Varumärken
en studie om idrottsföreningar under starka klubbvarumärken
BrandingSport marketingStrong brandsBrandingSportsMarketingStrong brandsVarumärkenIdrottMarknadsföringStarka klubbvarumärken
Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made.