ITP - Market Entry Strategy
InnovationEntry strategyIndustry analysisMarketingBusiness AnalysisManagement of enterprisesFöretagsledningManagementBusiness and Economics
Forces of innovation alter the course of many industries. Currently there is a restructuring of the Swedish energy sector due to deregulation. This in combination with advanced technologies generates an innovative and a highly changeable environment. The result is differentiation of services and products. New actors are emerging and corporations grow larger. The Nordic countries have come furthest towards a deregulation of the electricity market in the EU. Deregulation in combination with technological infrastructure and entrepreneurship has created a unique setting were a new Industry is taking form. This new Industry consists of technical systems for monitoring and measuring electricity consumption. The Nordic Industry is in the technological frontline. Currently the market is indistinct and no positions are taken. General policies in the EU suggest that the member states willfollow in the footsteps of the Nordic countries considering deregulation. Therefore there is an enormous market opportunity for the Nordic actors. ITP is a Norwegian company active in this new emerging market. The company is not operating in Sweden but considers a market entry since the Swedish market is large and similar to the Norwegian. In addition Sweden could be a key to further expansion within the EU.