The authors of this paper intended to study and compare local secondary schools(municipally owned schools) and independent secondary schools(privately owned schools) in Stockholm County. The purpose oft his paper is to explore how secondary schools market themselves and whether the view and use of marketing is different between municipal and independent secondary schools. The essay is by nature multi-case study and interviews were conducted with representatives from four high schools, two municipal and two independent, one representative from Education Committee and one from Privet Schools? Association.The introduction of School reform in 1992 enabled opening of privately owned schools and empirical datas hows that before 1992 secondary schools did not have the same extent of competition and the need of marketing was not widespread, but today there is fierce competition among secondary schools. The introduction of School reform changed the conditions for the Swedish school market, greater freedom of choice led to atougherfight for the students, which in turn increases the competition between secondary schools.

ABSTRACT Title:                                                Retargeting- When display advertising builds                 loyalty Authors:                                           Mikaela Johansson och Anna Svensson Kjällberg Advisor:                                           Thomas Helgesson Level:                                               Bachelor´s in thesis in Marketing, (15 Swedish       credits) Spring 2014. Keywords:                                        Retargeting, branding Question:                                                    In branding, how should small e-enterprises            work with retargeting? Purpose:                                           The purpose with this essay was to identify how    retargeting should be used in small e-enterprises                             when branding. This was done by comparing two e-enterprises practical use of retargeting, with two                           brand consultants and two retargeting consultants theoretical knowledge within each expertise.   Method:                                            A qualitative method with a deductive approach    has been used to answer the problem statement.  Theoretical framework:                              Earlier theories about retargeting, brand building    and recommended practices, related to marketing                       on the internet, were presented in the frame of       reference. Empirical framework:                                 Primary data were presented by two respondents   representing each area: Companies, Retargeting                        consultants and Brand consultants.Conclusion:                                                   The          marketing tool allows companies and      their               brands to get the chance to appear in                        wide area                      networks on the internet.    The tool is primary used                                                                for a sales                      purpose but the tool also has potential in brand-                                                                       building purposes.

This study you are about to read have two investigated areas concerning the need ofsources in terms of architectural historys terminology. The investigation is based on aquestionnaire study.The first aim of this study is to describe the intergrated conservations professionalqualifications in the subject. In what condition are the knowledge of them who recentlypassed the examination, what needs do the professionals have, what kind of sources duthey use in fields and are they satisfied with the amount of sources?The second aim of the study is to find out if there are any place for developing a newsource at the market? If it is, how can a new source include the informed needs?The study came up with several needs pointed out by the professionals in the field.These needs are the groundwork of a new source that the study introduce, aarchitectural glossary of terms, made of illustrations! The point is that the new idea ofglossary will meet the needs of today, rationalise the work and improve the knowledge inthe subject..

To start a company on the Internet is something that has appealed a lot of people during the last couple of years. Some of the companies have succeeded in their struggle but a lot of companies have failed to live out their ambition. This paper deals with the concept of e-commerce and aims to study whether or not the companies that has succeeded has made use of business models and what other factors that is important that you wont find in any written theory.The paper also aims to study the concept of business models and what a business model consists of. To be able to do this research we have interviewed three different companies that are all active in e-commerce and have survived for at least three years. Two of the companies are classical web shops that sell products to their customers and the last one is a site with articles about hardware and IT business in general.

Bullying is something that is often times talked about in relation to school, in spite of that it's still something that is a very common problem. It is also rarely ever clearly defined, and is subject to a heap of different definitions. In order to prevent something, we must first understand it, and therefore define it. With that the purpose of this study is to examine swedish preschool-teachers definitions of bullying. How do they define bullying? Do their definitions differ from one another?The investigation was qualitative and used qualitative interview methods to interview four pre-school teachers about their deifnitions of bullying.

This report is about the exam project; Blomgren- a collection ofpatterns. During eight weeks I have from the family Blomgren, whowas my grandfather?s family with siblings and parents, produced fivepatterns for textiles into interior and space. In addition to thefamily as an inspiration, I have taken into account of the collection?sname - as a word and the meaning of the word.

Användandet av kändisar i reklam är ingen ny marknadsföringsstrategi. I denna grupp av celebriteter ingår kända idrottspersonligheter. Att använda atleter i reklam har visat sig vara en effektiv strategi. Syftet med denna uppsats är att undersöka sambandet mellan olika idrottspersonlighet och de produkter/varumärken de representerar. Den försöker även svara på ifall idrottspersonligheten framställs på ett speciellt vis samt om reklamen riktade sig till en speciell grupp i samhället.

In a time where many Asian metropolises experience an expansive development new urbanconditions are created and the already existing disappears or being replaced. Asian cities develop ata pace that is unprecedented in our history and which, through a western perspective can seemharsh. By focusing on an urban complex in Chengdu, capital of the southwestern province ofSichuan China, the study asks; is it possible to see this rapid urbanization from another perspective?The study examines the local and global dimensions of Raffels City, and how concepts such asnostalgia and authenticity, related to the city, can be understood in an urbanization that is so markedby massive demolitions. The study shows that these concepts can be expressed in several ways, andthat an awareness of them does not necessarily control the view of the city..

During the period of occupation of Norway between the years 1940-1945 the National Lutheran Church took the responsibility of supporting the Norweigans in their ideological battle against the Nazis. This was a period named Holdningskampen in Norwegian history. One person to remember was Eivind Berggrav, bishop in Oslo diocese. He was the one responsible for the theological document of importance Kirkens Grunn that became important as a document against the Nazis and the small percentage of Christians that related to the naziinspired-church. Berggrav was also one of the founders of Den Midlertidlige Kirkeledelsen, the organisation responsible for the non-nazified churches.

Rapid urbanisation is putting strains on both the landscape and the city dwellers and the pressure on planning for sustainable and equitable cities is crucial. As many cities in Sub-Saharan Africa are expanding, city planning has trouble keeping up to meet the needs of the growing amount of urban dwellers. Many cities have also been planned with the cars in focus and the needs and comfort of the pedestrians have been overlooked. The capacity of institutions is limited due to centralized government and bureaucracy, as well as corruption. Planning is erratically implemented and it is difficult to know what will happen.

How does language work within the context of art and image? In what way can text contribute to the reception of an art work?In this essay I examine the role of language and how it, in selected works from the artists Sejla Kameric, Barbara Kruger and Jenny Holzer, becomes part of the deconstruction and exposure of social structures and issues of gender. My aim is to examine whether this deconstruction of rules and structures helps to bring about a forming of a female subject in oppsition to the more common female object..

Denna uppsats handlar om det ockulta under jägarstenåldern och har gravplatserna vidSkateholm som utgångspunkt. Det som uppsatsen främst fokuserar på är hur man kan tolkagravarna vid Skateholm ur ett ockult perspektiv. Fokus ligger på en eventuell tro på attmänniskor kunde komma tillbaka efter döden och hemsöka de levande samt ett möjligt livefter döden i olika former. Uppsatsen behandlar också schamanismen och dess roll underjägarstenåldern, även här med Skateholms gravar som utgångspunkt. Uppsatsen behandlar ettantal gravar och andra strukturer som uppvisar tecken på att schamanismen var en utbreddtrosuppfattning i Skateholm och förmodligen även på andra platser under jägarstenåldern..

In this interview study I have examined eleven Swedish advertisers and professional communicators and their view of ethics in the advertising industry. The purpose of the study was to shed light on how they see their ethical responsibilites, as well as trying to understand how they reason in regard to ethics as a whole. The main research questions regard the distinction between business and economic responsibilities towards their clients and societal ethical responsibilities, which ethical questions are of importance to them, and how they believe the industry should be regulated.The theoretical framework of the study uses media ethics, social responsibility theory, media accountability theory, and stockholder and stakeholder theory as its base. The study was performed using a qualitative method through interviews and the interpretation of these. The results of the study finds that the consulted advertisers have set opinions of what they themselves would decline to work with for ethical reasons, and has also been able to identify five main categories of ethical issues that they attach great importance to.

I uppsatsen analyseras den amerikanska redigeringen av Elvis Presleys satellitsända tv-konsert ?Aloha from Hawaii? (Marty Pasetta, 1973) stilistiskt och kontextuellt. Syftet är att utreda huruvida sändningen enbart hade underhållningsmässiga motiv eller om man även kan se den som amerikansk, kulturimperialistisk propaganda. Teoretiska utgångspunkter är främst Daniel Dayans och Elihu Katzs forskning om media events och David Ludvigssons teorier om produktionsfaktorer inom dokumentärfilm. Även P.

Both contemporary research in History of Religions and current public debate tell us that Christianity as a religious form is challenged in today?s society. Nevertheless, Christianity is often present in secular artistic expression such as fictional literature. The purpose of this paper is to examine how God is portrayed in two late-modern Swedish novels, Djävulen och Gud by Mare Kandre (1993) and Boken by Niklas Rådström (2013).The examination is based on a hermeneutic method using close reading in order to answer the questions asked. The result of the examination shows that God in the late-modern novels is portrayed as a figure with shifting emotions, and in both novels God goes through changes which are in some ways similar.