The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that influence the effectiveness of consumer generated advertising in encouraging online word of mouth. The study conducts a multiple case study of several consumer generated advertising campaigns. It consists of in-depth studies of these cases in combination with quantitative analyses of the encouraged word of mouth. The different cases are examined on several design factors that could possible increase the volume of encouraged word of mouth..

This thesis in Art History and Visual Science is about values to graffiti and graffiti artist Banksy. I have studied values relating to Banksy´s graffiti images through which context they are placed in and where they are located. I have selected two different images of Banksy as an example on the basis of a transnational phenomenon, where the images that circulate in the public arena by Street art and other images and imported into the galleries and consumption market. My conclusion is that the values of the images are based on the context in which each room have its surroundings and that therefore the impression will increase. The public space context, signal availability and the white cube context indicates art, and the commercial context signals goods and items that can be bought.

This is a qualitative study based on two focus group interviews with a total of six social workers who work with assessing financial aid in two municipalities. The study aims to examine how the social workers experience and handle their ambiguous professional role, on the basis that they are expected to support and control the client. The theoretical framework is the theory about discretion and role theory. The results show that social workers find it difficult to combine these different approaches. Two different groups of strategies that social workers use to manage their professional role have been distinguished, the first is used to combine the different approaches (combination strategies), which are: empathy, to be distinct and to "blame" the organization.

AbstractUppsatsen syftar till att undersöka hur de organiserade musikaktiviteterna på fyra förskoleavdelningar är uppbyggda samt vilket syfte dessa har. Data samlades in genom observationer på fyra förskoleavdelningar som följdes upp med en intervju med den aktiva förskolläraren. De två frågor som ligger till grund för vårt arbete är:Vilket innehåll har de organiserade musikaliska aktiviteterna i förskolan?Vilken uppfattning har förskollärare om betydelsen av organiserade musikaliska aktiviteter för barn i förskolan?Huvudresultatet i vårt examensarbete visar att förskollärarna använder sig av olika verktyg för att fånga barnen i de musikaliska aktiviteterna. Pedagogerna har olika syn på samlingarna vilket gör att innehållet i de musikaliska aktiviteterna varierar och kan bidra till god språkutveckling för barnen..

There is no commonly accepted definition of a business method. It ought to consist of a method or a process of doing business. Business methods constitutes a broad category of patents, it is hard to tell exactly what can be interpreted in to the term. Most of the world's legal systems have made an exception from patentability for business methods. In the USA the exception was abolished in a case 1998.

The purpose of this essay is to study seven different school counsellors? way of working and collaborating with students with an ADHD diagnosis. The informants we met come from different high schools in southern Sweden. The study is based on a qualitative approach and the primary knowledge was established through semi-structured interviews. The secondary knowledge is accounted for the form of previous research and theories.

There are only a few published studies on the normal variation in ovary size in bitches. All of the previous studies have been made on the beagle breed. This study was performed on indian Street dogs with the objective to measure ovaries and structures in the ovaries after ovariehysterectomy to decide if smaller dogs have smaller ovaries and how small and big they can be in the normal dog. The structures (follicle and corpus luteum) where also measured to get a maximum size for normal structures in the bitch. This information can be valuable when examining the ovaries of the bitch with ulstrasound.

The aim of this study was to look at introduction for staff in a social service office and the social workers experience off the first period at a new workplace. Qualitative interviews have been used as a method of investigating how social workers look at introduction in the workplace and how social workers have experience the first period at the workplace. The empirical material have been analysed by using the theory of Human Service Organizations, Street-lever bureaucracy theory and theory concerning work environment. This papers first chapter presents the methodological preferences, the second chapter the theoretical perspective and the results of the study are presented in the third chapter followed by a discussion and ending comments in chapter four. My study showed that introduction is necessary in a complex organisation and could be a way to improve the social workers situation in social service organisations..

This thesis in Art History and Visual Science is about values to graffiti and graffiti artist Banksy. I have studied values relating to Banksy´s graffiti images through which context they are placed in and where they are located. I have selected two different images of Banksy as an example on the basis of a transnational phenomenon, where the images that circulate in the public arena by Street art and other images and imported into the galleries and consumption market. My conclusion is that the values of the images are based on the context in which each room have its surroundings and that therefore the impression will increase. The public space context, signal availability and the white cube context indicates art, and the commercial context signals goods and items that can be bought.

Runt om Växjö återfinns många köpcentra som ständigt utökar vilket kan bli ett hot mot centrum. Växjö city domineras ur shoppinghänseende, av en enda gata, Storgatan. För att få ett mer konkurrenskraftigt centrum och dessutom ett mer spännande gatunät skulle en breddning av centrum därför vara positivt. Närmast tillhands för en vidgning är den parallella gågatan Sandgärdsgatan, vilken i dagsläget känns mer som en bakgata. Vårt projekt gick således ut på att ta fram förslag på hur man skulle kunna göra Sandgärdsgatan till en mer attraktiv gågata.

Our study examining how well the guidelines, from Skolverket (School Department), aboutgrades in the course "Samhällskunskap A" are implemented in the Swedish Upper SecondarySchool. The study focus on both teachers and students. To discover which knowledge the bothgroups have, we have used two different methods. The students have answered a survey,which was based on the phrases from the course plan "Samhällskunskap A" about grades. Thesurvey wanted to see how well the students could match the correct phrases with the gradesteps (the Swedish school uses three grade steps).

This essay describes social workers view on the action contact person. The study was qualitative and six social workers were interviewed on the topic. The effort contact person were chosen as the object for this study since it is the most common action given to young people, despite the lack of research about this subject. The result was analyzed out of conduct action theory and the theory of Street level bureaucrats as well as scientific research in this area. The result of this study shows that most of the social workers consider the action as positive.

My purpose is to describe and analyse how care managers experience their position as middle managers in the public sector. I have used a qualitative interview method to answer this question and also to capture my six interview persons opinion and understanding of their own position as middle managers. From my six interviews I noticed some difference in their opinions about how it is being a care manger. The results show that the role as care managers have challenges such as to intertwine their own notion how the caring of the elder should be with strict politic decisions. Other challenges are the limitation of economic recourses and reorganisations.

This is a 20 credit Master thesis within the landscape architecture education at the Institute for Landscape Planning at the Swedish University of Agricultural Sciences at Alnarp. Norränga is situated on the fringe of the city of Lund, east of the existing district of Linero.The city planning office of Lund municipality has come up with a ?in-depth comprehensive plan? for the exploatation of the eastern area of Lund. The plan concerns an area of 1035 square kilometre which contains at least 1500 nya buildings, two schools, primaryschools, stores and bus station for local bus traffic and the new bus line - Lundalänken. The townplan is inspired from the historical Square block city with defined Street system. The municipality has visions of what the green areas should consist of.

Syftet med denna studie är att undersöka hur anställda i offentlig sektor och chefer i privat sektor uppfattar sitt handlingsutrymme. Jag vill även undersöka om det fanns skillnader respektive likheter i verksamheterna. Och om det finns skillnader i handlingsutrymmet mellan anställda och cheferna. För att ta reda på detta använder jag mig av fem stycken semi-strukturerade intervjuer. Michael Lipskys teori: Street-level bureaucracy eller som den heter på svenska: Tjänsteman används eftersom den berör handlingsutrymme och är en omdebatterad teori.