but that she at the same time has many Marxistic influences. These casts of mind do not stand in opposition, but become an expression for her hybridity.

Weblogs, or blogs, are frequently modified web pages with a series of archived entries, generally in reverse chronological sequence. This thesis focuses on the rapid-growing phenomenon of weblogs and the fact that individuals with a background in library and information science are frequent users of weblogs. Since this is an explorative inductive study the ultimate purpose can be described as to find out what ?blogging? as activity is about. The research questions posed are: Why do individuals with a background in library and information science use weblogs? How does their professional identity affect their blogging? And finally; how do they use the weblog to create networks with other bloggers? The empirical material consists of audiotaped interviews with five informants who are all employed in knowledge work, either as librarians or information specialists.