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1212 Uppsatser om Through-the-line-marknadsföring - Sida 21 av 81

Utvärdering av "Design For Assembly" som ett arbetssätt på Atlas Copco Tools

Students at Jönköping School of Engineering were given an assignment from Jönköping municipality, to evaluate their decision support system, QlikView. The students have also developed proposals for improvement with focus on usability.The Jönköpings municipality has currently got 11000 employees and consists of nine different administrations. The target group for QlikView is approximately 600 first-line managers.The intention of QlikView is that the users can get an overall picture of their business by having all information in just one system.The purpose of the thesis is to obtain a picture of what the users think about the system today and present relevant suggestions for improvement, which the Jönköping municipality can use when the introduction of the new version of QlikView takes place. The research questions that the study aims to answer are:? Has QlikView got a user friendly interface?? How can the interface be improved to become more user friendly?Theories that this work is based on is Jacob Nielsens ten usability principles and Ben Schneidermans eight golden rules.

Varumärket till er tjänst : Varuma?rkets roll i den va?rdeskapande processen utifra?n ett tja?nstelogiskt perspektiv

Enligt det tja?nstelogiska synsa?ttet blir upplevelsen kring ett ko?p allt viktigare. Samtidigt a?r varuma?rket en viktig resurs i marknadsfo?ringsteori idag. Det saknas dock ett tydligt resonemang fo?r hur varuma?rket passar in i interaktionen mellan fo?retag och konsument.

Reducering av kassationer på Cloetta Fazer AB

This master?s thesis was performed during the fall of 2006 at Cloetta Fazer AB in Ljungsbro. Cloetta Fazer is the market leader in Scandinavia of manufacturing confectionary and chocolates. The purpose of the project has been to identify causes that impact the quantity of waste in production as well as a cost/benefit analysis of the solutions that can reduce the problem of production waste.The work includes four production lines that are individually designed depending on what kind of product that are produced on the line. By using qualitative and quantitative methods such as focus groups, interviews and observations data has been collected.

Konsten att skapa ett framgångsrikt modevarumärke

Syfte: Vi vill ta reda på vad som gör ett varumärke i modebranschenstarkt, samt hur ett företag bör agera för att åstadkomma det.Metod: Vi har använt oss av en kvalitativ ansats och har genom sjupersonliga intervjuer samlat in vårt empiriska material. Genom enabduktiv metod har vi undersökt om empiri och teoriöverensstämmer. Vi har sedan utgått från vår frågeställning ochfört en diskussion.Slutsatser: För att skapa ett starkt varumärke inom modebranschen är detviktigt att vara konsekvent i sitt uttryck. Produkten ochvarumärkesidentiteten måste samspela, även då produkten förnyas,och identiteten måste vara tydlig för konsumenten att minnas.Företagen kan påverka konsumenten genom kommunikation, ochPR har en betydande roll för hur varumärket presenteras i media.Den grafiska identiteten blir varumärkets kostym utåt och ensymbol för densamma. För att skapa ett starkt modevarumärke börvarumärket och produkten vara i linje med varandra och konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews.

Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. The study highlights three key perspectives: the consumer's, the producer's, and the legislator's. From the consumer's perspective, it explores how various consumer behaviors, from responsible gambling to problematic overconsumption, are influenced by marketing and gaming experiences. This includes an analysis of how cognitive limitations and psychological biases can lead to irrational decisions and an increased risk of gambling addiction. From the producer's perspective, it examines how gambling companies use marketing strategies and technologies to increase profitability and what incentives they have to take social responsibility according to modern Corporate Social Responsibility (CSR) principles. It appears that companies do not see CSR as a business goal beyond the risk of current and future regulatory compliance requirements and policy changes. From the legislator's viewpoint, the current regulatory framework for the gambling industry is discussed, including the changes that occurred in 2019 when the special monopoly form we had in Sweden was transformed into a license market.

Automatiserad mätning av kvalité : Varför är inte all mätningautomatiserad?

AbstractThis bachelor?s thesis at the Department of Production Engineering at the Royal Institute of Technology in Stockholm deals with the subject of automated metrology. The degree of automation of tasks within production has been a growing trend but the measurement of quality has not followed the same trend. The main thesis follows:What incentives are there to automate the measurement of quality in production?What factors are crucial and why are not all metrology automated?The thesis comes along with a number of sub-queries and delimitations.The working method includes both theoretical and empirical studies.

Externhandelns konsekvenser för cityhandeln, i skenet av en ny trafikled : En studie om Söderslättetableringens och Umeåprojektets betydelse förhandeln i Umeå

The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.

Utveckling av ergonomiskt mikroskopstativ för produktion av optoelektronik : Development of ergonomic microscope stand for production of optoelectronics

Students at Jönköping School of Engineering were given an assignment from Jönköping municipality, to evaluate their decision support system, QlikView. The students have also developed proposals for improvement with focus on usability.The Jönköpings municipality has currently got 11000 employees and consists of nine different administrations. The target group for QlikView is approximately 600 first-line managers.The intention of QlikView is that the users can get an overall picture of their business by having all information in just one system.The purpose of the thesis is to obtain a picture of what the users think about the system today and present relevant suggestions for improvement, which the Jönköping municipality can use when the introduction of the new version of QlikView takes place. The research questions that the study aims to answer are:? Has QlikView got a user friendly interface?? How can the interface be improved to become more user friendly?Theories that this work is based on is Jacob Nielsens ten usability principles and Ben Schneidermans eight golden rules.

Effekt av biotintillförsel på klövhälsan hos mjölkkor i lösdrift : ett kontrollerat fältförsök på tre gårdar

The Effects of dietary biotin supplementation on hoof health in Swedish dairy cows - a controlled cohort field study. The aim of the present degree project was to investigate the effects of biotin supplementation on hoof health in dairy cows. The experiment was performed as a controlled cohort study in three commercial farms in western Sweden from January 2002 to October 2002. The cows were all housed in cubicle systems with transponder concentrate feeding systems. Within each farm the cows were allocated to either biotin or control treatment. The biotin groups received 20 mg of biotin per cow and day, starting 14 days before expected calving.

Utvärdering av Jönköpings kommuns beslutsstödssystem QlikView

Students at Jönköping School of Engineering were given an assignment from Jönköping municipality, to evaluate their decision support system, QlikView. The students have also developed proposals for improvement with focus on usability.The Jönköpings municipality has currently got 11000 employees and consists of nine different administrations. The target group for QlikView is approximately 600 first-line managers.The intention of QlikView is that the users can get an overall picture of their business by having all information in just one system.The purpose of the thesis is to obtain a picture of what the users think about the system today and present relevant suggestions for improvement, which the Jönköping municipality can use when the introduction of the new version of QlikView takes place. The research questions that the study aims to answer are:? Has QlikView got a user friendly interface?? How can the interface be improved to become more user friendly?Theories that this work is based on is Jacob Nielsens ten usability principles and Ben Schneidermans eight golden rules.

Enstudie om lågtempererat värmesystem i vägg : -Fokus på inomhusklimatet och energianvändning

Today the human being see energy as a matter of course but the resources that is used for extract energy is today not enough for the world demand. Of all the energy that is used in Sweden today approximately 40 % goes to the building stock. This number will most likely increase if not necessary actions will be made on the already existing building stock since new houses constantly are built which will be added up on the already existing energy supply. This takes cause of action on the already existing building stocks, to fulfill the demands of the future use of energy that has been set by the authority. At the same time the thermal conditions cannot be influenced by the necessary changes that must be made.

Kapacitetsanalys av produktionsflöde : - Med hjälp av produktionssimulering och traditionella produktionstekniska verktyg

Volvo GTO i Skövde tillhör tillverkningsindustrin och levererar motorer till lastvagnskunder över hela världen. Alla motorer som sänds på export går genom ett produktionsflöde, CBU-line. CBU-line är en monteringslina som sedan konstruktion 1996 inte genomgått någon större layoutmässig förändring, trots att uppgiften för flödet förändrats. Syftet med projektet är att genom analys ta fram förutsättningar för att kunna bedöma flödets kapacitet samt att ta fram fokusområde för kommande förbättringsinsatser.Flödet saknar i stor utsträckning det produktionstekniska data som behövs för att bedöma dess kapacitet. Baserat på detta har ett antal olika metoder används för att tillsammans skapa en bild över flödets nuläge.

Företag i Mästarklass - En kvalitativ studie av MSAB, ASSA ABLOY, AAK och HEXPOL

This essay focus on three companies within the MSAB group. All companies have shown an incredible share price development since MSAB´s initial investment and ownership. The companies has been examined from the CEO´s perspective to map out similar factors of success. The aim of the study was to compare and see if the companies operate in line with Jim Collins (2001) study of how Great companies operate. The analysis show that, despite the young age of MSAB, ASSA ABLOY and AAK, they all fulfill Collins hard criterias for Great companies..

På återseende? : -En studie i hur ett företag inom utbildningsbranschen skapar långsiktiga kundrelationer

Denna studie behandlar hur företaget Gällöfsta Perlan Ledarskap, verksamt inom utbildningsbranschen, arbetar med att upprätta långsiktiga kundrelationer. Till följd av en ökad konkurrens och att marknader blivit mer komplexa ställs högre krav på att bibehålla befintliga kunder och återta tidigare kunder. Genom att företag betraktar sina kunder som resurser där varje kunds unika preferenser tillgodoses skapas ett värde som främjar att långsiktiga relationer upprättas, vilket frambringar kundlojalitet och ger företaget konkurrensfördelar.Denna studie tar en kvalitativ ansats genom att en fallstudie tillämpas där det empiriska underlaget består av intervjuer med personer inom Gällöfsta Perlan Ledarskap. Studiens resultat påvisar faktorer som blir viktiga för företaget vid upprättande av långsiktiga kundrelationer. Dock har utmaningar framkommit som Gällöfsta Perlan Ledarskap bör beakta för att ytterligare förbättra sitt arbete med att upprätta långsiktiga kundrelationer..

Reklambyråers strategier och attityder kring ansvarstaganden i miljöfrågor och hållbar utveckling : En djupintervjuundersökning

Abraham is the original patriarch. How does his leadership compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and differences.

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