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Logotyp och annonskampanj för InterRail


As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and someguiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo.

Författare

Joel Larsson

Lärosäte och institution

Göteborgs universitet/HDK - Högskolan för design och konsthantverk

Nivå:

Detta är en C-uppsats.

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