Metoder för att förbättra sin placering i Googles sökresultat

This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text. The discussion that follows concerns the practical implications of SEO and personal reflections of the matter. Finally  there´s a quick view of the expanding market of handheld devices connected to the Internet and mobile search as an initial area of research.


Sebastian Allard Björn Nilsson

Lärosäte och institution

Uppsala universitet/Data- och systemvetenskap


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