Vad är svaret på tidningsdöden?
En kvalitativ studie om unga universitetsstudenters nyhetskonsumtion
Uses & gratificationsTheory of the nicheNews consumptionYoung adultsUniversity studentsQualitativeUniversitetsstudenterUnga vuxnaNyhetskonsumtionTidningsdödenKvalitativ
The media industry, and especially the news, in Sweden is living in a dark world that seems to get even darker by the minute. According to Nordicom (2013) the number of readers in the ages 15-24 has dropped by 24 percentage points between 2007 and 2012. This is a big problem for the news industry, but also for democracy that require citizens that are well-read and know what is going on in society. Enda and Mitchel (2013) found that 65% of people in the USA have stopped reading a certain news source since it no longer fits their needs. Maybe with a better understanding for young adults needs this trend can change.This qualitative study was conducted using interviews with eight respondents to find out why young adults who study at a university consume news. The main research questions were 1) how does interests affect news consumption, 2) how does social relationships affect news consumption and 3) what affects the choice of news media.Interests seem to affect news consumption when it comes to what kind of news you take part of, but it doesn't affect how much you consume. Social relationships also appears to affect news consumption and in different ways depending on what social context these young adults are in. What seems to affect the choice of news media the most is the possibility to be able to choose what kind of news you want to take part of along with a good outline of what's going on in the world.