Abraham is the original patriarch. How does his leadership compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and differences.

One trend that can be seen in the EU countries is that employees want to exit from the workforce before they turn 60 years. A Dutch study of some EU countries has noticed that an early retirement from labor in many countries is considered as a social right. This has created an ?early exit-culture?. Large early outflows of the labor have created an institutionalization, the right to cease work early.

Abstract Title: We are equal. A study of cultural differences and professionalism in international projects.Level: Thesis for Master Degree in Business Administration.Author: Zahra AhmadiSupervisor: Lars EkstrandDate: 2012-05The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.Method: The purpose of this study, I have chosen to use a qualitative approach.

Denna uppsats är en utvecklingsstudie av TV-serien Sex and the city. Syftet är att med hjälp av narrativ analys samt Keith Selbys och Ron Cowderys metoder från boken How to study television studera det första och det sista avsnittet av serien för att därefter undersöka förändringar i avsnittens miljö samt karaktärernas dialog och kläder. Detta med hjälp av teorier om livsstil, subkulturer och mode inom populärkultur. Förändringen från första till sista avsnittet handlar mycket om karaktärernas sätt att se på sin egen livsstil. Huvudfokus i dialog och handling har flyttats från sex till kärlek och de fyra huvudkaraktärerna har alla utvecklats till mognare versioner av sig själva, någots om känns naturligt eftersom serien startade 1998 och avslutades 2004.

This study is based on the feminist belief in the importance of a reorganization of the existing gender hierarchy, where women have less power than men. Since news media reflect as well as contribute to create the reality we live in has the purpose with this study been to shed some light on how the gender structure is expressed in Sweden?s most popular television news program. I chose to examine one broadcast per day from the Public Service SVT news program Rapport during January 2010 using quantitative content analysis and the result was as follows:65 % of the news programs was presented by a woman news anchor 36 % of the news reports was carried through by a women journalist 31 % of the interviews contained a female participant The representation of female participants in interviews did not depend onif the journalist was a woman or a manThe representation of female participants in interviews did not depend on if the report was from Sweden or abroadWomen were more often than men interviewed in the role as nursing staff, development aid worker, teacher or principal, parent of a son, retired and sick or sick leaveOnly men were interviewed in the role as rescue worker, custom staff, member of the armed forces, house owner and tourist..

With this essay we would like to examine to what extent the ancient Icelandic literature could count as a part of Sweden?s literal cultural heritage in schools today, if it through seeking information is possible to say whether this literature have any connections to Sweden. Our questions of issue are:1. What kind of connection is there between ancient Icelandic literature and Swedish literary cultural heritage and what are the ancient Icelandic literature premises? in the Swedish upper secondary school?2.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Syftet med denna uppsats är att undersöka hur svenska dagstidningsredaktioner förhåller sig till featurejournalistik i dag och vilken betydelse feature har för papperstidningens överlevnad. Undersökningen är uppdelad i en kvantitativ och en kvalitativ del. Vi har lagt fokus på fyra tidningar ? Katrineholms-kuriren, Norrköpings tidningar, Sydsvenska dagbladet och Göteborgs-posten. Som kvantitativ metod har vi räknat antalet texter med featurekaraktär i respektive tidning under en vecka i november 2009.

Syftet med denna undersökning är att studera hur några pedagoger, som arbetar med utomhuspedagogik i sin verksamhet, uppfattar hur barn påverkas av televisionen samt hur det barnprogrammen förmedlar kan användas inom förskolans verksamhet. De frågeställningar vi har utgått från är: Hur anser pedagoger att barnen inom förskolan påverkas av barnprogram? Hur kan man ta tillvara på det som Sveriges Televisions barnprogram förmedlar i den pedagogiska verksamheten? Hur anser de pedagoger vi intervjuat att de får inspiration till sin utomhuspedagogiska verksamhet? Sker det via barnprogram? Vi har använt oss av kvalitativ metod för att studera detta fenomen. Detta skedde genom intervjuer med pedagoger som arbetar inom utomhuspedagogisk verksamhet. Resultatet visade att de intervjuade pedagogerna använde sig av televisionen i sin utomhuspedagogiska verksamhet på mycket skilda sätt, exempelvis genom att använda aktiviteter som inspirerats av programmen samt att de sade sig ta tillvara på barnens intresse för vad de ser på televisionen.

This report aims to identify and categorize suitable audit users and furthermore establish with values these users experience. The aim of the report has been fulfilled by analyzing interviews carried out with several companies using audits as a part of their risk management process. In addition to this, theories concerning management have been studied..

The purpose of this thesis was to describe the economic situation for popular culture venues. During the study, four different ways of financing were encountered. These are sponsorship, volunteers, government funding and ticket sales. A case study, based on interviews, were conducted on Pinkerton, a non-profit organisation. The result showed that Pinkerton needs a solid subsidy from government funding.

AbstractThe author Selma Lagerlöf was born in 1858 at Mårbacka, in Värmland and died in 1940. Fifty years after Selma´s death were her correspondence released and ten thousand of letters were found in the collection. But it was just the correspondence between Selma and Sofie Elkan who interested people because they wanted to know if Selma and Sofie have had a sexual relationship. Later, in time for Christmas 2008 the Swedish Television shows a film about Selma. "Selma Lagerlöf Society" was critical to the movie and thougt that the movie focused too much on Selma`s sexual orientation.

The aim of this master's thesis is to study what attitude public libraries in Sweden show towards video games. By using critical discourse analysis as both theory and method we analyse several texts emerging from a debate mainly discussed in blogs. Main topics in the debate are video games in the library, the purpose of the public library and Library 2.0. Our analysis focus on views expressed concerning the work and purpose of the public library, the librarian and the library user - and to identify the main visible discourses in the discussion.Our findings consist of two discourses representing two different views in the debate. We call these two discourses the general educational discourse and the interactive discourse.

The share of problem gamblers increased for men between 18-24 years old during the period 1999-2009, while the share were steady or decreased for other classes of population. This study examines the relation between this development of problem gambling and the Swedish gambling market. The factors that are studied are the functioning of the market with a focus on the new Internet market for gambling, the games and the underlying risk factors in those, the marketing and other factors outside the gambling market. First a large literature review was made to map the development as detailed as possible. After that a qualitative analysis of the content in television commercials was done to see if they were made for the problem group.

My study is focused on one organization with is Unicef, the organization that is workning on a UN mission. The mission is about children's rights and Unicef has brought children's actions since 1946.The purpose of this essay was to research whether the images can be used alone or as a complement to the text that the communication organizations use. By examining the way images are used, I hoped to be able to deduce the results of image use. I study if the effect out messages with only pictures will be more effective than the message in which the verbal mixed with the non-verbal.Theoretical part of this essay has a communication perspective. The essay is structure by tree elements, non-verbal communication, mass communication and intercultural communication.