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4091 Uppsatser om Store communication - Sida 8 av 273
INTRANÄT : Ett medium för kommunikationsverktyg
This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.
Från april till april : En studie om rektorer och deras arbete med individuell lönesättning
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.
Marknadskommunikation : en studie hos Skara Näringslivsoffensiv
The purpose of this thesis is through a case study and a survey; to examine the most appropriate communication channels between a sender and a receiver. It also aims to make this relationship more effective.The following questions are to be answered:1. Which communication channels ought to be used to optimize the message from Skara Näringslivsoffensiv to its target group?2. Which communication channels is Skara Näringslivsoffensiv planning to use?3.
Estetiska lärprocesser, deras betydelse för inlärning och social förmåga : Ska Kulturskolan spela en roll i framtidens skola?
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.
Akilleshälen som glöms bort : En kvalitativ studie av kontorsmiljöns betydelse för internkommunikationen på en arbetsplats
Employers are becoming more and more aware of that the internal communication between employees is the reason why organizations are being held alive and also what impact the office environment has on employees work performances and their communication. The aim of our study was to gain an understanding of what significance an office's spatial design has for the communication between employees and managers in the workplace. We have through qualitative interviews with managers and employees from different business cases gotten a perception of their ways of communicating with each other. The results showed that employees and leaders thought that they shared the same picture of what their communication was like in reality, how they thought their ways of marking their territory in the office was understood and respected and what their opinions and expectations of how the communication between them and their leaders should be like. These results were then analyzed in consideration with relevant theory and previous research in the disciplines of office environment and communication studies.The main conclusions that have been drawn from the analysis are that the work environment's design can be both positive and negative at the same time and that what should be focused on is the leaders' communication. The leaders and their employees have to communicate more about their communication between them so thart misunderstandings can be avoided in the office environment - and therefore become more effective..
Butikskommunikationens viktiga roll
Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med.
Läraren och den matematiska kommunikationen : Hur lärare tolkar och arbetar med matematisk kommunikation i årskurs Fk-3
The Swedish curriculum points out mathematical communication as one of the importantabilities that students need to develop. Previous studies show that students have not been given the right conditions to develop this ability sufficiently. The purpose of this study is to investigate how some Swedish teachers interpret mathematical communication and how the work with this takes place in their classrooms.The investigation consists of qualitative interviews with six teachers in the grades of Fk-3. The interviews have been focused around the teacher's interpretation regarding mathematical communication, how this is reflected in their work in the classroom and also if they see any advantages or difficulties in working with mathematical communication with their pupils.The result of the study shows that the teachers are well aware of the importance of communication and they have a will and an intention to let the pupils communicate mathematically. Mathematical communication is emphasized mainly as important for the pupil's learning and understanding.
Produktplacering i tv : En studie om skillnaden mellan teori och praktik
Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work.
Shoppertainment : "Going shopping is the new going to church" - Mackereth S.
Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.
Asymmetri - ett förräderi?
This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..
?Ja, det är ju de det handlar om, det är ju kommunikation, annars kan man ju låta bli.? : -en studie om kulturhistoriska museers syn på kommunikation i utställningssituationer
Purpose/Aim: Exhibitions in cultural-historical museums have traditionally been object-centered and associated with one-way communication. The aim of this thesis is to gain knowledge about how exhibition producers ? and educationalists at swedish cultural-historical museums today relate to communication in exhibitions from a communication scientific perspective.Material/Method: The method of the thesis is interviews exhibition producers ? and educationalists at five swedish cultural-historical museums about how they work with communication issues in exhibitions. The empiricism gained from the interviews have been analyzed from a communication scientific angle, using two communication theories as idealtypes for communication processes; Shannon and Weaver´s model and Stuart Hall´s encoding/decoding-theory.Main results: Communication in exhibitions have developed, much due to the use of more channels for communicating with the visitors and the acknowledgement of the visitor as an active subject in interpreting the exhibitions and their message.Despite this development, communication in exhibitions still have features of a one-way communication. The main feature is the lack of possibilities for visitors to communicate their interpretations and point of views of the exhibition back to the exhibition producers.
Matematik kommunikation utifrån lärarnas uppfattningar : En kvalitativ studie som bygger på sex matematiklärares uppfattningar av kommunikations betydelse för elevernas lärande i matematikämnet
The purpose of this thesis was to examine teachers? perception of communication in the Mathematics lesson. I wanted to find out how teachers look at communication as a didactic manner and how they view their role in encouraging communication and discussion during the Mathematics lesson and what communication can contribute to students? learning in Mathematics, according to their beliefs. I have chosen a qualitative approach; I have interviewed six Mathematics teachers working in three different schools.
Brytningstid i Internkommunikationen? : vilken roll har Intranät och e-post i organisationers kommunikation?
Having a functioning internal communication is necessary for the survival and existence of every company. Traditional communication channels are for example meetings, noteboards and personnel newspapers. During the last ten years we have witnessed an explosion of new channels, who are based on information technology. IT is a natural part in new IT-companies, like Framfab and Icon Medialab, but what role does IT have in a large, manufacturing company with a long history? The purpose with this thesis is to investigate how IT has influenced the internal communication in a company.
Babels torn återuppstår : Den interna kommunikationens påverkan i agila projektteam.
Internal communication is an important factor in organisations today. For many system development teams it?s critical that the communication works well. Without communication, success would be impossible. This study aims to highlight the effect communication has on the members of agile project teams.
Att kommunicera en innovation : Hur kunskap om självbetjäningen spreds inom ICA 1945-1960
The communication of self-service within the ICA-sphere, 1945-1960, points tothe central role of communication in technological change. The study coversthe communication from ICAAB, ICA-Förbundet, AB Köpmannatjänst, threepurchasing centres (Hakon, Essve and Eol) and their respective councils oftrustees. The councils communicated their reservations early on, while theother actors spread knowledge (both economic and practical) of the innovation tothe retailers, and some also to the consumers. The communication of thepurchasing centres and Köpmannatjänst gave greater opportunity for learning,due to higher levels of interaction..