?Det här är inte hat ? det här är humor!"
En visuell textanalys av makt och performativitet i systrarna Kronlöfs video SÅ JÄVLA PK!
This essay examines how humor is used in the making of stereotypes in the Kronlöf sister?s video SÅ JÄVLA PK! In addition I give my analysis of how power and resistance is shown in the video. Through Michel Foucault?s conception power and resistance together with Judith Butler?s theories about performativity I?d like to show how the characters you can see in the video, in addition to the humor, also put themselves in a public context. I discuss my material in relation to a number of similar and current events that concern sexism and racism in Sweden. I clarify in my essay how Bianca and Tiffany Kronlöf through their verbal expression use a man-dominated scene ? humor/comedy ? to spread their message on how to prevent racism and sexism. My conclusion is that the Kronlöf sisters through their video create performativity through the retelling of an event that has already taken place, as well as resist against the power that was taken away from Bianca Kronlöf. They regain their power through a performative action.