The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

Stockholms vattenskärning AB in Kungsängen has through the acquisition of a company begun to design and produce aircraft heaters whose origin is early 1970s which follows a high inefficiency in terms of energy consumption and size.The aircraft heater, which is sold worldwide, serves its purpose for customer satisfaction and has done so ever since it was developed in the 70s.Stockholms vattenskärning AB is now investigating the possibility in making the aircraft heaters more efficient, both in terms of energy consumption but also on a more efficient design with the belief that it would lead them to an edge in the market. The aircraft heater consists of several main components whose function altogether is to keep passenger aircrafts warm while they are on the ground.This project has been limited to the further development of the heat exchanger package which accounts for the conversion of the hot medium to the fresh air being carried in to the aircraft cabin. Work has been divided into different phases in order to create a better understanding of the project range and to make it easier to divide the various elements in the time available, 10 weeks. These phases are literature review, situation analysis, concept generation, CAD, concept comparison and writing reports.After the initial literature review was made, a fundamental theory was written which is essential in understanding the remaining parts of the project.With the theoretical part as support, measurements and calculations were made on the current heat exchange package in a situation analysis to ensure its operation and efficiency.In the concept generation phase, the collected facts from the literature review was used as the basis for creating a matrix. The purpose of the matrix was to indicate the two most suitable types of heat exchangers to develop four new concepts out of.In the CAD phase the four concepts was drawn up and then described with text and images.The last phase is the concept comparison where a concept selection matrix is used to function as a decision basis for further production at Stockholms vattenskärning AB. The four concepts have been developed based on the current heat exchanger and is gradually changed into a design of a cross-flow heat exchanger constructed out of stainless sections. The purpose of this is to have gradual upgrading of the heat exchanger as an option, in order not to saturate the market..

: I denna rapport har det gjorts en undersökning om vilket som är det mest lämpliga materialet/ materialen för en handske till formel 1 bilförare. Genom kvalitativa intervjuer och informationsundersökning har en kravspecifikation sammanställts med de viktigaste kraven, som förare och regelverket ställer. Reglerna är angivna i standarder till handskar för formel 1 bilförare. ! En rad olika tester har gjorts och genom det har frågeformuleringarna besvarats. De material som testades var Nomex®, Kevlar®, Trevira CS® och Nomex® III.

Osteoartrit (OA) är en vanligt förekommande sjukdom och bidragande faktor till nedsatt förmåga att träna och tävla hos hästar. Ledinflammation som det också kallas drabbar alla häst raser och i alla grenar inom rid, trav och galoppsporten. Inflammationen kan drabba alla de ingående strukturerna i leden och ger kliniskt upphov till hälta, smärta, ökad ledfyllnad och stelhet. Sjukdomen bidrar till sämre djurvälfärd och ekonomiska förluster inom hästindustrin. Orsakerna kan vara många.

Forskningen har under det senaste årtiondet visat på att tetracykliner har antiinflammatoriska effekter i kroppen. Syftet med den här litteraturstudien är att undersöka vilken potential tetracykliner har som antiinflammatoriskt läkemedel.Genom modifiering av strukturen hos tetracyklinmolekylen kan dess egenskaper förändras. Till exempel kan förmågan att binda till och tas upp i mikrober elimineras. Det har framställts kemiskt modifierade tetracykliner (CMT) som saknar antimikrobiell verkan men som fortfarande kan binda till endogena substrat. Användning av CMT skulle kunna eliminera risken för resistensutveckling då mikrober ej påverkas.Tetracykliner har visats verka inhibitoriskt på matrix metalloproteinaser, enzymer som har med reglering av extracellulärt matrix att göra.

This essay explores the novel Charlie by Margareta Suber (1932) through lesbian narrative theory. The result is a revealing on how the lesbian main character can be established as a lesbian subject against the male and heterosexual narrative; how she escapes a simple male positioning in the narrative, how she subverts categorisation, how she parttakes in female bonding, and how she disturbs heteronormativity..

This thesis was conducted at AB Fredr Wagner in Ösmo in Nynäshamn, Sweden.AB Fredr Wagner provides solutions for the graphic industry and has been asked by acustomer to develop a product that can simplify handling of EUR-pallets, namely amechanical arrangement, further called pallet exchanger that can switch from anempty pallet to a fully loaded one using only hand force.The goal with the thesis was to create design documents for a pallet exchanger, andalso from those documents to manufacture a prototype for testing and evaluation.A field trip was made to the customer, IKAB mailing in Huddinge, where the palletexchanger is thought to be placed. The purpose of this field trip was to get an insightinto the current work condition and need of change, as well as to gather informationregarding the requirements when it comes to size and robustness of the palletexchanger. Existing equipment on the market that can perform similar tasks werestudied in order to find an optimal solution for the actual pallet exchanger.After the field trip and gathering of information the concept generating phase began.The method used for generating concepts was brainstorming. To decide on whichconcept to use, a concept selection matrix was created. The selection criteriaincluded in the matrix came from the requirements for the pallet exchanger.

The aim of this thesis is to examine Social science teachers infor-mation seeking in their professional role.The focus in this study has been on what sources the teachers use for information seeking, examine and analyze their information practices and how they state their reasons for using different in-formation sources, and finally how these teachers experience con-ditions related to information seeking and how these conditions in-fluence their information seeking.This study is based on four semi structured qualitative interviews. The empirical material from the interviews has been compared to earlier relevant research and analyzed with a theoretical frame-work, which includes conceptions from a sociocultural perspec-tive, a matrix over different kinds of information sources devel-oped by Höglund och Persson and McKenzie?s model of infor-mation practices.The results of this study are:- These teachers use both formal and informal sources and external and internal sources. Digital sources are important and these have consequently been added to Höglund och Persson?s original matrix from 1985.- Information practices tend to overlap each other, for example ac-tive seeking (more specific and prepared information seeking) and active scanning (less specific), which are the two most common information practices among the teachers.

Mot bakgrund av att asexualitet på senare år formulerats som en möjlig sexuell identitet, orientering eller preferens är syftet med uppsatsen att teoretisera den asexuella positionen ? här definierat som ?frånvaro av lust till sexuell praktik?. Detta görs genom en nära läsning av fyra texter som varit centrala inom feministisk och queer teoribildning, med intentionen att undersöka hur asexualitet positioneras i relation till dessa teorier. De teoretiska utgångspunkterna hämtas från feministiska och konstruktivistiska teorier om kön, sexualitet, makt och subjektstatus, främst Michel Foucault (1976)och Judith Butler (1990). Mina läsningar visar att i Gayle Rubins sexuella värdehierarki (1984) tilldelas positioner utifrån sexuellt aktörskap, och det är således sexuella subjekt som kan emanciperas.

Syftet med denna uppsats är att identifiera olika utvecklingsmöjligheter som Apoteket AB har på den avreglerade apoteksmarknaden. Genom att analysera attraktiviteten i de olika möjligheterna är ambitionen att ge rekommendationer om framtida verksamhetsinriktningar där bolaget kan uppnå en positiv utveckling. För att identifiera utvecklingsmöjligheterna har djupgående intervjuer med personer inom Apoteket AB genomförts. Den empiriska informationen har analyserats med hjälp av en SWOT-analys samt en Directional Policy Matrix (DPM). Utifrån detta har en bedömning av marknadens attraktivitet samt företagets konkurrensförmåga genomförts för att bestämma respektive utvecklingsmöjlighets attraktivitet.

As organizations are generating more business intelligence in their systems, more employees need access those systems. As a result some sort of permission management needs to be implemented to ensure the information remain safe. Access Control Matrix (ACM) is one way of managing permissions and is widely used among organizations. The issues that comes with ACM is that the matrix itself gets difficult to manage and overview as its complexity increases with the number of permissions. The study utilizes Action Design Research to develop a tool for visualizing permissions.

The purpose of this thesis is to understand the ways in which rumors affect the everyday lives of a few young women. The questions are: What kinds of rumors do the young women find are the most common? How do they respond to these rumors? Do the rumors affect their everyday lives and if so, how do they react to them? Do they resist them? Do they feel limited by them?The empirical data was collected through unstructured interviews (focus groups) with three groups. The groups discussed different themes without prompting questions by the interviewer and it was clear that rumors played an important role, in multiple ways, in the lives of the young women. The most common rumors were sexualized and were mostly concerned with the view that the young women should not engage in ?too many? heterosexual relations ? preferably none.

Various problems with nail disorders have been noticed in the Swedish population of Giant Schnauzer, but the frequencies of these problems are unknown. This could be due to the fact that bad nail quality has several differential diagnoses and lack of diagnostic criteria and diagnostic codes for nail disorders. The main purpose of this study is to review different types of claw defects and diseases of the nail bed in dogs, and to classify and evaluate the proportions in the Swedish Giant Schnauzer population. The nail is a specialized part of the skin. The quick will strengthen and protect the third phalang against the surrounding.

The following report is based on the graduate job course in CAD technician program year two. The work reflected in the report is done in collaboration with Hans-Erik Eldemark. This work includes the development of a progress bar for dishwashers.The execution of the thesis has involved a list of criteria with conditions and requirements, which after where weighted in a matrix. Subsequently, the product proposal was developed and has been divided into three categories, twist mechanisms, attachments and exterior design. Finally, suggestions have been designed in CATIA V5 and prototypes were produced using 3d-printing.

Uppsatsen ämnar beskriva den interna marknadsföring som finns mellan företagets ledning och dess personal före, under och efter en reklamkampanj. En analys av hur reklamkampanjers budskap och effektivitet kan förändras då teorierna om intern marknadsföring i högre grad implementeras i organisationen..