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602 Uppsatser om Strategic fit - Sida 16 av 41
Klimatcertifiering av livsmedelsföretag : - En kvalitativ studie om vad som får företag att anta klimatmärkningen och vad det innebär
This essay is a study of the motives and driving forces affecting how a food producer looks at, and incorporates, an environmental-labeling and its impact on their organization and strategy. Driving forces and motivations is an important part of a business strategy and impacts its content and its expression. Sustainability can be part of the overall company strategy but could also define the entire company. This study has shown that the main motive for working with eco-labelling is a genuine interest in issues concerning sustainability. This creates an opportunity for the company to communicate their environmental policies to their customers. For a company that works proactive and innovative with sustainability and climate issues, the new climate framework does not mean any major organizational or strategic changes.When the framework is incorporated in the organization the farms need to be analyzed with a climate impact perspective. This essay shows that this process, together with tools developed to handle the framework, make change in the way dairy farmers think and how they relate to their daily work..
Ompositioneringens dolda hot : Riskerna med varumärkesompositioneringar
The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions:What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning?We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.
Den moderna kommunikationen : En rapport om instant messaging och hur det används av unga vuxna studenter.
This paper describes the development of a simulation model for the ambulance flow in the Västra Götalands-region of Sweden, and an analysis tool for the output of the simulation model. The aim of the simulation model was to be able to evaluate the outcome from changes in the ambulance operations, such as a reorganization of ambulances or an increase in intensity of the ambulance calls. This evaluation is meant to serve as decision support for the strategic planning of the ambulance operations. The analysis tool was developed to visualize the abundant geographical data produced by the simulation model in a meaningful way. The simulation model was validated against historical data which showed that the dispatch time for the highest prioritized ambulance calls corresponds well with historical data.
Avancerad scenarioanalys för ambulansplanering
This paper describes the development of a simulation model for the ambulance flow in the Västra Götalands-region of Sweden, and an analysis tool for the output of the simulation model. The aim of the simulation model was to be able to evaluate the outcome from changes in the ambulance operations, such as a reorganization of ambulances or an increase in intensity of the ambulance calls. This evaluation is meant to serve as decision support for the strategic planning of the ambulance operations. The analysis tool was developed to visualize the abundant geographical data produced by the simulation model in a meaningful way. The simulation model was validated against historical data which showed that the dispatch time for the highest prioritized ambulance calls corresponds well with historical data.
Nervsjukdomar - Nästa stora satsning : Kartläggning av forskningsanslag i Sverige inomnaturvetenskap, medicin och life science
The aim with this project was to investigate how research grants in Sweden are distributed inthe selected fields; natural science, medicine and life science. Our client Olink producesdetection kits for biomarkers and our goal with this study was to give an indication of apossible new market area for their products. Three foundations were included in the study;VINNOVA, Vetenskapsrådet (Swedish Research Council) and Stiftelsen för strategiskforskning (Swedish foundation for strategic research). Nearly a thousand research grantswere analysed which included a total of 4,92 billion Swedish kronor. Seven selecteduniversities were contacted; Chalmers tekniska högskola, Karolinska Institutet, Kungligatekniska högskolan, Linköpings universitet, Lunds universitetet, Sverigeslantbruksuniversitet, Uppsala universitet.
Sanning med modifikation : En kvalitativ studie om Polisens förtroendearbete på Facebook
The purpose of our study is to see how an organization, and also a administrative authority, communicates by using social media. The organization in this case is the Swedish Police, because of their paradoxical problem with confidentiality versus openness and transparency. The Police has over a hundred Facebook-accounts, where they try to have a open dialogue with their publics without breaking the law of secrecy. Our general purpose of the study is also to see what the pros and cons are of having a own media channel, instead of the traditional media and their often anticipation twists.The result of the study showed that the three different police precincts, which we investigated in our essay, are working in three different ways. The gap may affect their overall reputation and trust gained by their publics.
USA:s m?ngfacetterade strategi i Myanmar En komparativ analys av liberalism och realism i amerikansk utrikespolitik
This thesis examines the USA?s response to the military coup in Myanmar 2021 through a
comparative analysis of the two dominant international relations theories: realism and
liberalism. The study uses a qualitative text analysis of the US Burma act of 2021 to test the
explanatory power of the theories in the formulation of US policy. The results shows that
liberal theory has the greater explanatory power, as the US response was systematically
motivated by a normative desire to restore democracy in Myanmar. However, some realist
tendencies could be observed, especially through exception clauses preserving US national
security interest and the mention of China?s support for the military junta in Myanmar.
Metoder för långtidslagring
This study aims at examining the prospects for a policy transfer of a Swedish municipal environmental policy (that of Växjö) to the French urban commune Blois, for which an ambition of becoming a leading eco-city in France, was declared by the mayor in 2008.In the analysis, emphasis is laid on mechanisms to institutionalize the main environmental policy principles, such as political and institutional structures and processes. Other prospects for an institutionalization of a new environmental policy that are to be investigated are economic structures as well as visions of the different decision-makers concerned. Research methods used in the study are qualitative interviews, document studies and a questionnaire.The findings of the analysis show that today?s prospects for an environmental policy in Blois close to that of Växjö, are clearly limited. The limitations can partly be found in economic structures but these seem to be rather related to a lack of priority amongst actors.
Nedskrivningsprövning av goodwill : Tillvägagångssätt och problematik
Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.
Upplevelser kring strategiskt personalarbete och den upplevda kopplingen till arbetsgivarvarumärket
Syftet med denna kvalitativa studie är att bidra till en bättre förståelse för anställdas upplevelser av Strategic Human Resource Management, och organisationens arbetsgivarvarumärke. Studien genomförs på en organisation inom den offentliga sektorn. Metoden för datainsamling för denna studie är dokument samt semistrukturerade intervjuer med chefer och medarbetare. Resultatet visar på att medarbetarnas upplevelser gällande de strategiska aktiviteterna kopplade till HR är positiva samt att de bidrar till organisationens attraktionskraft som arbetsgivare. Teoretiska implikationer för denna studie är att den visar på anställdas upplevelser kring strategiska aktiviteter samt deras upplevelser kring kopplingarna mellan SHRM och organisationens attraktionskraft som arbetsgivare.
BorrIT: visualisering av borrhål med OpenGL
Detta projekt återspeglar åsikten att det finns stora vinster att göra när redan nu väl etablerad teknik vidareutvecklas, förfinas, och rationaliseras med hjälp av datorisering. Denna rapport summerar bakgrund, arbete och slutresultat för ett projekt där denna filosofi har legat till grund för att erbjuda ett företag strategiska marknadsfördelar inom en redan väl etablerat verksamhet ? Borrning av djupa hål i berggrunden. Projektet Borr IT tar verksamheten ett steg vidare genom att erbjuda visualisering av borrprojekt med hjälp av 3-dimensionell datorgrafik. This project reflects the opinion that there are large profits to be made when existing technology evolves, is refined and becomes rationalized by means of computerization.
Resiliensforskning, varumärke och identitet : Stockholm Resilience Centres nyhetsbrev i ett marknadskommunikationsperspektiv
Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.
LOCAL ADAPTATION IN EMERGING MARKETS ? in theory and reality : Study of the Swedish subsidiaries in China
Some MNEs encounter frustration or failures when they enter a new market. The main reason is due to a lack of adaptation. There is a lack of theoretical study about the local adaptation phenomenon of Swedish MNEs in China. Most studies are at the level of experience. Therefore, the purpose of this study is to find out the dimensions subject to local adaptation and their degree for the Swedish MNEs in China.
Varumärkets utveckling till strategisk resurs : varumärkesarbete i svenska statliga bolag
Today, Sweden has about forty companies owned by the government. These are active on markets with variable competition. Some have been given special areas of responsibility that in a practical notion make them monopolists. The period when most public companies where formed (and with that the following subjection to competition) during the nineties and early 2000's, forced the formerly protected businesses to act on the terms of the open market. Parallel to this development the brand has for the last twenty years evolved into something great strategic importance for the business, including the business-to-businesses (B2B).
Rosengårdsstråket : tankar om förankring och identitet
This thesis is studying Stråk* in an urban contexts. Thiswill be achieved through a study of Rosengårdsstråket inMalmö based on the question "What is a Stråk?".Malmö has experienced a major change in the last 15years. From being an industrial city with economic problems,Malmö is now part of the dynamic Öresund Region,and a knowledge city with great optimism. New parts ofthe city is about to grow up that reinforces the image ofMalmö's new identity.The next step in Malmö's development is to make thecity even denser and interconnect the inner city and thesuburbs to create a more sustainable city.