In recent time Hemnet has faced an intensified criticism because of the latest introduction of ad-fees, and not least because of the take-over regarding Swedbank Fastighetsbyrån and Svensk Fastighetsförmedling. There is a growing concern amongst real estate agents about the development for which the Swedish real estate advertising market is taking. Many of the competitors on the market that have previously experienced difficulties in establishing on the market now see their opportunity to make use of the situation that has emerged regarding Hemnet. By offering better and more lucrative terms they could potentially bring in enough real estate agencies to pose a real threat on the advertising market.Hemnet is part-owned by four organizations, Fastighetsbyrån, Svensk Fastighetsförmedling, Mäklarsamfundet and Fastighetsmäklarförbundet. All of which have a 25 percent share in Hemnet.

The purpose of my essay is to analyse the antiziganism imparted by the Swedish Governement during the 1930´s and 1940´s. The starting points are the text in the first published chapter of the Governement´s White Paper and other political texts refered to concerning surveys of the gypsies. My sources will be these texts important for the time period of my essay. The White Paper recites in chronological order for the repeatedly made surveys and registrations of the gypsies made by the authorities during the 1900´s. My analysis will apply the theories of Michel Foucault being about biopower/biopolitics and the method for ideological analysis by Sven-Eric Liedman.

Ever since Thomas More?s book Utopia was published in 1516, theutopian idea has not lost its topicality and has been strongly rootedin literature, art, film and architecture. Utopia can be seen as a statein which utopia allows a space for wishes, dreams and a desire forsomething better. In my degree project I have chosen to explore thehistorical utopian ideas to create a content that treats utopia on asubjective level. With visual communication as a starting point I havetried to fixate this state in a book.

The purpose of the study is, through literature and interview studies, to analyze and draw attention to critical mindedness regarding news features in a multilateral way. In the interview 16 participants got to see three SVT news features with lack of criticism. Great importance was given to the spontaneous reasoning of the participant. The study is explorative and has given a number of hypotheses and ideas for further research concerning the subject. Among other things the study shows that previous beliefs affect the critical mindedness of the individual, that individuals have the ability to think critically if reminded and that the trust of the source and medium affects the critical mindedness of the individual..

As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and someguiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo..

?A designer rarely works alone?. The first sentence of Jonas Löwgren and Erik Stolterman's chapter on design as a social process made me curious. What if a designer worked alone? What are the actual differences between working on a project alone and as part of a group? How would it influence the creative process? What would be different when coming up with ideas, meeting with clients and setting deadlines? Does the influence of another designer stifle the individual creativity or does it actually nurish it? This paper is written to answer these and other questions as well as take you through the creative process of the production of ?Daddy? - the music video..

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

The purpose of this thesis is to study how swedishness is constructed and narrated in two Swedish documentary series that picture the Swedish participation in the international ISAF mission in Afghanistan. The main focus lies on how the Swedish soldier as such is portrayed, on which values, characteristics and qualities that they are said to embody and how these are linked to notions of swedishness, particularly the strong historical narrative, formed during the second half of the twentieth century, that defines Sweden as a peaceful, neutral and humanitarian state, with peaceful, enlightened and democratically minded citizens. Theoretically it draws on the concept of metanarrative to explain how ideas of shared national origin translates in to a broad organizing discourse, that defines, interprets and communicates notions of what it means to be a Swede and what is needed to make claims on swedishness. Another concept, that of national bodyscape, is also used to further define and explain how ideas of nationality are embodied and take the form of specific characteristics and  personal qualities. The meaning-making in these two series makes use of the above mentioned definition of swedishness as defined by humanitarian concerns, democratic ideals and moral superiority to construct an image of the Swedish soldiers as on the one hand soft, humanitarians, who are needed in Afghanistan because of their especially strong sense of justice and moral, and, on the other, as tough soldiers, who are able to participate in every aspect of the war as fighters.

The purpose of this thesis is to study how swedishness is constructed and narrated in two Swedish documentary series that picture the Swedish participation in the international ISAF mission in Afghanistan. The main focus lies on how the Swedish soldier as such is portrayed, on which values, characteristics and qualities that they are said to embody and how these are linked to notions of swedishness, particularly the strong historical narrative, formed during the second half of the twentieth century, that defines Sweden as a peaceful, neutral and humanitarian state, with peaceful, enlightened and democratically minded citizens. Theoretically it draws on the concept of metanarrative to explain how ideas of shared national origin translates in to a broad organizing discourse, that defines, interprets and communicates notions of what it means to be a Swede and what is needed to make claims on swedishness. Another concept, that of national bodyscape, is also used to further define and explain how ideas of nationality are embodied and take the form of specific characteristics and  personal qualities. The meaning-making in these two series makes use of the above mentioned definition of swedishness as defined by humanitarian concerns, democratic ideals and moral superiority to construct an image of the Swedish soldiers as on the one hand soft, humanitarians, who are needed in Afghanistan because of their especially strong sense of justice and moral, and, on the other, as tough soldiers, who are able to participate in every aspect of the war as fighters.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

The Swedish working-class author Ivar Lo-Johansson (1901-1990) wrote a collection of one hundred short stories between the years 1968-1972. His other productions, generally speaking, have partially different social reform purposes, but, according to himself, these short stories were written with the intention to be totally free of tendencies (even though he himself doubted that he succeeded with this).During the same period that these short stories were published, the Swedish social democrats were under the challenge of radical movements that, mainly on the radical left?s ideological foundation, had a relatively strong influence in Sweden, among other countries, from the mid 1960?s to the late 1970?s. Since Lo-Johansson mainly seemed to have supported the politics of the social democrats, the purpose of the investigation in this thesis has been to see if he ? in the three short stories: Vikingakärlek (1970), Rikslögnaren (1971) and Ansgars resa till Sverige (1972) ? is conveying an ideological use of history and basic political values that were used by the social democratic party during this time period.

Abstract ? What is an exhibition hall? ? How do you create tension between art and nature? ? Why should an exhibition hall be situated in the country side; would that add to the experience? ? What are the conditions of exhibiting contemporary art? These are some of the questions I first asked myself when I came to work with this project on an exhibition hall outside Kivik, Österlen. These questions brought me to new places, meetings and ideas. The team working actively to realize this project, calls it ?Art by the Sea?. The team has been working with the project since 2001 .

I Sverige finns det ungefär 475 000 hektar skogsmark där den från Kanada introducerade contortatallen (Pinus contorta) utgör mer än 65 % av den totala grundytan. Genom aktiv skogsanläggning har P. contorta blivit Sveriges sjunde vanligaste trädart sett i ett volymmässigt perspektiv. Därför är det av stor vikt att ha god kännedom om hur arten sprider sig i det svenska skogsekosystemet. När P. contorta introducerades ansågs den sakna förmåga att självsprida sig (fröså sig), men senare visade det sig att andelen serotina kottar varierar mellan olika träd och att den kan självsprida sig på produktiv skogsmark. Resultatet av studien visar att P.

The purpose of this thesis is to discuss education as a state tool in Sweden during the 17th and 18th century. The idea is to contrast the pragmatics of the Swedish education system with the theories of Rousseau and Comenius. The thesis is marked by the thought that theory and application diverse because of the subversive infusion in the ideas of the theoretic.The results shows that it is ultimately a question of public education and its potential. The state recognises the potential of public education but also its dangers and therefore becomes very active in forming not only the education system as a hole but also its pedagogic.

The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to:To clarify the underlying reasons for the use of viral advertising.To clarify the advertising producers ethical views on hidden viral advertising.The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only.The following points are the essential conclusions of our study:Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used.The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising.Viral advertising where the sender is hidden or unclear is always seen as unethical.