Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor:  Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..

Syfte: Syftet med den här uppsatsen är att undersöka om det finns anledning att göra skillnad på organisationer i forskning om kunskapshantering. Syftet med den här uppsatsen är också att besvara om och i sådana fall hur och varför hanteringen av kunskap skiljer sig mellan organisationer i offentlig sektor och organisationer i privat sektor. Metod: Studien har en kvalitativ ansats, då en sådan lämpade sig bäst för att besvara uppsatsens syfte. Semistrukturerade intervjuer användes som datainsamlingsmetod. Intervjuerna genomfördes med en organisation från privat sektor och en organisation från offentlig sektor. Utifrån den teoretiska referensramen analyserades empirin. Slutsatser: Båda organisationerna arbetar med kunskapshantering även om det ofta sker på ett omedvetet sätt. Vilka aktiviteter de ägnar sig åt som kan klassas som kunskapshantering sker därför undermedvetet och ger inte de effekterna på organisationen som de skulle kunna få.

In this study I have analysed the national tests in Swedish between the years 2006-2010. These tests are given to all students in the public schools in grade 9 and 10. I wanted to see if I identified an over-representation of a certain category of people in the texts given to the students. I analysed the texts from an intersectional perspective and I used primary Lena Martinsson (2007), Framtidens feminister and her categories and theories and Moria von Wright (1998) Genus & text- när kan man tala om jämställdhet i fysikläromedel?, and her gender categories in my study.

The aim of this study is to describe and analyse the creation and the design of a new public library. In order to concretize this, the study sets out from two examples, the public libraries in Simrishamn and Landskrona. The material used to attain the purpose of the study consists partly of interviews, partly of literature on the subject. To be able to put these two libraries in their historical context, the essay also provides a short overview of the development of public library buildings in Sweden during the 20th century. Another aspect that is discussed is the actual procedure of planning a public library from scratch.

The purpose of this bachelor thesis is to accomplish an understanding for how librarians purchase fiction literature in public libraries. To answer these questions, we have performed four qualitative interviews with librarians in three Swedish municipalities. We have also performed a smaller document study to give us an overview of the used guidelines at the selected libraries. The results of our survey have been analyzed on the basis of our revised version of Sanna Talja?s model The Interpretative Repertoires of the Music Library.

The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries in the County of Kalmar have beenstudied in the aim to obtain information on their current marketingin the autumn of 2004, as well as their view of marketing and itssignification in connection to a vision that the Regional Library inKalmar has established. The vision is that the County of Kalmar isgoing to be the best Region of Libraries in Sweden in the year of2010. Target markets for the vision is the general public, studentsand entrepreneurs. The study has done a landing at an early stage ofthe vision, the starting point of which was in the year of 2001.

The aim of this study is to look closer at collection development and the use of collection development policies in Swedish public libraries, with the help of a few examples. Through interviews with three librarians in three different public libraries and an analysis of these libraries? collection development policies, the authors try to find out how the creation of collection development policies takes place in these libraries, how these librarians use the policy, how these policies have been followed up and revised, and also to see what the policies of these libraries include. The material of the study suggests that a lot of work is required to write the policies, and that the written policy itself is seldom used by the librarians. The interviewed librarians still find the policies useful because the writing of them gave a detailed understanding of what the collection of the library contains.

The aim of this study was to gain a better understanding and knowledge of how Cubans living in Sweden experience the Swedish pattern of communication in relation to the Cuban. The questions asked by the authors were: Do the Cubans experience any differences or similarities between the Swedish and the Cuban patterns of communication? If that is the case, what are they and how would they describe them? The questions were answered through a qualitative method, based on interviews with five Cubans who were raised in Cuba and are now living in Sweden. Communication Theory has constituted the fundamental theoretical tool of analysis, complemented by Social Psychological Role theory. The results of the study have been analyzed using both phenomenological and hermeneutical methods.

The aim for this study was to investigate, analyze and compare the way Sweden's main five news outlets portray and frame Swedish supporter culture surrounding football. In order to do so we formulated four research questions, all with the purpose to operationalize both the questions and the theories into data and results. The questions reads as follows: 1. What are the dominant portrayals in Swedish news outlets presentation of supporter culture? 2.

During the early Middle Ages beech forests (Fagus sylvatica L.) spread out over large parts of southern Sweden. They had a crucial role in human survival for hundreds of years. For various reasons, the beech forest area has decreased since the 1600s. Spruce planted on former beech forest land was the primary reason for the decline during the second half of the 1900s, which made many worried about the future of the beech forests and led to a beech forest act in 1974. This study describes the background to the beech forest act based on parliamentary official documents.

This Master Thesis has been conducted as an assignment of the Swedish Defence MaterialAdministration and the Swedish Armed Forces and aims to examine the Target Location Error(TLE) of a Forward Observer System. The targeting accuracy of the system is vital if the systemis to be used as a sensor for precision munitions. The analyzed system, EOI (FOI 2000), wasdelivered to the Swedish Armed Forces in 2007. The targeting sequence starts with deciding theposition of the system with a GPS-receiver, continues with methods where the north direction issettled and ends by measuring the distance, direction and elevation to the target. When allparameters have been measured the system calculates the position of the target.

The theory of deliberative democracy believes in collective decision-making to achieve an expanded legitimacy and rationality in the political process. It is argued that those good public dialogues best take places in public spheres between citizens, where the common interest is carefully thought about. This thesis was done with the assumption that theatre can strengthen the idea of the public sphere and create a meeting place in the civil society, where a good public dialogue can appear. To create a good public dialogue you need citizens that are corresponding and participatory. Citizens who participate in the political process develop an increased knowledge about the society and the more knowledge about the society the larger reason to participate.

This master thesis is looking into the stories on the internet forum www.resedagboken.se. The stories of Swedish teenaged exchange students in the U.S. are studied and the main purpose is to see both what they are writing about and the reason for why they are spending their time writing down their experiences in a public forum.Even though most of the teenagers here are writing with a specific audience in mind, all the stories are free to anyone to take part of and this causes a difficult position for the teenagers who often seem to forget the public point of view when they are telling about their personal lives.The study is divided into two parts. The first one looks into the content of the stories and the other one focuses on the storytellers and their reasons for writing. The teenagers are writing both a lot about their everyday lives in their new environment, but also a lot of things to keep in touch with what their friends and family in Sweden are doing.

The purpose of this paper is to study the ongoing discussion concerning e-books at Swedish public libraries. The e-booksituation has as of late gained a lot attention in the media. The main distributor of e-book in Sweden - Elib - is in the centreof this discussion and our goal has been to study the opinions and arguments that have been expressed within articles and blog postsconcerning the situation.We have analysed our articles and blog posts through a qualitative text analysis in order to find the main problems of the e-bookdiscussion and which arguments are used. We have also studied the effect Elib might have on the libraries' collection developmentaccording to the articles and blog posts.We found that the major issues within the e-book situation include Elib's price model - which is costly for the libraries - thewatermarking and the selection of books available to the libraries. It is also considered, according to the author's of our articles and blog posts, that the collections at the libraries are affected byElib's system since the choice of which books to include is given to the publishers, not the libraries or its users.The articles and blog posts agree that a change needs to occur for the e-books future survival at the public libraries..

Vårt syfte är att undersöka om och hur budgetens roll skiljer sig åt mellan en offentlig och en privat hälso- och sjukvårdsorganisationer. Vi har baserat vår uppsats och våra slutsatser på intervjuer, som vi gjort på Blekingesjukhuset i Karlskrona och S:t Görans sjukhus i Stockholm. Vi har gjort intervjuer på fyra till fem olika nivåer i båda organisationerna, för att få ett djup i vår undersökning. Vi har kommit fram till att det finns stora skillnader mellan det offentliga sjukhuset och det privata sjukhuset. Den största skillnaden fann vi vara budgetuppföljningen, men att det inte finns någon större skillnad mellan sjukhusen på lägre nivå, däremot på högre nivåer kan vi urskilja relativt stora skillnader.