Externhandelns konsekvenser för cityhandeln, i skenet av en ny trafikled
En studie om Söderslättetableringens och Umeåprojektets betydelse förhandeln i Umeå
The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases. At the same time it means a lot of restructuring of existing businesses in the city and at the other external establishments. The city commerce will withstand competition from a new external retail center fine while some existing external business may get tougher to remain competitive. A new transportation route may give consumers better access to external commerce establishments but do not pose a threat to city commerce. City commerce has also proved to be the city?s most important one as it would affect the evening economy.