Back and forth is a study on wayshowing at events focusing on the Siesta festivalin Hässleholm. For several years the interest in festivals has increased, whichhas contribute to expansion among festivals. The Siesta festival in Hässleholm istoday one of the major festivals in Sweden, attracting 10 000 visitors each year.The festival?s strong expansion has contributed to disorientation in the festivalarea, because it has never been constant from year to year. A side effect of this isthat the orientation is a constant problem.Therefore this study aims to investigate how a clearer route guidance systems onthe Siesta Festival can be designed based on existing designprinciples onguidance and orientation and how the information can be accessable towheelchair users and those with some kind of colourblindness?Surveys among festival visitors and interviews with the festival organizers for thefestival showed which navigation strategies that are most used on festivals.

This bachelors thesis examines how av new musicfestival in Umea is communicated on thefestivals website and how the communication is beeing percepted by people who have boughttickets to the festival and people who have chosen not to. The material is based on qualitativeinterviews with theese people and a discourse analysis of the website. The methods beeingused in this thesis are discourse analysis and qualitative interviews. The interviews focuses ontwo groups, people who have bought tickets to the festival and the ones who has not. Theresults of the analysis shows that the website uxufestival.se communicates the vision of aunique festival who brings people together.

Syftet med denna uppsats är att undersöka två samtida svenska filmfestivaler, Göteborg International Film Festival och Malmö Arab Film Festival, utifrån två teoretiska perspektiv på filmfestivalen med den mer övergripande målsättningen att bidra till ett spirande och stadigt växande forskningsfält kring filmfestivalen i den nationella kontexten. De aktuella festivalerna inringar i förhållandevis god mån den svenska filmfestivalflorans allsidighet; en omfångsrik historisk publik festival respektive en smalare tematisk nykomling.                      De teoretiska perspektiven innefattar festivalen betraktad som en del av ett internationellt nätverk utifrån Thomas Elsaessers och Marijke de Valcks definition, samt som en kulturell yttring av föreställda gemenskaper. Med utgångspunkt i dessa teoretiska positioner kommer festivalerna granskas med fokus på dess uppkomst, visioner och agenda, filmprogram, publik, ekonomisk beskaffenhet och liknande kontextualiserade förhållanden.                      För Göteborg International Film Festival utgör spridningen av filmkultur, de huvudsakliga fundamenten i dess målsättningar och agenda, i synnerhet med fokus på nordisk film, medan tematiken, den arabiska kulturen, utgör det bärande för Malmö Arab Film Festival. Göteborg International Film Festival uppvisar i samstämmighet med de nätverksteoretiska perspektiven på festivalen en mångfacetterad beskaffenhet av filmceremoni, marknadsplats, internationell plattform och tävlingsmästerskap, i kontrast till Malmö Arab Film Festival där festivalens textur är mer komplex än föreliggande bestämningar. Båda festivalerna har uppstått i den post-industriella staden och dess återskapande som centrum för kreativitet, kultur och kunskap.                      Malmö Arab Film Festival adresserar en uppenbar arabisk (föreställd) gemenskap i sitt tematiska fokus.

In this paper my aim is to understand the trance movement from within as a collective phenomenon. I went to Turkey with my boyfriend David on a trance gathering, a festival called A Total Solar Eclipse Festival. There I did participant observations and interviews.Can Collins theory about interaction ritual be useful to raise the understanding? And is it fruitful to apply the term collective identity?The collective identity is build up by the festival as interaction ritual. It generates solidarity, emotional energy and a sense of belonging.In this paper I discuss different categories and symbols that the collective identity contains of.

SummaryAt the summer festivals and it?s campsites there are each year thousands of tents left behind. Last year, at the Peace and Love festival in Borlänge, 220 tons of garbage was left behind at the festival area, much of which is tents. 69% of festival goers have at some point left behind a tent on a festival campsite. Many of these tents is purchased very cheaply, for a single festival.

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..

I denna uppsats underso?ks habitus pa?verkan pa? vilken slags festival ma?nniskor va?ljer att beso?ka och varfo?r. Med dagens stora utbud av festivaler och det nya festivallandskapet som har va?xt fram de senaste a?ren finns det na?got fo?r alla som a?r intresserade. Syftet a?r att med hja?lp av kvalitativa intervjuer fo?rso?ka definiera vad det a?r som go?r en festival intressant fo?r vissa och helt ointressant fo?r andra och hur detta kan kopplas samman med Bourdieus teori om habitus.

I denna uppsats undersöker jag hur det är att arbeta som hbt-aktivist i Litauen, och redogör för hur man som aktivist förbereder sig inför landets första Prideparad: Baltic Pride. Uppsatsens syfte är att ur ett queerteoretiskt perspektiv undersöka hur litauiska hbt-aktivister arbetar för att synliggöras som grupp.Jag undersöker på vilka sätt litauiska hbt-aktivister förhåller sig till, och verkar inom, heteronormativa praktiker i sitt dagliga arbete och i förberedelserna av Baltic Pride. Mitt material består av sex semi-strukturerade intervjuer med litauiska hbt-aktivister.Resultatet visar att det litauiska samhällets i mångt och mycket negativa inställning till hbt-personer påverkar hur aktivisterna väljer att presentera sig själva som grupp. I presentationen av sig själva vill aktivisterna bryta ner stereotypa bilder av homosexualitet genom att iscensätta ett genusbeteende som associeras till normalitet. Inom ramen för Baltic Pride innebär detta en slags Anti-Pride, där iscensättningen av hbt-identiteten som en del av normen uppfattas som en effektivare strategi för att utmana heteronormen snarare än att använda lekar med könsroller, stereotyper eller parodier av normativa genusbeteenden..

Syftet med studien var att få mer kunskap om vilka motiv människor har till att ständigt återkomma till Sweden Rock Festival och vilka upplevelser under festivalen som attraherar dem. Frågeställningarna var: Varför väljer man att återkomma år efter år till samma festival, och vilka upplevelser under festivalen är attraherande?Till grund för empirin, ligger en kvalitativ studie med intervjuer av sju ständigt återkommande besökare till Sweden Rock Festival. Analysen grundar sig på socialpsykologiska teorier om mänskliga möten av Goffman och psykologiska teorier om motiv. Dessa är bl a; Cromptons teorier om push och pull faktorer och Manells och Isa-Aholas escapeseeking modell.Resultatet visar att informanterna väljer att återkomma för att uppleva sådant de saknar i sina liv till vardags.

The aim of this Masters thesis is to examine how Jane Austens Pride and Prejudice, first published in 1813, was established in different literary orbits after the transformation to the television medium in 1995. I also want to find out what this adaptation meant for the popularity of Jane Austen, the circulation of her works and the rebirth of her authorship. It has furthermore been of interest to discuss the reasons why Jane Austen and her works became so popular. Questions posed in the study are: What has the 1995 production of Pride and Prejudice meant for the spreading of Jane Austens literary work and for the rebirth of her authorship? How has Pride and Prejudice moved between the literary orbits after it became a television-serial in 1995? Why did the circulation get the character it got in the 1990s? In order to find feasible answers to these questions I have used Hans Hertels model of the five literary orbits as theoretical starting point.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

This thesis aim to shed a light on how to communicate the individual and subjective feeling of safety in the arena of public events such as music- and cultural festivals with the safety-project on Peace & Love festival in Borlänge, Sweden as a practical example. Earlier research has mainly been focusing on the objective side of safety on these kind of events. Peace & Love decided to put a larger focus on the safety for the festival in 2012, and Trygghetsprojektet was started. By looking at how the project is formed this study wants to show how organisations can communicate a feeling of being safe to the audience to enable them to fully enjoy an event.The main questions asked in this study is: How can a feeling of being safe be communicated to a large number of people by focused acts of communication at a festival? How does the head of safety and the safety coordinator work with communicating a feeling of being safe to the audience? How does these communication acts relate to earlier research on mass communication? The results shows that communication within the organisation and with its partners is of great importance for the outcomes of the project and that communication of the feeling of being safe is much greater then the hands-on communication of words.

Denna uppsats har som mål att undersöka begreppet kvalitetsfilm och dess användning med utgångspunkt i marknadsföringskanalerna public relations, marketing management och filmfestivaler i Sverige. Uppsatsen definierar marknadsföring och beskriver hur den kan praktiseras i filmindustrin. Begreppsanalysen av kvalitetsfilm refererar till Pierre Bourdieus sociologiska texter och har en kort historisk genomgång av hur begreppet kvalitetsfilm myntades i Sverige. Sedan följer en genomgång av kvalitetsfilm i förhållande till europeisk konstfilm samt hur begreppet influerat den svenska filmbranschen idag. Uppsatsen innehåller analyser utifrån tre kvalitativa intervjuer med anställda som i någon form arbetar med kvalitetsfilm, samt litteratur kring marknadsföring av film och kvalitetsbedömning..