Högstadieelever, bloggar och genus
Today's young people find themselves in an intense media traffic where many messages have a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet can influence young people's creation of their identity. In the blogosphere there are different ways to see how to be a girl or a boy and what is important to strive for. Blogs also give users the opportunity to appear and to be seen. The blog has therefore become a youth phenomenon. Many young people read blogs and many have their own blogs or write on other people's blogs. During the analysis I conducted into students' responses from questionnaires where I could analyze the different characteristics of the participants, such as their gender, and both characteristics in their responses, such as the blogs they replied that they used. The results show that both girls and boys create gender by using the Internet. Blogs affects young people's daily lives in different ways. The girls are more positive to blogs than boys. The boys, despite their awareness of different fashion blogger, believes that it is pointless to read blogs and that it is a time consuming job that they consider boring.