Expander
En studie av Expanders kommunikation och varumärke
Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways. Many of the parts in these areas affects and is affected by each other and that is also why you need to understand and work with these parts. The research report was to be viewed as a baseline study in understanding the issues regarding the importance of communication for a company. It was not directly intended to give concrete answers or solutions to the problem.