The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB.

På några sekunder förändras livet när någon i ens närhet drabbas av hjärtinfarkt. Sjuksköterskor möter i sitt arbete närstående till drabbade. Studier visar att sjuksköterskor upplever svårigheter att möta närstående och det saknas kunskap om deras upplevelser, vilka behov de har och vilket bemötande de önskar få. Syftet är att beskriva närståendes upplevelser av att leva med en person som drabbats av hjärtinfarkt. Metoden är en litteraturstudie med kvalitativ ansats.

Interaction is an important part of children?s development. The school is a main arena in which children learn to interact, mainly through their playing. This study aims at investigating the role of interaction in a leisure school didactic setting. The aim of the study is to gain a better understanding for how the pupils develop though use of social interaction.

AbstractThis essay discusses the negotiation of the Comprehensive Test Ban Treaty (CTBT) and the process that led up to a signed agreement. The CTBT forbids all nuclear weapon test explosions and all other types of nuclear explosions. The purpose of the study was to distinguish the critical steps of the negotiations that resulted in the success of the CTBT. Based on these insights, my intention was to identify relevant events and actors in the process around the Fissile Material Cut-off Treaty (FMCT), which has been on the nuclear disarmament agenda for over a decade. Furthermore, my ambition was that the examination of the CTBT negotiation would give me some clarity in what the next step would be to get the FMCT back on track.

Det här arbetet har som syfte att genom en jämförelse av olika analysmetoder för clickstream-data kunna fungera som en vägledning när en metod ska implementeras. Metoden som använts vid jämförelsen är litteraturstudie i och med att de analyseringsmetoder som ska undersökas redan är framtagna och kunskap om dem fås genom att studera litteratur i vilka de förekommer. Ett antal kriterier används sedan vid själva jämförelsen, anledningen till detta är att metoderna ska jämföras utifrån en gemensam grund.De metoder som uppfyllde kraven för de olika kriterierna bäst var page events fact model och subsession fact model. Subsession fact model kan dock upplevas som det bästa valet i alla lägen men samtidigt är den kanske lite överdriven om clickstream-datan bara ska användas till att se hur besökarna använder varje individuell sida för att användas i designsupport syfte. Det går alltså att påvisa att syftet styr vilken metod som är mest lämpad..

This study investigates the evolution of depictions of Maoist China in Swedish history textbooks from 1970 to 2010. Through examining textbooks from this period, 20 years before the end of the cold war and 20 years after it, this study aims to investigate how quickly and how radically textbooks can change in their depictions of controversial and significant historical periods. Comparing descriptions of both people, tumultuous events, and general trends in China under Mao's rule, this study finds significant differences in how the textbooks describe Maoist China. While textbooks in the 1970s give a largely positive, sympathetic and hopeful view of China, during the 1990s and 2000s that perspective has been overtaken by an overwhelmingly critical view of Mao and his rule, focusing on his failures and dictatorial rule. The findings add to a somewhat divided field of research on the adaptability of textbooks, leaning toward the idea that textbooks can change rapidly during times of turmoil in a society..

Background:It is estimated that one in ten children witness domestic violence. It is of importance that children grow up in a safe environment. When they grow up with domestic violence they can lose very important skills which can be hard to gain back. Children respond to domestic violence in different ways depending on their age. Aim: The aim of this study was to enlighten children's experiences of domestic violence in their home.

The focus of this project has been on the drainage tank of the reheater on Ringhals 1. This tank has on two previous occasions received such a high water level that the system automatically emergency stopped. For this reason, events and various readings from these two occasions has been specifically studied and analyzed. In order to prove theories about what causes these problems a model of the system was created in the program Dymola. Using simulation results from the model, we have been able to demonstrate how the system's measured values should look likeunder normal conditions with respect to flows, pressures, temperatures, valve positions and water level in the drainage tank.

In a suburb of Stockholm, local polititians descide to close down an elemantary school. Because of its shortage of pupils, the polititians claim they can not guarantee the quality of the school and the public requreiments of equal education. The school-employed teachers and parents of the pupils are all unhapy with the descision, but first and foremost dissatisfaied with how the descision was communicated.Using qualitative methods; interviews and content analisys, this thesis aimes to determine how the involved parties, in regards to the termination of the school, view the concepts of freedom of choice, equal education and quality. Interviews have been made with decision-makers, employees of the school, the school leader, one civil servant and parents; all with the goal of understanding how the involved parties view the events leading to the termination of the school and what causes they see. Furthermore, the thesis analyses if and why the involved parties experience the decision as legitimate..

This essay examines how humor is used in the making of stereotypes in the Kronlöf sister?s video SÅ JÄVLA PK! In addition I give my analysis of how power and resistance is shown in the video. Through Michel Foucault?s conception power and resistance together with Judith Butler?s theories about performativity I?d like to show how the characters you can see in the video, in addition to the humor, also put themselves in a public context. I discuss my material in relation to a number of similar and current events that concern sexism and racism in Sweden.

There has always been global warming on earth and it is because of it that the earth is inhabitable. Without global warming the temperature on earth would be around -18 ° C instead of today's + 15 ° C. Global warming is generated by greenhouse gases like carbon dioxide and methane which trap long wave radiation in the earth's atmosphere. The problem today is that the global concentration of green house gases has significantly increased since the 1750's as a result of human activity. Today's values widely exceed the preindustrial values.

A controversial party?s entry into parliament - a review of Expressen?s depiction of the Sweden Democrats (Sverigedemokraterna)The purpose of this essay was to study how Expressen presents the Sweden Democrats, as well as reasoning about the effects this depiction could have on the citizens? opinion. Using a quantitative method I studied 122 articles, and through a qualitative method four of these could be further analyzed to reach a deeper result. The theoretical perspective that was applied in this study was primary agenda-setting and framing theory, to illuminate the power of media. The result showed that a prominent theme was to present Sweden Democrats as racists.

Hösten 2013 stormade det i Sverige ett flertal gånger. En av dem, stormen Ivar, fällde 4,3 miljoner skogskubikmeter privatägd skog med kärnområde i Medelpad och Jämtland. De senaste åren har varit stormtäta och en mängd erfarenheter finns från att hantera stormarnas konsekvenser. Dock saknas forskning om hur skogsägarna resonerar efter en storm och upp-lever de stormtjänster som erbjuds, vilket lade grunden för detta examensarbete. Syftet var därför att ta reda på och förklara hur skogsägarna upplevde stormen Ivar från stormtillfället till nästan ett år efter stormens framfart, vad som påverkar den upplevda tjänstekvaliteten och hur framtidens stormtjänst bör se ut.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Syftet med detta arbete är att undersöka hur en stad som anordnar OS hanterar stadsutveckling. På senare tid har den Internationella Olympiska Kommittén (IOC) haft en hållning där de uppmuntrar kandidatstäder att planera för det olympiska arv som spelen medför. Det finns historiska exempel som visar att OS tidigare medfört en rad ohållbara arv, däribland underutnyttjad infrastruktur som blivit en dyr börda för skattebetalare att underhålla.Detta arbete går in djupgående på Londons värdskap av OS år 2012. Vad som gör London extra intressant att undersöka är att staden nämligen var den första värdstad som kunde planera för den IOC:s vision om ?legacy? fullt ut.