Statsrådsfilmer på Regeringskansliets webbplats
Hur kan de uppfattas?
ComprehensionGovernmentVideosStimulated RecallInternetAppearanceForms of PresentationUppfattningRegeringVideofilmStimulated RecallInternetFramträdandePresentationsformer
The intention of the essay was to see what Web users? comprehension might be when watching four videos that are published on the Swedish Government?s Web site. One video contains an interview with Lena Hallengren, Minister for Youth Affairs of the Swedish Government, and in the other three Ulrica Messing, Minister for Communications and Regional Affairs of the same government, gives speeches about the governmental issues she is responsible for. The comprehensions that were examined are those concerning the forms of presentation of the videos, the ministers? appearances, the videos abilities to create and maintain the Web site visitors? interest, and the visitors? behaviours and conducts while being in contact with the Web site. The examination was carried out with the Stimulated Recall method, where the respondents? memory of what they thought while they visited the Web site and watched the videos were collected, along with an interview where they interpreted what they had seen. The analysis of the data was based on the theories of Marshall McLuhan, Jay D. Bolter & Richard Grusin, and Jacob Nielsen, which contain ideas about how new media incorporate older media, and how Web users comprehend and behave in their contact with the Internet. The conclusion was that the respondents had low interest in Lena Hallengren?s video because it was too long and made them inactive. Ulrica Messing?s appearance in her videos made two of the respondents think that she was a poor performer, while the third respondent liked what she saw because she was interested in what Ulrica Messing said.