The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and challenge, present knowledge of information structures. Consequently, we also aimed to use this new knowledge of attribute attitudes in connection to assortment variety theory, as attributes constitute important motives to how consumers perceive variety. A theoretical framework was constructed to suit our purpose and function as an analytical tool, consisting of Culture perspectives, Information structures (product attributes), and Assortment variety. In this thesis we focused on attitudes and consumer perspectives and excluded actual behaviour and the retailing perspective.

The aim of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication, mediatization, framing and new public management has been used. The study was conducted through interviews with two different organizations, Lerstenen who is based in Umeå, and Övikshem who is based in Örnsköldsvik. The analysis and results showed that the key difference between the firms was the spontaneity that influenced the private one, in contrast to the public firm that relied on solid structures to manage their communication. The results also showed that differences in basis conditions both allowed and hindered the possibilities with the communicative efforts that the two firms could do..

En venport är en dosa som opereras in under huden för att kunna användas vid framförallt kemoterapi, transfusioner, parenteral nutrition, blodprovstagning och smärtbehandling. Syftet med denna studie var att undersöka patienters upplevelser av att ha fått en venport inlagd på venportmottagningen. I syftet ingick även att ta reda på om det fanns någon skillnad mellan mäns och kvinnors upplevelser vad gäller smärta, oro och information i samband med ingreppet samt om det fanns något samband mellan information och smärta vid ingreppet. Patienterna intervjuades utifrån en enkät. Antalet patienter som ingick i studien var 20 kvinnor och 21 män.

The aim of the study was to distinguish if there was a difference between how work is perceived and how unemployed are viewed by people in collectivistic and individualistic cultures. A phenomenological approach was used in order to capture the participants life-worlds and their meaning constitution of a phenomenon, in this case the meaning of work and how unemployed are viewed. Subjects from different parts of the world, belonging to either a collectivistic or individualistic culture, participated in this study. Data was collected by self-reports which were analyzed by the method of MCA (Meaning Constitution Analysis) and the software Minerva. The results indicated that there were differences in how individuals from collectivistic cultures compared to individuals from individualistic cultures reflected about the meaning of work.

 ABSTRACTThis master thesis defines a new concept ? Math Videos on the Net. The term refers to short,educational videos of mathematics that are freely available on the internet. The videos aredesigned to offer a complement to other course material for a specific element of a specific mathcourse and are directed to the target group of students studying the latter. Within this work, MathVideos on the Net have been created for the Swedish upper secondary school courses Matematik1b and 1c.The study aims to describe, analyze and interpret whether, and if so, how Math Videos on theNet can help support the work of teachers and students? development of knowledge in the firstmathematics course of the Swedish upper secondary school.

The aim of this study has been to, through a couple of chosen theories, examine in what way Japan as a nation can be said to have dealt with its dark past - concerning their crimes of war just before and during World War II. To do so, I have placed two chosen war crimes, namely the Nanjing Massacre and the matter of the Comfort Women, in the context of remembrance and commemorating of war, through different kinds of aspects. Those aspects are: the textbook conflict, official apologies, ruthless/unnecessary comments, and visits and commemorations at the Yasukuni shrine.I have found during this study that the nation of Japan has not been able to generate a broadly accepted dominant cultural memory of the war. Henceforth a couple of rival cultural memories are competing and becoming an issue of national division rather than national unity. I have come to the knowledge that there are both domestic and international political factors at play, resulting in this division..

This thesis investigates the former apple orchard ?pplehagen with a focus on its origin, history, and remaining fruit trees. Historical aerial photographs, historical maps, an interview with a former owner, together with a field investigation has served as the methods of this survey. The investigation shows that ?pplehagen probably was established between 1882 and the 1930?s as a rational orchard in the spirit of the time aiming to produce fruit both for household and for sale.

The purpose of this study is to examine how educationalists work with bilingual children's language by looking at how and what approaches are used to encourage language development. I have chosen to compare two educational philosophies: Montessori and Outdoor Education, to see how big the differences / similarities are in working methods. The background to this study is that preschools uses various approaches and have different methods to stimulate the children. This means that the conditions for children's language development might look different depending on the preschool they go to. The information used has been gathered through interviews, where I have taken note of educationalists thoughts on their working methods, and through professional literature dealing with this topic.

I vårt samhälle skiljer sig uppväxtvillkoren för barn och ungdomar mycket åt. Socioekonomiska förutsättningar påverkar barns liv och deras idrottsvanor. Syftet med vår studie är att belysa på vilket sätt elever från två olika klasser och områden med olika social status, har för förhållningssätt till idrotten på fritiden kopplat till skolämnet Idrott och hälsa. Undersökningen genomfördes som två olika fallstudier. Vi valde att undersöka en skola i varje område.

AbstractThe aim with the study was to describe and to compare nurse students' views about importantcaring behaviors in order to give good caring. An empirical comparative study wasimplemented on a college in the middle of Sweden. Nurse students in the beginning and at theend of their education sorted and prioritized 50 caring behaviors (CARE-Q). The result showedthat the students' description of important caring behaviors has many similarities. However, theresult also showed that there were significant differences between the student-groups where thestudents at the beginning of their education rated several caring behavior as significant moreimportant than the students in the end of their education.

The purpose of this master thesis is to examine how librarians/cultural workers act in projects in order to stimulate and promote reading among children and youth in sparsely populated regions in the county of Jämtland during a period of three years, and if/how these projects differ. The examination is based upon the progress of these projects in four of eight communities. Four librarians and two cultural workers have been interviewed in order to get their view of the proceedings of the projects. The results indicate that the four communities all made up plans for three years but in different ways. They mainly collaborated with the school but also with the board of children's health and the preparatory school.

Title: Investor or Maecenas? ? A study on the usage of venture capital within the Swedish film industry.Author: Tobias MagnussonSupervisors: Ahmad Ahmadi, Clas GunnarssonPurpose: The purpose with this thesis is to complement the research on procurement of capital within the Swedish film industry.Methodology: The primarily research method that have been used to gather material is qualitative interviews, that has been performed with four individuals that are active in the Swedish film industry.Theory: In order to create an adequate theoretical base, theories regarding investments and cultural entrepreneurship are presented.Empirics: In this chapter the results of the interviews are presented, sorted in several subcategories. The material is thereafter analyzed and discussed in the following chapter, with the theoretical base in mind.Conclusion: The usage of venture capital within the Swedish film industry is relatively low today. Non-monetary values are the primary reason to invest in the Swedish film industry today. A significant risk diversification, together with knowledge dispersion needs to be made in order to make the Swedish film industry more attractive to investors.

The aim of the study is to examine how different factors,such as views on how knowledge is produced and howlearning takes place, effect the way an academic librarymanages space. This is done by looking into how a specificlibrary, namely Library & Learning Resources (LLR) at theUniversity of Borås, by re-planning the building?s structure,design and functions, can support the students? differentstudying habits. The analysis is performed by using a theoreticalperspective built by a model first created by thearchitect Daniel Koch. The model is designed to look uponhow space produces meaning and knowledge.

Purpose: The aim of this paper is to investigate whether there are differences between big cities and small cities in adventure tourism. The cities that are studied are Stockholm and Visby.Methodology: The study is based on a qualitative method. We have done interviews and observation. We also used books and internet when collecting information.        Conclusions: The study has shown that differences exist between large and small cities. People seek out the opposite, whether you're from a big city or small town.

Aim: The aim of this study was to describe how immigrants have experienced nurse's attitude and how they would like nurse´s to care for them in the Swedish health care. Method: The authors have conducted an interview study with qualitative approach. The sampling method used was a convenience sample. The informants were recruited at a school after the authors received the principal's approval. Eight semi-structured interviews were performed with an interview guide for support.