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1408 Uppsatser om Strategy - Sida 41 av 94

Idrottsföreningars dubbla uppdrag : ett historiskt perspektiv på kampen mellan föreningslivets två fostransuppdrag

This dissertation deals with two sports clubs and their operational development between the years 1946-1998. The research was made by a qualitative analysis of the annual reports and protocols that the clubs produced between 1946-1998. The two clubs are IFK Växjö and Växjö BK which are located in Växjö in Sweden. Our main purpose with this study was to analyze the operational development and in which way elitist drive affects the voluntary society content and culture. Results indicated that if a sports club starts with elitist sport it could have a bad impact on the voluntary sector.

Strategiverktyg i ett praktikperspektiv : En kvalitativ studie om vad synen på strategi har för påverkan på användning av strategiverktyg i pc-branschen.

År efter år indikerar mätningar att strategiverktyg används ute i företag samtidigt som strategiverktyg kritiseras för att inte vara tillämpbara för praktiker. Studiens litteraturgranskning visar att tidigare forskning brister i att ge tillräckligt med informationom inom det här området och att det empiriska underlaget är otillräckligt för att förstå den här problematiken. En anledning till det är att den etablerade strategiforskningen har utgått från traditionella utgångspunkter när de har studerat vem som använder strategiverktyg och var i organisationen de används vilket har inneburit att de endast intresserat sig för att studera företagens ledningsgrupper eller betrakta företaget som en anonym enhet. Konsekvenserna av detta är att forskare vet väldigt lite om vem förutom företagsledning som egentligen använder strategiverktyg och framförallt saknas det kunskap om hur verktygen används. Det behövs alltså mer forskning om hur strategiverktyg används utanför företagsledningen på mellanchefs- och regionsnivå.

Bruket av hierateuma i 1Petr dess teologiska och retoriska funktioner

Which theological and rhetorical functions may the naming ????????? of the recipients have had in First Peter? This paper provides a theological and rhetorical analysis of the use of ????????? in First Peter. Theological background is provided through intertextual research on its occurences in the Septuagint (Ex 19:6; 23:22 and 2 Macc 2:17). Analysis of the theological and rhetorical functions of ????????? in First Peter builds on rhetorical methods, and predominantly the work of professor Lauri Thurén.

"Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

V-modulen, en del av en hållbarhetsstrategi.

The state of our society is frequently changing. Due to various factors, the pressure of creating a changeable city is high and necessary to adequately supply the needs for its inhabitants. But making these changes and adapt to the fast shifting state of the city is not always physical possible. Young adults and students is a group that often seeks to move to intensely growing city regions. The reason for this is a more promising job market and more attractive educations, but coincidentally the shortage of housing is extremely high in these areas.

Grön olja? - En fallstudie av ett oljebolags miljöprofilering

While the call for regulations against greenhouse gas emissions are louder then ever before, demand for oil is also at an all time high. Oil companies face the dilemma of making sound business without being perceived as environmental villains. In this essay I will examine how BP, one of the largest companies in the world, broke rank with the industry and devoted itself to being an environmental friendly oil company. The actions and motives of this change will be evaluated through up-to-date theories about company motivation to environmental adaptation. We see that BP:s transformation can be well explained through Simone Pulvers theory about the socially embedded company.

Akuta effekter av assisterade hopp på kvinnliga idrottares hoppförmåga

Vertical jumping ability is an essential skill in many sports. The aim of this study wasto investigate the acute effects of assisted jumps on subsequent countermovementjump (CMJ) performance by female athletes. Nine healthy, trained female subjectsvolunteered to participate in the study. In a randomized order, they performed oneregular warm up protocol before testing their CMJ baseline value, and one warm upprotocol with an addition of five assisted jumps at 30% body weight reduction beforeanother CMJ test. Elastic cords attached to an overhead pulley system and to aharness around the subjects' upper body were used to reduce the body weight.Significant improvements were noted in jump height, 2.3 cm (7%), positive forceimpulse, 4.7 Ns (2%), vertical take off velocity, 0.1 m/s (3%), countermovement time,0.1 s (12%) and breaking time, 0.1 s (14%), p.

Relationen mellan failure trap- strategin, depressiva symptom och alkoholproblematik bland studenter

Syftet med denna studie var att undersöka om den teoretiska modellen failure trap- strategin kan förklara alkoholproblematik och depression bland studenter, samt om strategin kan förklara alkoholproblematik ut-över depression. Vi belyser även om strategin bidrar till det dubbelrik-tade sambandet mellan alkoholproblematik och depression. Deltagare var 358 universitetsstudenter vid ett mellanstort svenskt universitet. Deltagarna svarade på en onlinebaserad enkät rörande depressiva symptom, alkoholvanor och användandet av failure trap- strategin. Data analyserades genom korrelations-och regressionsanalyser.

Små brottsoffer : En analys om barns bemästringstrategier av våld

The purpose of this paper is to give a view of how violence and victims has been portrayed in novels. I have chosen 6 books where the main character is a child who has been exposed to physical, mental and/or sexual violence. I have asked questions to the book and I have tried to find patterns in the child's Strategy to cope with violence and how the violence is described. I have also written two chapters about earlier studies of this field and theoretical standpoints. The main perspective I present is the salutogenese perspective and how people create meaningfulness in their lives.The children in the books have different ways to handle their situations.

Svenska företag och den kinesiska byggboomen : En analys av strategier och skillnader i affärskultur

A positive aspect of globalization, from a western viewpoint, is the growing demand of advanced products in China and other developing countries. The construction industry is thriving in China and Swedish companies have taken part in various projects. However the situation have been difficult for some of the companies. The aim of this study is therefore to investigate how strategic and cultural factors affect the potential for Swedish companies to operate on the Chinese construction market. The theoretical framework of the study consists of Porter?s and Kotler?s theories about Strategy, and Hofstede?s, Bjerke?s, and Daun?s research about different cultures.

Informationsförmedlingen till Försäkringskassans handläggare

The main purpose of this master thesis is to study the information support by the head office of the Swedish social insurance office to its administrators. The thesis only focuses on information that concerns laws, regulations and instructions. The study is based on an interview with the head of the division of law at the social insurance head office and a questionnaire answered by administrators in four different counties. The purpose with the interview was to find out about the information Strategy of the head office and in the questionnaire the administrators could describe their opinion of their information support. Our special interest was the information channels and how the administrators were able to absorb the essential information.

Sverigedemokraterna i Ronneby : Teorikonsumerande studie med fallet i centrum

With varied electoral success for anti-immigration parties across Western Europe, Sweden is often held as an example where anti-immigration parties have been less successful. This have caught the interest of many scientists around the world and have recently developed theories on a subnational level when testing Sweden?s municipalities, on why they have failed here but not in other countries. But in the election to 2010, Sweden now joins the rest of the Western-European countries in having an anti-immigrations party in the parliament.This paper has tested three theories on a Municipality that has shown evident support for the Sweden democrats, both in the local and the national election. This is done with a qualitative approach, made up from interviews with the local established parties.

Lika butiker leker bäst! Vikten av enhetlighet i en butikskedjas butikslayout

The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers Strategy and it is very critical because of the impact that the stores have on the communication with customers. It is after all in the stores that the buying decision is made. With this information, it is important to strive for uniformity through the chain and especially the stores.

Miljömärkningar på inredningsprodukter

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

"Jag - en Öresundsb(r)o." Öresundsregionen som postpolitik och diskursiv framgångssaga

The Oresund Region, consisting of the Swedish county of Scania and the Danish islands of Sealand, Lolland, Falster and Bornholm, is widely recognised as a successful example of European cross-border co-operation. The purpose of this region building project is to form a cross-border fully integrated functional region in order to accomplish a high level of economic growth and employment.This thesis argues, by the means of discourse analysis, that the project can be viewed as a kind of post-politics, defined as a politics that under a neoliberal hegemonic consensus strives to manipulate citizens (and to redefine them as consumers and investors) into better economic performance.This manipulation is carried out by extensive discourse production aimed at convincing people that the Oresund Region exists, that it is a successful region, and that the people who inhabit it are also successful. The deliberate vagueness and contradictory character of the Oresund discourse is investigated and explained as a discursive Strategy to incorporate as many views and desires as possible..

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