UxU
En kvalitativ analys av uppfattningar om, och kommunikationen kring, en musikfestival i Umeå
CommunicationPerceptionIdentityMusicfestivalUxU-festivalKommunikationFestivalUxU-festivalUppfattningarIdentitet
This bachelors thesis examines how av new musicfestival in Umea is communicated on thefestivals website and how the communication is beeing percepted by people who have boughttickets to the festival and people who have chosen not to. The material is based on qualitativeinterviews with theese people and a discourse analysis of the website. The methods beeingused in this thesis are discourse analysis and qualitative interviews. The interviews focuses ontwo groups, people who have bought tickets to the festival and the ones who has not. Theresults of the analysis shows that the website uxufestival.se communicates the vision of aunique festival who brings people together. The people who have bought tickets and thepeople who haven't identify themselves with the targeted group. There's difference in the waythat the two groups have percepted the communication, the ones that have bought ticketsexperience that the communication has been informative while the ones who haven't boughttickets feel that they haven't got a lot of information. The results of the analysis shows that thepeople who have bought tickets feel that they have the power to influence the festival in a waythat they feel is refreshing. Both the people who have bought tickets and the ones who haven'tidentify themselves with the people who visit this kind of musicfestivals.