In today's society it is becoming more and more important with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents directly in your browser, also called CMS. The CMS has a module for sending mass e-mail, but this module does not function properly and WebDoc Systems customers are dissatisfied with that part of the product.

Bakgrund Personer med en psykisk funktionsneds?ttning och som bor p? boende med s?rskild service har l?gre energi, motivation och sj?lvf?rtroende ?n personer utan en psykisk funktionsneds?ttning. De har en l?gre delaktighet i sociala, fysiska och meningsfulla aktiviteter ?n ?vrig befolkning. St?dassistenter st?ttar personer med en psykisk funktionsneds?ttning i vardagliga aktiviteter som st?dning, handla mat, f?lja med p? l?karbes?k eller n?gon fritidsaktivitet.

Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in Skellefteå, showed that internal marketing plays a vital part in the companie´s success, and that internal marketing is an ongoing process at Malmia hotel. Our study also showed that Malmia hotel works with internal marketing according to the recommendations of the theories..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Papperskoncernen Stora Enso har sedan år 2002 påbörjat arbetet med en process förkostnadseffektivisering. Konceptet benämns Stora Enso Shared Service (SESS). Skalfördelarska fås genom att funktioner hos dotterbolagen flyttas till gemensamma Service Center.Enheter som lyfts ur är framförallt administrativa tjänster där varje center ansvarar för enspecifik administrativ tjänst. Vad som sker är alltså i grund och botten encentraliseringsprocess.Hur påverkar då denna centralisering dotterbolaget? Kommer processen att påverkadotterbolagens självbestämmanderätt (autonomi) och entreprenörsanda (initiativförmåga)?Stora Ensos koncernledning vill dra nytta av skalfördelar och på så sätt kostnadseffektivisera.Men de vill samtidigt inte att detta skall påverka dotterbolagen negativt.

Outsourcing är en företeelse som, trots att den egentligen är relativt gammal, fått sitt genombrott under 1990-talet. En Application Service Provider (ASP) är en ny typ av företag som bygger vidare på konceptet för outsourcing. Genom att anlita en ASP kan ett företag/organisation få tillgång till applikationer utan att behöva köpa licenser eller hårdvara.Det finns flera anledningar till att ett företag/organisation väljer att använda sig av ASP. Genom att intervjua företag/organisationer som använder ASP har en undersökning gjorts om vilka anledningar, så kallade faktorer, som varit avgörande då beslutet att anlita en ASP togs. Utgångspunkten för undersökningen har varit anledningar som ASP-marknaden och dess analytiker menar är orsaker till att ASP väljs.

Swedish design is known all over the world and is seen in national as well as in international arenas. There is only one design organization in Sweden that has the task to represent Swedish design in public. The organization is Swedish Form and it is the oldest design organization in the world. It has a huge influence in our society, within design and form. In the end of 1990 the association received its first government assignment, which still continues.

Denna rapport syftar till att besvara frågan om det är nödvändigt att göra omfördelningar av befintliga IT-resurser för att erhålla största möjliga nytta med application service provider-modellen (ASP-modellen). Rapporten besvarar även frågan om hur IT-avdelningens fokus hos en ASP-kund påverkats av det nya arbetssättet. De svar som presenteras i rapporten visar på att en omfördelning av IT-resurserna kan vara en bidragande orsak till att införandet av ASP anses lyckat. Vidare påvisar rapporten att efter att ASP införts försvinner vanligtvis en del av de tekniska arbetsuppgifterna och undersökningen som gjorts pekar mot att IT-avdelningen får ansvar för att ta fram krav för vidare samarbete med ASPn. Ansvaret yttrar sig genom att någon på företaget får ansvaret för att kontrollera om leverantören håller de servicenivåer som kontraktet fastställer.

The purpose of this report is to study the relationship between the rescue service fire prevention activities and the number of arson fires in schools. An objective of the project is also to investi-gate the need of developing national methods for fire prevention. The results are based on a questionnaire study among 35 fire departments and further interviews with five of them. The results indicate that there is a relationship between the rescue service fire prevention activities and the number of arson fires in schools. The relationship is positive in the sense that arson fires in schools decrease with increasing prevention activities.

The following study aims to examine how the Swedish journalism portrays the relationship between the Swedish police and the Romani people in Sweden in connection with the disclosure of the registration of thousands of Romani people during the autumn of 2013. The study proceeds from a series of articles written 2013 about what in Swedish media is known as ?Registerskandalen? or ?Romregistret?. The theories used in the study all originates from Postcolonial Theory and Ethnocentrism, and we used van Dijk's Critical Discourse Analysis for analysing the result. In the end of the study we find that the Swedish journalism portrays the Swedish police's view on the Romani people as negative in comparison to how they view the rest of the majority society in Sweden..

The transition from paper to electronic journals in induces a major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach in library organisations. Linda Ashcroft has in previous research focused on marketing of electronic journals. She has stated the importance of simplifying the user environment of electronic journals and the importance of regaining control over electronic journals from publishers and vendors.

A majority of the payments that are carried out today are executed through the electronic payment systems. Payments that are executed through these systems are administrated by payment service providers, these providers are, in general, banks. In spite of the socio-economic importance of payments and payment intermediation, there is an uncertainty regarding the legal status of payments and payment intermediation. Some describe payment intermediation as transport of means of payments, while some describe it in terms of claims and intermediation of information. There is, in other words, a need for clarification.

SAMMANFATTNING Under det senaste decenniet har utvecklingen inom svensk lagstiftning gått oerhört fort fram. Anledningen är att de svenska redovisningsreglerna har anpassats efter de internationella som i första hand är avsedda för större bolag. Konsekvenserna blev ett allt för stort och komplext regelverk för de mindre bolagen. Bokföringsnämnden inledde därför arbetet med att ta fram förenklade redovisningsregler för de allra minsta företagen, de så kallade K1-företagen. Även regeringen har uppmärksammat de ökade kostnaderna för redovisningsarbetet vilka i dagsläget uppgår till 1 645 miljoner kronor för svenskt näringsliv.

The Public Sector Scorecard (PSS) is a younger version of the balanced scorecard, created for public and nonprofit organizations. The latest model of PSS is divided into three main groups and seven perspectives, while the balanced scorecard consists of four perspectives. Organizations who use either PSS or the balanced scorecard are supposed to have a clear vision spread all over the unit. This study has sought differences between the two models of financial control in both theory and practice. The first part of the study is a theoretical comparison between the models? structures and terms used in them.

The purpose of this thesis was to increase our understanding of how the social service in Sweden deals with reported incidents of addiction to medicines. Another purpose was to point out the different opinions concerning addiction to medicines amongst actors as well as possible ways to handle the problem.We have conducted a quantitative and qualitative e-mail survey targeting all communities in Sweden, with the ambition of gaining further knowledge about the role and responsibility of the social service concerning reports of addiction to medicines. Two quantitative questions were one asked about how many clients requested/were reported for needing help with their drug abuse alone, and the second question about how many clients needing help for drug abuse as a part of a wider addiction.The survey revealed that the social services judge their role/responsibility differently; some take the main responsibility while others think that drug abuse is created by the general health care and should be handled by this organization as well. In relation to the estimated amount of drug addicts in Sweden only a small part are in contact with the social service..