Syftet med uppsatsen är att undersöka hur Sveriges Television och TV 4 skildrar socialtjänsten i sina nyhetsprogram. Frågeställningarna som ska ge svar på detta är:? Hur ser de program som omnämner socialtjänsten ut?? Vilken bild förmedlas i programmen?? Vem kommer till tals?Urvalet består av TV program listade i Svenskt Mediearkiv som förknippas med socialtjänsten under perioden 2007 till 2009. Undersökningen är en blandning mellan en kvalitativ och en kvantitativ innehållsanalys. Tillvägagångssättet har inslag av induktion där resultat och teori har tagits fram i en process som varvar genomgång av material med analys.

As today, companies are facing an increasing competition; markets are expanding while customers are getting more informed and fastidious toward companies and their products. For this reason it is crucial for enterprises to create loyal customers, or at best hyper loyal customers. With today's prerequisite this creation is difficult and it is therefore of highly interest to examine possible and alternative ways for enterprises to attain this type of hyper loyal customer. In this thesis we have examine hyper loyal football supporters with the aim to identify mechanisms that create and characterize this type of loyalty. By means of a survey and a focus group we were able to identify six loyalty mechanisms; the ability to influence, vicarious achievement, self-esteem, group affiliation, family and social relations.

School and education are topics that are frequent in Swedish media. The intention of this essay has therefore been to investigate the image of teachers and their profession in Swedish daily press. The overall aim has been to analyze how teachers are portrayed in the debate that followed the TV-show Klass 9A, and by that find how the debate defines the concept of a good teacher. The representation that was found was then compared to earlier studies. The series was shown on Swedish television between January and March 2011.26 articles were chosen and the ambition was to have various perspectives represented, such as different voices and also papers from different areas of the country.

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

Today's young people find themselves in an intense media traffic where many messages have a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet can influence young people's creation of their identity.

Stratego is a boardgame not very different from chess, that contains hidden information. Because of this, existing programs play at beginner level. The purpose of this thesis is to adjust a minimax algorithm so that it passes the demands of Stratego, and then build a Stratego agent around it. Tests with existing minimax algorithms leads to the development p-e-minimax. This algorithm uses two different values in its nodes to simulate the different information available to the agent and its opponent.

This essay examines the process of fair value accounting of financial assets in a Swedish commercial bank, in contrast to the theoretical approach stated by IASB. The theoretical background contains a review of the academic standpoint on fair value accounting and historical cost accounting, a detailed description of fair value accounting according to current and future IASB regulation and on the American FAS 157 regulation. The empirical case study describes the process of valuing and classifying financial assets into level 1 and level 2 of the fair value hierarchy. The analysis describes how the legal requirements for classification are interpreted and applied in practice when valuing bonds and derivatives. The authors provide an explanation as to why the majority of financial assets are valued mark to model rather than mark to market as well as a suggestion on how the share of market valued assets can be increased..

The purpose of this masters thesis is to examine the fanzine, a form of amateur publication, in Sweden, both in the traditional paper form and the more recent electronic form. It deals with what is distinctive about the fanzine as a publication and also as a social and cultural product. It also looks upon how the fanzine uses the Internet and the new possibilities it brings. The people behind 18 fanzines, 10 electronic and 8 in paper, have answered a questionnaire about how they produce, publish, distribute and promote their fanzines, what they think about the fanzine as a mode of expression, and how they use the Internet. The masters thesis uses theories within cultural studies as a theoretical approach to the fanzine.

The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.

Denna undersökning tar reda på hur reportrarnas tal låter i de svenska nyhetssändningarna och i hur stor mängd regionala varianter av standardspråket förekommer. Den reder även ut vad för policys och praxis som finns hos Sveriges television när det gäller hur en reporter ska tala. Studien fokuseras kring SVT1. Är det mångfaldens Sverige som speglas i reportrarnas språkbruk? Får alla sorts dialekter plats i svensk public service?Undersökningen lutar sig mot den svenska språkpolitiken samt huvuddragen inom sociolingvistik.

The purpose of this examination is to identify how notions of Swedishness is created artistically, and from where these notions come. My method is to make a study on exhibition catalogues on the theme Swedishness/Nordism, with focus on the contemporary Swedish artist Peter Johansson. With a retrospect of his childhood in Dalecarlia, he investigates a Swedish iconography with it?s roots in national romanticism, which for more than one hundred years has been preserved and exploited of the tourist industry to market Sweden. It?s this monotonous iconography that Johansson deconstructs to make it appear like something else ? namely an iconography based on ethnic purity, which pushes away the foreign and protects the own.

Syftet med denna systematiska litteraturstudie var att beskriva de psykosociala och existentiella behov som kan uppstå hos kvinnor med bröstcancer samt i hur stor utsträckning bröstcancerpatienter upplever att dessa behov tillgodoses i vården. Dessutom var syftet att få en uppfattning om betydelsen av komplementär och alternativ medicin för bröstcancerdrabbade kvinnor. De vetenskapliga artiklar (n=25) som ingick i studien söktes datoriserat samt manuellt och en kvalitetsgranskning gjordes av litteraturen utifrån olika bedömningsformulär. Resultaten visar att de behov som uppstod hos kvinnorna med bröstcancer var behov av stöd, behov av information samt behov av kontinuitet i sjukvården. Majoriteten av kvinnorna upplevde att det psykosociala och existentiella stödet i sjukvården samt den information de fick hade stora brister.

It becomes increasingly more important that, as a new buisness, both to be seen and heard in an increasingly harder competition situation where the range of similar products and services increase. It requires a well planned and well thought visual profile to succesfully stand out on the market. To give a good impression, this profile should be both distinct and aesthetically appealing. In the making of a new profile it requires creativity to succesfully think in new directions and to separate from the competition.This practical report presents the production process for a designsolution to the new website Röstförmedlingen (Voice agency), a commission from the production and commercial bureau Bartos media. The task in this project was to create a graphic profile and a lofi-prototype that would represent Röstförmedlingen as a buissness.

As the football industry develops into a highly competitive commercialized industry, football clubs must step up and improve their business strategy. This study focuses on the famous Italian club AC Milan, a club with many international titles but with declining revenues. The purpose of this thesis is to study how AC Milan can generate higher revenues by comparing its marketing and business strategy with the most profitable clubs in the world, the benchmarking partners Real Madrid and Manchester United. By using a benchmarking model, following the five steps of this process, conducting observation studies, an interview and examining secondhand information, gaps between the clubs were evaluated and analyzed. These evaluations became together with chosen theoretical references, the basis for the improvement suggestions and conclusions shown by the authors.

The purpose of this thesis is to evaluate and compare the retrieval effectiveness of two search engines on the Internet: Svensk Medicin and Google Scholar. Svensk Medicin is a medicine-specific search engine and Google Scholar specialises in indexing scholarly material. A set of 20 questions in four categories were used to conduct the searches with the search engines. Genuine medical information needs were selected from a question collection provided by the television program Fråga doktorn. The relevance of the first 10 retrieved documents was judged by using a binary scale and the measure used was precision.