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En studie om vägvisning på evenemang med fokus på Siestafestivalen.


Back and forth is a study on wayshowing at events focusing on the Siesta festivalin Hässleholm. For several years the interest in festivals has increased, whichhas contribute to expansion among festivals. The Siesta festival in Hässleholm istoday one of the major festivals in Sweden, attracting 10 000 visitors each year.The festival?s strong expansion has contributed to disorientation in the festivalarea, because it has never been constant from year to year. A side effect of this isthat the orientation is a constant problem.Therefore this study aims to investigate how a clearer route guidance systems onthe Siesta Festival can be designed based on existing designprinciples onguidance and orientation and how the information can be accessable towheelchair users and those with some kind of colourblindness?Surveys among festival visitors and interviews with the festival organizers for thefestival showed which navigation strategies that are most used on festivals. Thestudies also showed that respondents perceived that festival information may beunclear or inadequate. Interviews with the Siesta festival organizers showed howthe festival worked with availability, it also emerged that the Siesta festival mustadapt to local area and therefore can not hold a constant festival area.Based on theories of wayfinding systems, cognitive frames of reference fororientation and based on studies of this report a sign system was designed todirect festival visitors at the Siesta Festival. The sign system is based on adirectional sign, where the sign in it´s form shows direction, and at a higherheight in the context the information gets visible and legible through twolanguages.The conclusions of this report is that further studies and evaluations is needed tobe done to examine how this propose work in kontext and towards thetarget group. Although materials and construction should be reviewed andstudied furthermore.

Författare

Ida Lundin

Lärosäte och institution

Mälardalens högskola/Akademin för innovation, design och teknik

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