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10097 Uppsatser om Strategic Market Management - Sida 10 av 674
Commodity Risk Exposure in the Forestry and Paper Industry
We aim to investigate the risk exposure against commodity prices in the forestry and paper industry. The intension is also to study the affect that the changes in commodity prices has on a company?s market value..
Hopp på Täby Galopp : svensk hindersport ur ett strategiskt marknadsföringsperspektiv
Horseracing is frequently referred to as the engine behind all horse activity in Sweden and it can be divided in to two main branches: harness racing and thoroughbred racing (HNS, 2008). Jump racing is a part of the thoroughbred racing and the jump racing is characterised by jumps on the racing track. Jump racing has been a part of the Swedish horseracing for over hundred years, but it has in recent years suffered from low economic profitability and been threatened by discontinuance (ATG & SG, 2008). Svensk Galopp, who is governing the horseracing in Sweden, has decided to increase the importance of jump racing. A workgroup was created for this purpose, and as a result of their work a strategy for the jump racing is supposed to be delivered in April 2009 (pers.
Svenska nätverksagentens funktion vid inträde på den kinesiska marknaden
Syftet med denna uppsats är att underlätta för små och medelstora svenska företag som planerar en affärsetablering i Kina genom att ge ökad kunskap om vad en nätverksagent kan erbjuda samt vilka problem som är vanligt förekommande när företag vill etablera sig i Kina. Utöver detta syftar uppsatsen till att ge ett teoretiskt bidrag till nätverksagentens möjliga funktion vid foreign market entry Slutligen vill vi även bidra med eventuella rekommendationer till både företagen och nätverksagenterna om vad de kan behöva tänka på och förbättra för att lättare kunna uppnå sina mål..
Hur nöjd kan man vara? En kvalitativ undersökning av inställningarna till intern information av anställda på SDF Tynnered
Background and Problem discussion: Strategic evaluations are important as they providecrucial information regarding Swedish development assistance and recommendations on howto face problems and inadequacies found in the evaluations. Therefore, the follow up ofrecommendations is of great significance as well. Unfortunately, SIDA?s ManagementResponse system for follow-up of strategic evaluations has not been functioning in asatisfying way and needed actions have not been taken. Thus, Swedish developmentassistance has been criticised for the lack of implemented actions and the public has startedto question the work carried through by the organisations.
Faveo Project Management Tool : Framtagning av verktyg för projektstyrning
There are several Project Management Softwares onthe market today. These tools are powerful andextensive to the degree they become too timeconsumingand complex and therefore often defeatits original purpose. This is the case especiallywhen the project manager is inexperienced and/orthe scope of the project is moderate.The purpose of this thesis arose from this context,there seems to be a gap between a home-made MSExcel spread sheet and the advanced softwaresavailable. The thesis and the product has beendeveloped in alliance with Faveo ProjectManagement with the shared goal to create a toolwhich is easy to use but still covers the essentialareas of project management theory. The tool willbe used internally by Faveo-employees as well asexternally together with Faveo?s clients in aneducational purpose.
Relationsmarknadskommunikation : En undersökning som fokuserar på de lokala relationerna i en globaliserad värld
Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.
The Rationale Behind Capital Structure Decisions: Does Theory Explain Practice?
The purpose of this thesis is to through the analysis of interviews with finance professionals in listed companies answer the question on what lies behind capital structure decisions, and to see how well the prevailing theories fit the answers. This article is an explorative and descriptive hypothesis creating study. We have used a qualitative method to analyse practice through theory. We have conducted telephone interviews with CFO:s and financial executives in Swedish listed companies on how they reason when they make capital structure decisions. We have then thoroughly reviewed the theory and empirical tests of the theories.
Supportervåld och strategisk kommunikation : Hur arbetar fotbollsklubbar med strategisk kommunikation med avseende på supportervåld?
Aim: The overall aim of this survey was to show whether, and possibly how, Stockholm?s three biggest football clubs (in supporter counts) works strategically with their communication regarding to supporter violence. A further goal of this paper is to contribute with knowledge that could be used by football clubs in their efforts against supporter violence. From this purpose two questions were constructed: 1) Do football clubs work strategically with their communications with regard to supporter violence? In that case, how? 2) Can work with strategic communication in terms of supporter violence improve? In such cases, how?Material and Method: The method used in this studie is of a qualitative character.
Lojalitetskapande genom distribution : Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The conclusion of the essay is that it is possible for small actors on the Swedish clothing market to build loyal relationships with their customers.
Hedgefonder och aktiefonder - En studie av riskexponering och market-timing på den svenska marknaden
Syftet med denna uppsats är att undersöka huruvida hedge- och aktiefonders avkastning påverkas av samma riskfaktorer. Vidare syftar studien även till att undersöka om hedgefonders och aktiefonders riskexponering är konstant över tiden eller ej. Slutligen analyseras även hedgefonders förmåga att förutspå upp och nedgångar på marknaden och därmed generera överavkastning. Det angreppssätt som har använts i undersökningen är av det kvantitativa slaget, där regressionsanalyser har genomförts för att undersöka svenska hedge- och aktiefonders riskexponering samt svenska hedgefonders market-timing förmåga. Studien bygger på avkastningsinformation, under tidsperioden 2001-2004, för 20 hedgefonder och 20 aktiefonder.
Prisskillnader mellan svenskt och sydamerikanskt nötkött - Rosa eller Rosita på tallriken?
Syfte:Syftet med vår uppsats är att kartlägga nötköttsbranschen med avsikten att vidare utreda de bakomliggande faktorerna till varför det, i butiker, skiljer så mycket i pris mellan svenskproducerat och utländsk importerat nötkött. Metod:I vår uppsats har vi utgått ifrån en deduktiv ansats, med vissa induktiva inslag. Vi har använt oss av en kvalitativ metod, där vi har insamlat material främst via intervjuer. Teoretiskt perspektiv:Vi har använt oss av teorier i form av de fem konkurrenskrafterna och Strategic Cost Management. De fem konkurrenskrafterna möjliggör en kartläggning av nötköttsbranschen och genom Strategic Cost Management har vi analyserat värdekedjan, vilket köttet passerar igenom från producenten till butikerna.
Aktiv- och Indexförvaltning : - Kan svenska investerare få högre riskjusterad avkastning genom aktiv förvaltning?
Nearly 74 percent of the Swedish population invests in funds and the options are therefore various. The Swedish private investors can choose between active and passively managed funds. Fund managers, who seek to generate higher returns than the market, manage active managed funds. Unlike the active managed funds, passively managed funds do not require any active investment decisions.Fama?s (1970) efficient market theory reflects all available information in the stock price, therefore it is not possible to predict how the stock price changes.
Diagnostisering av projekt : En studie med utgångspunkt från SPA-ramverket
The work in project has been around since humans began to hunt in groups, building bridges or building of the Great Wall of China. In 1960- and 70´s, the word project got their value it has today. A project means a work done during a decided time, with decided economy and non-recurring nature (Jansson and Ljung 2004). The projects had a general analytical model. It was used for all projects the organization engaged.
Värderingsprocesser för bedöming av siginfikanta aspekter i företagsledning för hållbar utveckling
The use of environmental management systems, and objectives-led corporate management have become a widespread phenomenon today. Identification and assessment of an organisation?s significant (environmental) aspects is crucial within this work. Identification and especially assessment of significant aspects is often considered as a problematic step in many organisations. There are no generally accepted methods how to undertake this crucial step.
Realoptioners förklaringsvärde och praktiska tillämpbarhet: En tillämpning på den svenska onlinespelmarknaden
Real options analysis is a method for assigning value to flexibility in decisions, coming from uncertainty in future outcomes. This thesis ascertains to what degree this method is superior to traditional net present value analysis, with regards to ease of implementation in relation to the benefits from being able to measure the total value. Real options analysis is evaluated with a case study of the Swedish online gambling market, and conducted with the binomial framework of Copeland and Antikarov (2003). The authors find the sensible use of real options dependant on the specific situation to which it is applied, i.e. a certain degree of future uncertainty and managerial flexibility is necessary for justification of the increased workload.