The value of a company's employees is considered to be higher and more important for a business success than ever. Losing employees is not only a loss of valuable knowledge, it also implies a significant cost related to the recruitment of new employees. To attract potential personnel, it is important for the companies to understand how to communicate with talents. Choosing a communication medium for a job advertisement is not easy when new options constantly arise. Despite the development of new communication mediums and channels, such as social mediums, the traditional communication medias still remain available.

The aim of this Master?s thesis is to examine how librarians talk about users in social media. Using a method of discourse analysis based on Ernesto Laclau?s and Chantal Mouffe?s theoretical concepts it seeks to answer the following questions: How do librarians describe and comment on users in social media? In which contexts do librarians talk about users in social media? Which ideas of the relationship between the librarians and the users do the user discourses present?The study focuses on a Facebook page called ?Arga Bibliotekstanten? (The Angry Library Lady) and all its posts and comments during the period of January to June 2013. This is an ?open? page available for anyone to follow; at the time of the study it had approximately 1800 ?followers? and 4000 ?friends?, both librarians and users.The results show that librarians talk about the users in a variety of ways, but mainly concerning money, behavior and task.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

Syftet var att via kvalitativa intervjuer med enhetschefer undersöka hur missbruks- och beroendevården kan utvecklas genom statlig styrning. Detta gjordes med utgångspunkt i missbruksutredningen, vilken har kommit med förslag för fortsatt styrning av missbruksvården. Intervjuerna var semi-strukturerade. Resultatet av studien tolkades utifrån Lundquist (1998) styrningsbegrepp för offentliga verksamheter. Förväntan på missbruksutredningen har varit stor och resultatet i studien visar på en stor otydlighet när det gäller hur missbruks- och beroendevården på bästa sätt ska styras.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

The essay, which is solely theoretical to its form, presents a critical view upon the unproblematized usage of the concept of ethnicity in the Swedish mass media discourse. Theories of critical discourse analysis and post colonial nature is applied to and used to analyze what ethnicity really means. The essay also provides an insight in the functions and power of mass media in Sweden today to understand why ethnicity is so widely used, and what consequences it may bring upon the systematically excluded "other" and the society as a whole..

En studie av vilka kroppsideal som råder i svenska modebloggar..

Our society has become increasingly digitized, and all around us information flows constantly. Knowledge about valuing different sources of information, and not least the information itself, are becoming increasingly important. Media and information have come to play a big role in our society, and knowledge of media and information literacy becomes important to learn in school. High school students are at the beginning of their adult lives as educated citizens.In this study, we measured high school students experience of media and information literacy, during their three years in high school. Students answered a questionnaire, with questions based upon theoretical concepts in media and information literacy.

The purpose of this Master`s thesis is to examine if the pur-chase of media in public libraries reflects the library's role in society. Two questions have been posed: ? What view of public library's role in society is reflected in the purchase of media? ? What principles guide the selection of media in public li-braries in Sweden? In order to investigate these questions, we used a question-naire that we sent out to a sample of 120 public libraries in Sweden. The analysis is based on a theory of three ap-proaches to the role of the library developed by Douglas Raber. The three approaches are the conservative approach, the populist approach and the social approach.

In December 2004 an earthquake coursed waves that hit Thailand. Over 5000 people died, and Sweden was the tourist country that has been effected the worst. The catastrophe precipitated Sweden in crises and the demand became high for Swedish government to act. Swedes followed the development via media, why media became the crucial element for how the public perceived politicians? acting.

There are no guidelines regarding how companies should design status updates on Facebook which attain good readability and engage the readers. Half the Swedish population are Facebook-users, but companies have yet to publish comprehensible messages on Facebook which effectively include the recipients. Inclusion is not just a matter of accessibility, but also of readability.Therefore, I studied how status updates should be designed on Facebook in order to increase the readability and to engage the readers. My target group is 22-32 year olds, since the company I worked with wanted to target this group. I conducted my research through literature studies, interviews with the client, analysis of past status updates, questioned an expert in social media, and organized a group interview with the target group.My research shows that status updates should contain information that is topical, informative and relevant to the target group.

The media industry, and especially the news, in Sweden is living in a dark world that seems to get even darker by the minute. According to Nordicom (2013) the number of readers in the ages 15-24 has dropped by 24 percentage points between 2007 and 2012. This is a big problem for the news industry, but also for democracy that require citizens that are well-read and know what is going on in society. Enda and Mitchel (2013) found that 65% of people in the USA have stopped reading a certain news source since it no longer fits their needs. Maybe with a better understanding for young adults needs this trend can change.This qualitative study was conducted using interviews with eight respondents to find out why young adults who study at a university consume news.

The aim of this study is to examine which communication channels and communication strategies Umea? municipality could use for information concerning outdoor recreation. To achieve this aim the following theories and views have been applied: social communication, communication strategies, two-way symmetrical communication, social media and uses and gratifications. The study was conducted through four focus group interviews and one informant interview. The focus groups consisted of four groups of outdoor enthusiasts in Umea? municipality: outdoor interested students, organized outdoor enthusiasts, active families and active seniors.

BAKGRUND: Då media under de senaste årtiondena vuxit sig till att bli en kraft nog att räkna med i samhället och även i skolan tyckte vi att det var intressant område att grunda vår undersökning på. I bakgrunden tar vi upp tidigare forskning som pekar på vikten av att dagens skola kopplas till den vardag samt det samhälle eleverna lever i. Här tas även upp hur barns inlärningsprocesser beskrivs utifrån Konnektivismen samt det sociokulturella perspektivet.SYFTE: Vårt syfte är att undersöka hur långt integreringen av mediala verktyg kommit iklasslärares verksamhet.METOD: Kvantitativa enkäter avsedda för klasslärare.RESULTAT: Övergripande kunde vi utifrån undersökningen avläsa att de allra flestalärare anser att integreringen av media i den traditionella undervisningen kan förbättra kvaliteten på och fördjupa kunskaperna hos eleverna samt skapa en god lärandemiljö. Majoriteten av lärarna visade sig ha en positiv inställningar gentemot mediala verktyg både i undervisningensamt i sitt eget arbete. Dock visade det sig att de förutsättningar som krävs för attkunna integrera mediala verktyg i skolan på ett tillfredsställande sätt ofta saknas..

I dagens överfyllda media flöde anser vi att det är svårt för organisationer att nå ut och behållakonsument relationer på grund av den stora konkurrensen. Många strategier bygger idag på attbygga unika konsumentrelationer eftersom detta är svårt för konkurrenter att efterlikna. Detsaknas kunskap i hur organisationer på bästa att kan utforma sina marknadsföringsutskick föratt uppmärksammas och att skapa konkurrensfördelar inom social media. Syftet med dennastudie var att ta få ökad kunskap om hur organisationer bättre kan skapa konsumentrelationeroch konsumentinteraktioner i sociala medier. Denna kunskap tog vi fram genom att utföra sexseparata semistrukturerade djup-intervjuer med social media användare som hölls på CampusVarberg.