Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made..

This study is based on interviews with four managers in public elderly care and four managers in private elderly care. The aim of this paper is to examine how these managers are experiencing their leadership in relation to conflict management, and if the managers leadership differs depending on private or public elderly care. Leadership and conflict management are theories that have been used in order to analyze the empirical findings. Previous research that has been used in the study concerns ?leadership/leadership styles?, ?conflict management?, ?to be active in the private/public elderly care?.

The aim of this study is to investigate leadership in sports organizations and business organizations. The study focused on common and important leadership components and the most important leadership processes in both business context and sports context. The study also investigated common and important leadership components, leadership challenges and which degree leaders used the transformative leadership. The study focuses on leadership components most importantly from the leaders view, including both Sport managers and business leaders. The investigation was based on eight interviews, which are analyzed with content analysis.

The purpose of this study is to investigate how the Swedish newspaper Sportbladet watches over the Olympic games in Sotji, 2014. This study aims to find out why certain topics is more popular writing about and why others are not. The study also analyses the news distribution in terms of gender and nationalism.To find answers to this questions, a quantitative content analyses was used.  The results is based on 220 texts collected from eleven days news reporting in Sportbladet. Ice hockey and cross-country skiing was, without a doubt, the most popular sports according to news, interest and reporting. These two sports occupied a great deal of space in the newspaper and also had most articles.Furthermore, this study shows the domination of men amongst news pages according to both space and frequency in Sportbladet during the Olympic games in Sotji. In spite of that fact, women was assigned more space in the news paper throughout the Olympic games compared to the daily reporting.

Many research reports mention the fact that a huge number of all system development projects never reach a successful ending; with other words never fulfil formulated goals. By identifying and forming success factors (and in some aspect risk factors) that the project manager in practice can use, this study may be seen as a step in the direction towards minimising the high number of failed system development projects. The purpose of this research report is to investigate how a system development project, where the development process is based on a specific development or process model (in this case the Waterfall model), can and should be driven. I aim to clarify what is demanded of a project leader for the specific development process and give an account for which eventual leadership qualities that can be well suited for given situation in relation to the need for technical competence. Among other things the project manager should inspire confidence, drive, be a decision maker, engage and own some form of basic knowledge in the field of system development.

Floorball is currently the second largest sport in Sweden, yet there is a low ethnic diversity. This study aims to describe, explain and understand how the leaders in Swedish floorball perceive the work with ethnic diversity from the Swedish Floorball Federation and within the associations they seem. The questions of the study are: How do leaders perceive that the Swedish Floorball Federation works to promote ethical diversity in the within the federation? How do the leaders describe their own efforts to promote ethnic diversity within their team / association? How do the leaders perceive their role in increasing ethnic diversity? How do the leaders perceive the sport as an integration arena? The study was based on a qualitative method with semi-structured interviews. The respondents were eight leaders from four different associations, two leaders from each association.

Detta projekt är resultatet av ett examensarbete från en Civilingenjör i Teknisk Design med inriktningen Produktutveckling vid Luleå Tekniska Universitet. Projektet har utförts i samarbete med Nordic Sport AB och handlar om att utveckla nya vagnar för kastgrenarna inom friidrotten; spjut, kula, diskus och slägga.De tänkta kundernas behov av funktion och estetiska krav undersöktes genom informationsinsamlig i form av marknadsundersökningar, konkurrentanalyser, enkäter och intervjuer med företaget. Med hjälp av den insamlade informationen sammanställdes en kravspecifikation som stöd under projektets gång.Genom ett systematiskt arbete med problemlösningsmetoder som bland annat brainstorming och en workshop så togs en stor mängd dellösningar fram som kunde uppfylla de krav och önskemål som ställdes på de nya vagnarna. Utifrån dessa dellösningar konstruerades en helhetslösning utifrån viktningar som sedan låg till grund för konceptgenereringen.Designen på vagnarna togs fram genom diskussioner med Nordic Sport och en 3D-modell skapades, denna modell utvecklades sedan vidare i samspråk med Nordic Sport för att få fram ett slutgiltigt koncept.Resultatet blev en materialvagn, uppbyggt i ett modulsystem, som med små förändringar passar till alla fyra materialen som ska transporteras. Färgen och formen följer Nordic Sports nuvarande sortiment och deras varumärke nordicsport.com.Då vagnen har ett mycket modernare utseende och stora förbättringar kring användbarhet och ergonomi jämte konkurrenterna så kan Nordic Sport behålla sitt anseende som leverantör av kvalitetsprodukter och ta ännu fler marknadsandelar..

När man som TV-tittare ser på sportprogram, kan man lätt förledas att tro att ?alla människor? tycker sport är viktigt, men så är det naturligtvis inte. Man kan dock anta att framställningar av medierad TV-sporten som fenomen, finns i de flesta människors föreställningsvärld. Utgångspunkten för den här uppsatsen är att placera in TV-sport i ett större sammanhang, där TV-sport kan ingå som en del av det som människor tar del av och som i viss mån inverkar på hur individer formar och skapar sin identitet. Den här uppsatsen handlar om hur kön (re-) presenteras genom TV-sport och hur detta kan ingå i vad som konstruerar en könsidentitet för en yngre generation av den kvinnliga TV-publiken.

This study is based on interviews with four managers in public elderly care and four managers in private elderly care. The aim of this paper is to examine how these managers are experiencing their leadership in relation to conflict management, and if the managers leadership differs depending on private or public elderly care. Leadership and conflict management are theories that have been used in order to analyze the empirical findings. Previous research that has been used in the study concerns ?leadership/leadership styles?, ?conflict management?, ?to be active in the private/public elderly care?.

Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

In the society there is different kind of people that belongs to different groups. The different groups that people belong to are depending on where you live, grow up, ethnic group, level of education and which economic standard you have. The subject of our composition is about children and teenager growth environment and about what society they belong to and how it affects their possibility to exercise. Our composition is built from the question: Are there any differences connected to exercise in an association compared to spontaneous exercise based on economic standard and what district of the city you live? To be able to find an answer to our question we have chosen to concentrate on three districts in the city of Helsingborg.

Den här uppsatsen belyser hur Aftonbladet, Dagens Nyheter, Expressen och Svenska Dagbladet omskriver fotbollsrelaterat våld i Sverige. I uppsatsen koncentrerar jag mig på kravallerna i matchen mellan Hammarby och Djurgården, som spelades på Söderstadion, den 28 augusti 2006. Syftet med den valda avgränsningen är att utföra en mer fördjupad studie om pressens bemötande av fotbollsrelaterat våld. Den här matchen symboliserar på ett effektfullt sätt de våldsamheter som med jämna mellanrum förekommer i samband med möten mellan rivaliserade lag. Efterspelet till den här matchen har dessutom varit mer omskrivet än någon annan match på svensk mark.

Many research reports mention the fact that a huge number of all system development projects never reach a successful ending; with other words never fulfil formulated goals. By identifying and forming success factors (and in some aspect risk factors) that the project manager in practice can use, this study may be seen as a step in the direction towards minimising the high number of failed system development projects. The purpose of this research report is to investigate how a system development project, where the development process is based on a specific development or process model (in this case the Waterfall model), can and should be driven. I aim to clarify what is demanded of a project leader for the specific development process and give an account for which eventual leadership qualities that can be well suited for given situation in relation to the need for technical competence. Among other things the project manager should inspire confidence, drive, be a decision maker, engage and own some form of basic knowledge in the field of system development.

Fo?ra?ndrade konsumtionsmo?nster som ga?r fo?retagen fo?rbi kan i la?ngden visa sig o?desdigert och det a?r da?rfo?r viktigt att identifiera dessa fo?ra?ndringar och analysera vad de inneba?r fo?r de inblandade. I dataspelsbranschen har ett nytt konsumtionsmo?nster va?xt fram da?r ma?nniskor i allt sto?rre utstra?ckning intar en a?ska?darroll ista?llet fo?r att sja?lva delta i spelandet. Elektronisk sport eller e-sport som det har kommit att kallas lockar miljontals tittare va?rlden o?ver och har bo?rjat fa? en betydande roll inom dataspelsbranschen.

Internal communication is very important for the success of an organization. The county council Landstinget i Värmland is a large organization with many managers on different positions. Every one of these managers gets an email every week, with the message that a new manager letter, called Chef, is published on the intranet. With my paper I am examining what the managers think of this letter, how they use it and if managers on different positions differ from each other in opinions about and use of the letter. I want to find out if there is a need of Chef as a part of the internal communication of Landstinget i Värmland.To answer these questions, I have chosen a quantitative method in the form of a questionnaire which is send to all the receivers of the manager letter.