Sökresultat:
3950 Uppsatser om Target market - Sida 53 av 264
The Green Evolution of the Car Industry
This Master Thesis covers the concept of Green Cars. The background to the research area is the high and rapidly growing number of cars, which together with other factors ad to the pollution of the environment. Under the Kyoto agreement the signing members agreed to lower the emissions of green house gases, further on the EU has a 3-pillar strategy on carbon dioxide and cars. Included in the EU strategy is a voluntary commitment from the car industry to reduce carbon dioxide emissions from new cars. The easiest way of lowering the emissions is by using alternative fuels and engines.
Vasastaden och gentrifieringsprocessen 1970-2010
Recent years there has been discussed how the critical situation in the housing market threatens the Stockholm region's growth. The thesis objective is to examine whether there is a scientific link between the lack of housing supply and growth. The thesis also intends to identify solutions for increased housing construction, for instance by examining the conditions for a greater regional perspective and influence on the region's housing supply. The thesis empirical study is based on semi-structured interviews with representatives from the Government, municipalities and the housing industry.In Sweden, research on the relationship between housing shortages and growth has not been conducted to that extent it can be said to exist scientific evidence regarding the growth threat. However, in Britain and the U.S, empirical studies show that a lack of housing supply has hindered growth through negative impact on countries' gross domestic product.
E-Handeln i Sverige : En studie om den offentliga statistikens möjligheter inom svensk e-handel
The Internet has developed into a marketplace for national and international companies. With relatively small means, a company can reach out to millions of people on a daily basis by placing itself on the Internet. With this report, we wish to suggest how e-businesses can change its strategy to adapt to the new market. Focus is on the Swedish Internet market where Swedes, resident in Sweden, trades with Swedish e-companies active within the Swedish borders. To be able to make suggestions, we will first paint a picture of the Swedish e-commerce market from statistics collected from public sources.
Kunskap och organisatoriskt lärande inom Apoteket AB
This paper aims to provide a description of how knowledge can occur in Apoteket AB, anorganization that is operating on the Swedish pharmacy market. The purpose of this paper isalso to describe how the organizational learning occurs in the organization, and how theoutcome of this learning can be stored in the organizational memory. This subject is ofinterest since Apoteket AB experience changes in their external environment in that they nolonger have monopoly to sell pharmaceuticals on the Swedish pharmacy market. Earlierresearch claims that organizations need to develop new knowledge in order to take action, andthis development needs to be supported by the management within the organization.The collection of primary data was done by two qualitative interviews with employees withinthe organization of Apoteket AB.Our conclusions are that knowledge can occur in many forms, such as tacit and explicitknowledge. The vast majority of the knowledge within the organization is the information thatcan be found in the electronic database Aponet within Apoteket AB, and that is useful for theemployees in their daily work, and therefore is known as explicit knowledge.
Att möta fördomar : En kvalitativ studie om några finska och utomnordiska romers upplevelser på bostads- och arbetsmarknaden
The aim of this study has been to examine how a few members of the Finnish and non- Scandinavian Romani subgroups experience their own, and their groups, situation on the Housing- and Labour Market. We´ve studied our respondents? experiences of discrimination, which difficulties they think there are, what strategies can be used to deal with these difficulties and also their own ideas on how to improve the situation for the Romani people in the Swedish society. This has been done by six individual structured interviews which have been analyzed with concepts from Symbolic Interactionism, including Goffman?s Dramaturgical Role Theory, definition of Stigma and Kelly?s theory of Personal Constructions.
Manlighet på burk - En kvalitativ studie om relationer och konsumentbarriärer inom kategorin manlig hudvård
The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.
Hur påverkar ny teknik företags relation och kommunikation mot sina kunder och leverantörer?: En studie av fyra företags utnyttjande av moderna affärssystem och effekterna i kund- och leverantörsrelationerna.
This qualitative case study, made with four companies, looks closer at how more effective information management, with the help of IT-systems, affect companies market communication and relations to customers and suppliers. Customer Relationship Management perspective is used and Enterprise Resource Planning-systems are the ground for new technology change. The main conclusions are that new technology affects the outcome of companies? relationships towards their customers and suppliers and that the processes and activities between the involved parties are more closely linked. Also involving your suppliers and external actors makes the information handling more effective and companies that do so most likely have a competitive advantage..
Styrelsekomposition - En studie av sammansättningen i svenska styrelser och dess påverkan på företagens framgång
Vi bedriver en branschspecifik undersökning av svenska styrelsers sammansättning, i fråga om åldersstruktur och styrelsemedlemmars övriga åtaganden, som syftar till att vinna ytterligare kunskap och insikter kring dessa faktorers möjliga inverkan på företagens framgång. Vi finner i våra resultat tydliga skillnader emellan de tre undersökta branscherna i fråga om styrelsemedlemmars medelålder och grad av övriga styrelseåtaganden och dessa faktorers påverkan på börsvärde respektive Market-to-Book-kvot. I flera fall finner vi emellertid tendenser och signifikanta värden vilka pekar på att det i vissa branscher kan vara fördelaktigt att föryngra styrelser. Vi finner även samband mellan styrelsemedlemmars grad av övriga åtaganden och främst företags Market-to-Book-kvoter. Här är dock tendensen tydlig att företag i en del branscher kan gynnas av att dess styrelsemedlemmar besitter flertalet övriga styrelseuppdrag, medan det för företag i andra branscher omvänt kan vara så att multipla styrelseuppdrag snarare är missgynnsamt i fråga om företagens framgång..
Centralisering och decentralisering: En fallstudie på Apoteket och Swedbank
Multi-branch companies are facing many challenges in order to become successful. Competitive advantages can be gained through a unified strong brand, standardised products and economies of scale. This normally calls for centralisation. On the contrary is decentralisation, which is said to improve work motivation and local market orientation, which are also competitive advantages. The focus of this thesis is to study how local branch managers want their companies to be structured in accordance with this dilemma.
Likviditetspremiens vara eller icke vara - Om likviditetspremiens existens på Stockholmsbörsen
Background: Operating on the stock market is associated with risks. If a particular asset is not traded with the same frequency as the average market asset, this particular asset is exposed to a liquidity risk. It means that the investor might not be able to sell the asset at a desired time without incurring expensive transaction costs. The query is whether or not the investor is compensated with a liquidity premium for bearing the extra risk. Earlier studies on the Stockholm Stock Exchange have failed to prove that there is a relation between stock return and liquidity.
Högutbildad och anställningsbar? - en studie av klassbakgrundens betydelse på den svenska arbetsmarknaden
Since the 1950s new laws on higher education have led to a ?mass education phenomenon? in Sweden. This has led to a surplus of people with a university degree measured against available positions on the labor market. As a result of that development it must be assumed that in this over qualified society it is not anymore the degree but additional factors which are decisive for getting a job. In this respect the importance of the class background for getting a jobb that is equal to once level of education shall beexamined.The research was carried out by means of a Quantitative Analysis based on data from anational database called Undersökningar av Levnadsförhållanden (Survey of LivingConditions).
Organisering av arbetsträning : En kvalitativ studie om handledares syn på arbetsträningens organisering och arbetet med socialt utanförskap
This study is about job training for people with psycho-social problems without income. The purpose with this sort of job training is to bring these people back to the regular labor market as well as the experience of having a job. In the labor market situation in Sweden today there?s no guarantee that the individual will return to the labor market after having undergone job training. The aim of this study is to understand how supervisors at job training activities experience that the organizations of the activities and resources affect their work.
Bland mumier och mosslik - en jämförande studie av populärarkeologi och fackarkeologi
In my paper I have compared popular science and neutral science regarding language and construction. My task was to find out if there are differences between the language of popular science and that of scientific science. The purpose of my paper is to answer four questions1.How do the authors present the bogbodies and the mummies in the two categories?2.What does the popular science imagine that you want to read about?3.Is there a difference between the target groups of the two categories?4. Does the presentation of the subject have consequenses when it comes to contents and readers?I have studied how often the authors use drawings, photos, diagrams, maps, and if the titles of the chapters can tell you something about the nature of books.
Renaissance of a CRM system ? Successful re-implementation out of an after market perspective
Problem: Today Frigoscandia Equipment Europe, FSEE, is not sure how their CRM-system, MSMS, is used along with other solutions at the different regions throughout Europe. The company is interested in a usage evaluation describing by who and how the system is used. FSEE is also concerned about the users opinions of future development and improvements.Management is also concerned about how MSMS would support the After Market and gain full leverage of the IT investments. MSMS is today only used to a limited extent in a few of the After Market departments, and FSEE is interested in what an overall usage would mean in terms of improved internal communication, customer focus and information management. The following questions will therefore be investigated in this study:· How, by whom and where is MSMS used within FSEE?s After Market and Sales divisions today?· What does the After Market division at FSEE gain from using MSMS?· What has to be done to improve the usage of MSMS at FSEE? Purpose: The purpose of this Master Thesis is partly to examine the current usage of the Sales and Marketing System within FSEE?s After Market and Sales divisions.
Perspektiv på avreglering av svensk järnvägspersontrafik
This thesis examines the deregulation reform of the Swedish railroad industry, focusing on passenger transport between 1988 and 2005. The purpose of the thesis is to examine the effects from the deregulation reform on prices, market concentration and to determine whether SJ (the state owned incumbent) has been conducting strategic behaviour in order to prevent new entrants to the market. The chosen method consists of interviews with the MD at SJ between 1988 - 1998 Mr Karl-Erik Strand, the transportation researcher at SSE Mr Gunnar Alexandersson. Statistical sources and companies financial reports have also been used. The results that I have found were besides the fact that the market concentration is still significant high and the profitability among the operators low, is that the prices has increased more than CPI during the period but the competitive tendering has resulted in lower government subsidies after the deregulation.