AbstractThis report has been developed in cooperation with Peab Region Bostad Göteborg, mentor at Krook& Tjäder (through Chalmers), and examiner at Chalmers University of Technology. The report is the result of a research of a building project, constructed by Peab. The report is investigating and it means to identify and evaluate qualities in the dwelling and its surroundings. Its purpose is to evaluate how the residents in a chosen housing cooperative enjoy living there. It shall, with help of chosen quality aspects, identify what expectations the residents had before moving in, how they experience the dwelling and its surroundings today, and what hopes they have for the future planning of the area.

Labour market coaching (Swedish:?Jobbcoachning?) was a comprehensive political project for the Swedish labour market, with the aim of helping unemployed individuals to enter the labour market. Between 2009-2014  the labour market coaching was carried out by private companies through governmental regulations. This thesis aims to find out (1) what coaching activities the coaches used, and (2) how these coaching activities can be understood in the light of previous scientific research. My results consist of interviews conducted with six labour market coaches.

This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

Mobile TV ? is the introduction on the Swedish market about content and customer relationship? This study explores and defines key factors of decisive importance for the introduction of mobile TV in Sweden, using the TAIDA model. In order to summarize and analyze the factors, four interviews with key actors have been carried out. The answers have been compared to generate the two different criteria that are used for presenting four different scenarios. The purpose of the study is to constitute data in the decision making process.

In this study I investigated whether the strength in the manual response for emotional and neutral stimulus search arrays can explain some of the difference in reaction times (RT:s) for emotional stimuli, or not. Earlier, perceptual, cognitive and attentional processes has mostly been used to explain the variance in RT:s. Thirtythree individuals were asked to, as fast as possible, detect a target picture among distractor pictures in 3 rows x 4 columns arranged search arrays. The pictures were categorized in fear relevant animals (snake, spider) and neutral animals (cat). The results showed, more correct responses for cat target.

The aim of this thesis is to map important strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian market. The Russian market is today considered to be an emerging market. Within this study several areas of theory connected to entering new markets have been touched upon. These areas are market analysis, relationships and networking, internationalization processes, distribution chains, export issues and finally cultural distances. The empirical data for this thesis were collected through qualitative interviews.The results that arose when analyzing the theories combined with the empirical data pointed towards five strategies and factors of importance.

This bachelor thesis is a study and an evaluation of the planning and implementation of the targeted marketing campaign "Småbarnsföräldern" at a public library. The analysis is based on the following questions:? What goals does the library have with the marketing campaign "Småbarnsföräldern"?? How has the library chosen to plan and implement the marketing campaign "Småbarnsföräldern" and what role have the users had in this process?? What is the internal result of the library?s marketing campaign ? how did the staff experience the marketing campaign "Småbarnsföräldern"?? What is the external result ? how did the target group, the parents of young children, experience the marketing campaign "Småbarnsföräldern"?The method is based on a case study of a single library with a series of interviews and document analysis. The study reveals that it´s difficult to plan a marketing campaign against a target group. The target group, the parents of young children, didn?t observe the marketing campaign, two informants had noticed the poster but didn?t pay much attention to it.

Enligt Market timing-teorin styr marknadens värdering av företag huruvida nya investeringar finansieras med lån eller med nytt eget kapital. Syftet med denna uppsats är att undersöka om teorin kan förklara svenska företags val av finansiering och således företagens kapitalstruktur. För att uppfylla syftet med uppsatsen har företagsdata insamlats kvartalsvis. Vidare har en regression genomförts mellan de beroende variablerna "Bokförd skuldsättningsgrad" och "Marknadsmässig skuldsättningsgrad" med diverse oberoende variabler för att analysera ifall Market timing-teorin stämmer överens med svenska företag. Av de oberoende variablerna anses marknadsvärdet dividerat med bokfört värde (M/B) bäst förklara Market timing-teorins korrekthet.

'Hir in the box' is a study about the gender perspective in packaging design and how it is today. The study deals with the product category razors, for both women and men, to examine and compare products with the same function but with different designs. Based on an analysis of how packages are designed for different sexes, information should be given on how gender-neutral packaging can be designed and used in the future to reach the market. The purpose of the study is also to contribute to future research on the subject. To fulfill the purpose of this study, nuanced and in-depth data is collected by means of a small-N-study and a qualitative study in the form of open group interviews where the survey units are reviewed and discussed.

AbstractThis report has been developed in cooperation with Peab Region Bostad Göteborg, mentor at Krook& Tjäder (through Chalmers), and examiner at Chalmers University of Technology. The report is the result of a research of a building project, constructed by Peab. The report is investigating and it means to identify and evaluate qualities in the dwelling and its surroundings. Its purpose is to evaluate how the residents in a chosen housing cooperative enjoy living there. It shall, with help of chosen quality aspects, identify what expectations the residents had before moving in, how they experience the dwelling and its surroundings today, and what hopes they have for the future planning of the area.

Modemarknaden idag är både global och komplex med många uppfattningar om var värdet iprodukten ligger. Produkten och företagets image är kraftfulla medel för att differentiera sigpå marknaden. Då ett företag väljer att expandera till en ny marknad är det generellt ett sätt attskapa nya marknadsmöjligheter och för att öka sin försäljning. Innan etablering på nymarknad är det viktig att identifiera sin målgrupp. På den konkurrenskraftiga internationellamarknaden ligger makten inte längre hos leverantören, utan hos kunden.Distributionskanalvalet spelar en stor roll i avseende att nå företagets tänkta målgrupp.

The use of streaming media such as Spotify has increased rapidly in recent years. Although the consumption side of Spotify is well established with over 10 million users, the medium might provide new unexploited opportunities as an advertising channel. The purpose of this thesis is to increase knowledge about advertising through streaming media and in particular via Spotify. To contribute to such knowledge we have conducted a case study to investigate how Spotify can be used and serve as an advertising medium for a smaller firm, Hasseludden Yasuragi, so that it may reach its target group. To examine the medial effect, a quantitative as well as a qualitative study was carried out using the ARF Model as a basic framework.

Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent marketing may be a better way for an established brand to communicate to their target groups. This thesis is all about incongruency. Previous research in the area of incongruency have never dealt with aesthetics of the incongruent ads.

Forces of innovation alter the course of many industries. Currently there is a restructuring of the Swedish energy sector due to deregulation. This in combination with advanced technologies generates an innovative and a highly changeable environment. The result is differentiation of services and products. New actors are emerging and corporations grow larger.

This report is the result of my examination work in Textdesign at Mälardalen University, Eskilstuna. The purpose with this work was to develop an accessible information material for the target group ?normal bowlers? that gives them the information they need to make their own decision on the lanes, because they often miss a coach during an away game. The focus was to target adjust the material through the theories readability, legibility and reading value, together with the method qualitative interviews. The result became a tested information booklet about how to read a lane pattern paper with additional information within the subject..