The use of computer games has grown exponentially in the past few years and StarCraft II is one of the most popular e-sports today, played by millions of people worldwide. This study investigates the game?s effect on skills, as perceived by the players of StarCraft II.The study was conducted by using an empirical survey and interviews. The skills being investigated were both physical and mental in their nature. The conclusion was that the majority of players perceived that their skills regarding reaction speed, multitasking, APM, analysis and strategy were increased the most, while there was a smaller change in social skills and language skills.

Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

During recent years, the trend of Swedish students? negative performance and results in mathematics has been discussed. It is agreed that a change in teaching methods is necessary in order to solve this issue. Thus we found it interesting to take a closer look at an alternative way of teaching. The purpose of this study was to find out what teachers and students associate concrete mathematics with and make a comparison between them.

Uppsatsen nedan är baserad på en kvantitativ och en kvalitativ undersökning med syfte att kartläggaolika sporters, med fokus på hästsport, representation och framställning under en fyraveckorsperiod2012 i två av Sveriges största dagstidningar. Vi ansåg det viktigt att genomföra den här undersökningenför att se om fördomarna kring bristen på representation av hästsport i media har någongrund, samt om mediestormen kring Rolf-Göran Bengtssons Jerringpris gav någon efterverkan förhästsportens representation.Först genomfördes den kvantitativa studien där över 1 100 artiklar analyserades. Den kvalitativastudien följde där fyra reportage valdes ut för vidare analys. Reportagen behandlade de tre mestomskrivna sporterna samt hästsport. Reportagen analyserades och jämfördes i hopp om att finnamönster med likheter eller skillnader.

Syftet med föreliggande uppsats var undersöka sambanden mellan motivationsklimat, målinriktning och självkänsla inom CrossFit jämfört med konditionsbaserad gruppträning. Vidare undersöktes om Modellen för sambandet mellan motivationsklimat, individuella skillnader, och känsla och motivation kunde appliceras inom CrossFit. I studien deltog sammanlagt 95 deltagare, både CrossFitutövare (N=45) och deltagare inom konditionsbaserad gruppträning (N=50) från sydvästra Sverige. I studien användes Perceived Motivational Climate in Sports Questionnaire-2 (PMCSQ-2), Achievement Goals Questionnaire for Sports (AGQ-S) samt Physical Self Perception Profile-R (PSPP-R). Resultatet visade en signifikant skillnad i uppgiftsorienterat klimat och självkänsla mellan CrossFitutövare och deltagare i konditionsbaserad gruppträning.

Sport is the biggest movement in Sweden and among youth is seen as the most important and one of the most prestigious leisure-time activities. Riksidrottsförbundet (RF) is the main organization of the Swedish sport movement. It receives funding from the government in order to represent and develop the Swedish sports clubs. The government?s choice to support sport within RF happens at the expense of other sports, for example skateboarding.

This is an interview based qualitative case study on two Women's Migrant Associations in Malmoe, which I interpret as being part of a women's movement, with characteristics of a new social movement. The aim of this study is to get a deeper understanding on how the collective identity is being constructed, in this women's movement where the membership is not based on an exclusive ethnic identity.I make a two dimensional analysis that departs from a social constructivist underpinning, including the theories Transversial Politics, Postcolonial feminism and New Social Movement Theory.First I analyze the construction of collective identity from the external social and cultural context, and get confirmed that the collective identity of the movement is based on a common experience of social exclusion and a plurality of actions that aims to fight the structural injustices based on gender and ethnic discrimination. Secondly I analyze how the collective identity is being constructed and maintained from the interactions between the members of the movement, from an understanding of Transversial Politics. My findings show that the members of the movement interact in a participatory democratic way which generally corresponds to Transversial Politics. According to Transversial Politics this can lead to a construction of an empowered inclusive collective identity for the members and as my empirical study confirms it also means possibilities for deconstruction of boundaries between social groups..

The purpose of this thesis is to evaluate the extent of the civil rights political participation on a municipality level. The starting-point is the participatory democratic theory. I have chosen to make a case study of the extent of participation among KPR ? the board of the pensioners in the municipality of Skara. KPR is represented by fourteen members from the seven existing associations for pensioners.

The aim of this study is to investigate leadership in sports organizations and business organizations. The study focused on common and important leadership components and the most important leadership processes in both business context and sports context. The study also investigated common and important leadership components, leadership challenges and which degree leaders used the transformative leadership. The study focuses on leadership components most importantly from the leaders view, including both sport managers and business leaders. The investigation was based on eight interviews, which are analyzed with content analysis.

Projektets syft e har varit att ta fram ett par nya så kallade OTGskidglasögonför Scott Sports. OTG innebär speciellt anpassadeskidglasögon för glasögonanvändare. Konceptet ämnar också att geScott konceptuella lösningar för framtida produkter.Scotts produktportfolio sträcker sig över kategorierna cykel,motorcykel, vintersport och löpning med mottot ?innovation,technology and design?.Projektet har bestått av en analysfas, en kreativ fas och enpresentationsfas.Analysfasen har till stora delar bestått av användarstudier.Referensskidglasögon har testats, testmodeller byggts och testats,enkäter utförts och i den kreativa fasen har designförslag skissatsfram. Resultaten har analyserats och lett fram till en slutresultat.Slutdesignen är genom sin ram och totalvolym anpassad för OTGanvändare.Flera konceptuella funktioner och lösningar har tagitsfram: 1) Vidareutveckling av Scotts patenterade ?Scott fi t-system?.2) Ett nytt strapsystem som ger användaren möjlighet att göra sinaskidglasögon personliga samt passar åkare som har ?strappen?under hjälmen.

The purpose of this study is to investigate how the Swedish newspaper Sportbladet watches over the Olympic games in Sotji, 2014. This study aims to find out why certain topics is more popular writing about and why others are not. The study also analyses the news distribution in terms of gender and nationalism.To find answers to this questions, a quantitative content analyses was used.  The results is based on 220 texts collected from eleven days news reporting in Sportbladet. Ice hockey and cross-country skiing was, without a doubt, the most popular sports according to news, interest and reporting. These two sports occupied a great deal of space in the newspaper and also had most articles.Furthermore, this study shows the domination of men amongst news pages according to both space and frequency in Sportbladet during the Olympic games in Sotji. In spite of that fact, women was assigned more space in the news paper throughout the Olympic games compared to the daily reporting.

This project investigates how team sports can be used to include young women in public space aswell as how through the addition of a sporting facility adjacent to three schools can be used as a stepping stone for the young people of Dharavi to have a chance at a brighter future..

Talented and committed employees are important resources for a company?s competitiveness. With the escalating competition for competent employees, a strong employer brand has come to play an increasingly important role as a means of attracting employees with a desirable profile. In this study, brand theory is applied to the results of a quantitative study of students? evaluation of an attractive employer, in order to identify the factors which explain why certain employers are perceived as more attractive than others.

Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..

In 2022, Russia completed its full-scale invasion of Ukraine. The EU responded with powerful restrictive measures against Russia to demonstrate its unified support for Ukraine, indicating that the perception of Russia as an external threat to the EU, particularly in Central and Eastern Europe (CEE), has become increasingly evident following the invasion. Drawing on theory and previous research suggesting that external threats strengthen group identities, I argue that Russia is perceived as an external threat to EU identity in CEE after Russia's invasion of Ukraine. Stephan and Stephan's integrated threat theory considers an external threat as either realistic, posing a threat to the ingroup's existence, or symbolic, posing a threat to the ingroup's worldview. The purpose of this study is to examine the relationship between EU identity and the perception of Russia as a group threat to the EU among individuals in CEE based on the nature of the group threat: realistic and symbolic.