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2011 Uppsatser om The history of advertising - Sida 63 av 135

Urban Pedagogik: rum för förhandling

En av huvudmålen med arbetet var att få ökad förståelse för hur medborgarnas makt och inflytande utvecklats historiskt inom stadsplanering. Jag var även intresserad av arkitektens roll i denna process. Jag ville som arkitekt, med stadsplanering som huvudfokus, hitta intressanta vägar att arbeta med medborgare och medborgargrupper och att förstå hur ett reellt lokalt inflytande kan ta form. Därför har jag försökt titta på relationer mellan medborgare, arkitekter, planerare, organisationer och kommun/stat. Jag drevs av en övertygelse att jag lättare kommer att finna argument för mina ?sociala ambitioner? som arkitekt om jag förstår de historiska processerna bakom medborgardeltagandet i både Sverige och ur ett internationellt perspektiv.

 Traditionella metoder eller en dansande rosa panter? : En jämförelse mellan traditionella marknadsföringsmetoder och gerillamarknadsföring

Every day consumers are bombarded with different marketing messages from all possible directions. At the same time consumers starts to actively and consciously avoid these messages. Therefore, marketers have to start thinking outside the box and find new ways to get consumers' attention. One of these methods is called guerilla marketing. The strength of guerilla marketing is its way to be unexpected and unusual.

Skottbetning på granplantor i Kolmården : omfattning och påverkande faktorer

In the Kolmården area, northeast of Norrköping in south-central Sweden, it was discovered that shoots of spruce Picea abies, plants to a seemingly large extent had been browsed by deer. The area inhabits a dense red deer population, alongside with moose and roe deer, and red deer is thus suspected to cause the damage. The main purposes of this study are, however, to estimate the extent of the shoot-damage and to investigate what factors that may affect the browsing of shoots. For each stand information was recorded about the age of the plants, area for the stand, height over the sea for the stand, site productivity, type of plants and stand-history. The study was done in three areas: Simonstorp, Stavsjö and Valinge. At Simonstorp and Stavsjö, respectively, 10 stands were chosen for study and on Valinge six stands. In each stand, 10 plots were sampled.

To be or not to be : en kritisk studie av vår teaterkanon,och dess eventuella påverkan bland kvinnliga dramatiker idag

Our theatre tradition has a long history where men have written most of the plays. If we want that the theatre should be a place, which should be built as much around womens experience as mens experiences, how can we relate to the canon? This is a study based on questions around our theatre tradition. Three women dramatists have been asked questions like: What do you think about the classics? About the women roles? Do the classics inspire you, in your writing? Is there a difference in being a female dramatist than being a male dramatist? Femi-nist theatre- theories have been used to guide us through the canon.

Reklam som kommunikationsverktyg inom kommunal verksamhet: en fallstudie av Skellefteå och Umeå kommun

Marknadsföring har tidigare varit mest använd inom företagssektorn. På senare tid har marknadsföringen börjat bli en allt viktigare del för icke kommersiella och ideella organisationer. En viktig del i marknadsföringen är kommunikationen, eftersom det bara är den som kan nå ut med information. Det är viktigt att ha en strategi för sin kommunikation, på grund av att kommunikationen har blivit mer komplex. Marknadskommunikation är ett handhavande genom vilket en organisation kommer i dialog med allmänheten.

Självförverkligande i ett mångkulturellt samhälle

The aim with this essay is to examine in which way self-realizing and solidarity can bereconciled in a multicultural society. The essay is a sociological literature study whichexamines the self- realizing process and puts it in a multicultural perspective.The issues areWhich role does self-realizing play for solidarity?How is solidarity created in a multicultural society?Can everyone be self-realized in a multicultural society?Conditions and problems for self-realizing processes are examined and are treated mainly onthe basis of Jeffrey C. Alexander and Axel Honneth theories. In the essay is established thatself-realizing and society-solidarity is mutually interdependent and that solidarity requires aform of shared value, but it doesn?t need to be based in the traditional values that commonhistory, ethnicity or culture.

Turkiet, ett gränsfall för EU Ur ett identitetsperspektiv; hur ser EU på Turkiet som potentiell ny medlem, samt vilka hinder föreligger för ett medlemskap?

The European Union is originally an economic organization that has developed into including more social and cultural questions. These questions are especially important when the Union expands with so many different cultures and traditions to take into concideration.I have from an identity perspective studied the relation between the European Union and the candidate country of Turkey. Using theories including the Other I have discussed the relationship between us (Europe) and the Other (Turkey) and Turkey's possibilites to become a member of the Union. My conclusion will include a discussion on the basis of three dimensions; History, Economy/Politics and Religion. I believe there are hindrances for Turkey to become a member of the European Union.

Samerna och statsmakten : Vardagligt motstånd och kulturell hybriditet i Torne lappmark under perioden 1639-1732

This thesis examines the everyday resistance, and its interaction with cultural hybridity, of the Saami population in the administrative unit of Torne lappmark during the period 1639?1732. To do this, the thesis uses theoretical concept of everday resistance as it has been described by JamesC. Scott and the theories of cultural hybridity as they have been described by Peter Burke. Primary source material used in this thesis consists of the court records from Torne lappmark, specifically from the courts at Jukkasjärvi and Enontekis.The results of this thesis present a picture of the everyday resistance in early modern Torne lappmark.

Ylva Oglands socialrealism : Att göra det osynliga synligt

The purpose of this paper is to analyse how work by Swedish artist Ylva Ogland (born in 1974) function as an eye-opener for the social marginalisation of people identified with homosexuality, prostitution and drug addiction. Although highly present in reality, these phenomena were historically, and are still today, hidden from view in public discourse. I have focused on the installations Rapture and Silence and Things Seen, and the still-life painting called Xenia. I argue that these artworks carefully represent the above-mentioned marginalised groups, by way of references to comparable motives in the history of art, from neoclassicism in France, to realism and romanticism..

Ungdomar läser - om läs- och bokvanor i årskurs nio och gymnasieskolan

This thesis investigates young people's (16-21) preferences in reading through a surveyincluding interviews and questionnaires. The groups attitudes towards reading and libraries,their reading and library habits, and to what extent eight libraries had bought the preferredliterature were also examined.Some reports from the 80's were used to find the changes. The result shows that youngstersread and visit libraries somewhat more frequently. Trivial literature is not as dominant, moreteenage-books were read. Popular themes are love, history, reality, fantasy/sf, and detectivestories.

It's 'like' a #perfectday : En fallstudie om hur och varför lyssnare av poddradion sprider budskap om produkter vidare på sociala medier

Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Cultural Capital? - On the view of culture and cultural policy in Lund's application process to become Sweden's European Cultural Capital of 2014.

The aim of this Master's thesis is to examine the ways in which culture and cultural policy are being articulated in the process of Lund's application to become Sweden's European Cultural Capital of 2014.I have used Dorte Skot-Hansen's three cultural political rationalities: the humanistic-, the sociological- and the instrumental rationality, as well as and Jenny Johannisson's extension of those into three cultural-political discourses, as sensitizing concepts in my analysis. The questions raised are: How are the three rationalities/discourses articulated in the chosen central documents and in the process surrounding them? Which themes and arguments dominate the chosen documents?The main objects of my study have been four texts that have been produced in the applicationprocess: a Prestudy, a Plan of action, a Broschure and a Cultural policy. Along with them local political protocols, newspaper articles and other related material have been used. The research method applied was a qualitative eclectical textual analysis with emphasis on the content and on tracing the way the rationalities were expressed in the material.The rationalities were all found to be articulated in the four texts.

Från Jalla! Jalla! till Snabba Cash : En semiotisk och retorisk kvalitativ analys av affischer från 2000-talet

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

Asfaltdjungeln: En ANT-analys av en svensk kartell

In the year of 2001 the largest known cartel in Swedish history wasexposed to the public and brought to justice. Eight years later, afterseveral trials, the so-called Asphalt Cartel was finally found guilty bythe Swedish Market Court for having been cooperating illegally anddistorting prices.The overall purpose of this paper is to study how the cartel wasmanaged in order to be sustained over time. By applying actornetworktheory I examine what kind of heterogeneous materials thatwere combined for purpose of creating the cartel and how in practicethey were held together.In order to understand how the cartel was sustained I also include ananalysis on why it suddenly fell apart in 2001. However, my studyshows that through the years the cartel repeatedly experiencedcrisis, and therefore constantly fell apart and was recreated throughprocesses of negotiation..

Fantastisk måste synen av den vikingatida kvinnan ha varit... :förmedlingen av den vikingatida kvinnan i arkeologisk kurslitteratur

Detta arbete behandlar förmedlingen av den vikingatida kvinnan i arkeologisk kurslitteratur. En kvalitativ studie av materialet delar upp förmedlingen i åtta olika teman. Inom dessa teman redovisas citat som har valts ut för att representera de vis som den vikingatida kvinnan har förmedlats på. Resultatet visar att bilden av kvinna har förändrats under perioden som studerats. Den bild som ges i kurslitteraturen är sammankopplad med den arkeologiska forskningsteorins utveckling samt rådande samhällshegemoni.

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