This thesis considers the problems associated with searches in insufficiently geographically tagged data. The thesis was carried out at Booli Search Technologies AB, a company developing a search engine for the Swedish real estate market.The aim of the thesis is to identify some areas of possible improvements of the company?s existing technical platform, perform a benchmarking among similar services, suggest possible solutions and lastly, build a prototype from one of the suggested solutions.The thesis starts out with defining the problems that the search engine faces: some areas are not possible to perform searches on, the users are not presented with the full search result that they expect, some results are placed incorrectly on the map associated with the search results and results are also not described with enough geographical information. These problems are due to the fact that the data retrieved at the indexing stage in the company?s information retrieval process are insufficient and incomplete.As a result of a benchmarking process and after discussing the results, severalinteresting solutions were identified.

The purpose of this study is to examine the retrieval performance of three search engines, specialized in retrieving news articles: News Index, Excite News Search and Ananova. Thirty questions, grouped into three categories – politics, economy and sports, were used and the first twenty documents for each question were examined. The questions used were designed to be as current as possible and efforts were made to perform the searches with as little time span as possible between each search engine. The precision of the search engines was determined for each of the questions as well as for each category and for the combined categories. In measuring precision an average was calculated, intended to favour search engines that place its relevant documents early in the ranked list.

The web is getting more and more characterized by personalization. Big socialnetworks like Facebook as well as the leading search engine Google increasingly usepersonalization algorithms to tailor the information that they present to users. All inorder to make the information more relevant and engaging for the end consumer. Howdoes this personalization affect journalists who increasingly search the web as a partof their journalistic research? In this essay we have looked at the effects thatpersonalization has on the journalists of tomorrow by conducting a survey amongstudents of journalism.

Sufficient and accurate search support is a crucial factor for successful information searching on web sites. This thesis evaluates the search support on the second version of the web site studera.nu with particular focus on how the web site meets up to criteria formulated on the basis of theories from research in information seeking and information searching. The evaluation is a preliminary investigation that may serve as a basis for a future more comprehensive evaluation. The four major questions for my thesis have been: 1. In which different ways can a user search? 2.

My work has resulted in an interactive search engine for plants that can be found at www.plantit.se. In the work process I have searched for which search criteria is most important when doing searches on woodland plants. I have done this by an analysis of existing databases and with an survey where leading plant expertise answered questions about woodland plants. I analyzed three search pages that are on the internet today Havenet.dk, Backyardgardener.com and Den virtuella floran. I concluded that there are several flaws but also many positive aspects that I have used when developing the interface of my page. The survey resulted in the basis for my search criteria the answers listed the most important factors when planting woodland plants. From this information I developed a system with five values on every criteria.

This is my work about the subject taboo and impulse. It is an artistic studyinspired by the neuropsychological concerning impulsiveness. Because that?swhat it is; an artistic bachelor exam work, and not a scientific research. Icreated three costumes inspired by taboo and impulse.

This essay explores to what extent the Swedish language version of Google Images meets the usability requirements of average everyday users. Previously published studies on user behaviour and users? interface and search option preferences define the usability requirements, which are matched against Google Images? actual interface and search options. The retrieval method of Google Images is also briefly discussed, and users? opinions about Google Images too, as they come across in the previously published user studies.The findings are that Google Images lack some of the things that users ask for, but it still seems to be the most used image search engine among average internet users and more appreciated than other search engines.

This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

A webpage can be perfectly usable but if users are unable to find the webpage it will remain unused. Nine out of ten Swedes use a search engine and the most popular one is Google, amongst other search engines. In this report I seek to answer which ranking factors that should be included in an SEO-audit of an existing webpage and also how to optimize a webpage for search engines. Applying the method heuristic evaluation normally used to discover usability issues in an existing interface, on TT News Agency?s campaign site I found issues having a negative impact on the visibility in Search Engines Page Results.

The aim of this Masters thesis is to understand how librarians develop their reference service. The purpose was to find patterns in how librarians work with reference questions. As a theoretical framework we have used research in the reference field. Where do the skills of the search process come from: education or experience? Answers were sought to the following questions: - How different are the search process in practice compared to theory? - Which similarities and differences are there among the informants? - How important was the education in comparison to the knowledge about the libraries collections? - How did the changes in the school system in 1993 influence reference education and what could the consequences be to the reference knowledge among librarians? We sent out a question form and a search question which was answered by 12 librarians in university and university college libraries.

The aim of this thesis is to contribute to increased knowledge concerning students? information seeking in an electronic environment. Using a qualitative approach; focus groups interviews, a total of nine nursing students were interviewed in two groups. The interviews were transcribed and analyzed with an analysis tool based upon Lucy Kuntz?s, Gary Marchionini?s and Carol C Kuhlthau?s models of the information seeking process.

The purpose of this MSc thesis is to examine the retrieval effectiveness of two Web search engines with queries from the academic discipline of Classical Studies. The two search engines are chosen to represent two different types Google as a broad general search engine and Argos as a specialised search engine for the subject of Classical Studies. The search engines are compared for precision among the first twenty results returned for thirty queries. In order to avoid bias in the study, the queries are based on real users' information needs. Due to the subjective character of the concept of relevance, the study is performed with five different experiments with five different definitions of relevance.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

The theses discuss information seeking with a focus on Google and social networks. Students attending the librarian program in Lund have been examined by means of two methods; diaries and information horizons, where they had to solve a specific assignment. The information horizon as a method contributes to getting a structural perspective on the information search process instead of viewing information search as a procedure. Information horizons use social network analysis.The aim of the theses is to investigate the importance of the social network in information search, with a particular focus on Google as a search tool. Our hypothesis is that Google acts as a compensator to the social network when the students search for information and in the educational program.The research indicates that there is no direct correlation between usage of the social network and usage of Google.

This master thesis states the following questions: Is it easy or difficult to retrive information from a mobile phone manual? How can the search process be described among user for a mobile phone manual? What similarities and differeces can be identified between users? Arhe there any variables that affect search performance such as reading skills or technical domain knowledge? Eight mobile phone users participated in an empirical observation and the scope was to find information in a paper version of a mobile phone manual according to given tasks. The results shows that some users has problems to retrieve information due to that the correct page in the mobile phone manual could not be located. The results show that the user is using several search strategies, for example the table of contents and the index, when trying to locate information. The results also revel that the user initiates multiple search steps before the correct information can be located.