E-Handeln i Sverige
En studie om den offentliga statistikens möjligheter inom svensk e-handel
The Internet has developed into a marketplace for national and international companies. With relatively small means, a company can reach out to millions of people on a daily basis by placing itself on the Internet. With this report, we wish to suggest how e-businesses can change its strategy to adapt to the new market. Focus is on the Swedish Internet market where Swedes, resident in Sweden, trades with Swedish e-companies active within the Swedish borders. To be able to make suggestions, we will first paint a picture of the Swedish e-commerce market from statistics collected from public sources. From the statistical sources that we have viewed, four provided relevant information for this subject: Handelns Utredningsinstitut, SIKA, Statisticka Centralbyrån and World Internet Institute.Before the consumer chooses his store, he or she will need to choose what platform to use for the purchase. The choice is between the Internet market and the ?physical? market. If the Internet is chosen for the purchase, this choice is usually based on three factors:? Price ? Competition in combination with lower cost has resulted in a reduced price.? Supply ? The new type of access and the different opportunity to stocking goods makes it possible for e-stores to offer a larger supply.? Comfort ? The customer may feel that it is more comfortable to make a purchase at his or her computer at any time of the day and at practically any place.The main reason when the consumer chooses to not shop online is that he or she can?t feel or try a product before buying it. If the consumer chooses to shop on the Internet he or she usually selects e-store based on its design and informative qualities, such as information about products or support. The most common products to be bought online are tickets, books and CD/DVD discs.We suggest that e-stores uses keywords, based on its own products or services, to attract customers through web searches. These keywords can also point out attributes for the customer that the e-store wants to be associated with. In general, safety of e-businesses payment- and delivery methods can be pointed out. We believe that selected keywords, in combination with a simple and clean design, a great deal of information and opportunities to support can be combined to a winning concept.