Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

The following essay is a study of the theatre-play Min Arm, a translation and performance by Per Lasson for Fria Teatern in Stockholm 2009-2010. Actor, director and playwright Tim Crouch wrote the original script My Arm in English in 2003.With basis in intermedial theory, as defined by Jörgen Bruhn, as well as Hans-Thies Lehmann?s theory on post-dramatic theatre this study investigates the meaning-building processes in Min Arm as a theatrical performance. Concepts of the difference between stage play and performance text are borrowed from and inspired mainly by Eli Rozik?s Generating Theatre Meaning.

Background: The environment and the design of auditing regulation can vary significantly between countries, which can affect the form, content and quality of the audit report. The purpose of the International Standards on Auditing, ISA, is to facilitate the work for auditors on an international basis. Sweden today follows the RS 600 which is based on ISA 600, which contains standards for when an auditor use work performed by other auditor. In October 2007, came a revised and redrafted version of ISA 600 that will be enforced in Sweden in the audit of the financial year beginning on 1 January 2011. To what degree the new requirements will affect the group audit is clearly dependent on how the reporting, evaluation and instructions between the group auditor and other auditor has been carried out previously.Aim: The aim with this paper is to explain the reporting between the group auditor and other auditor in an international corporate group.

Denna uppsats undersöker varför vissa blogginlägg får många kommentarer jämfört med mindre kommenterade blogginlägg. Utgångspunkten är att undersöka en dagboksblogg skriven av en tonårig kvinna, då det finns förhållandevis lite forskning inom detta specifika område. Materialet som ligger till grund för undersökningen är en blogg som heter Kenza och de tre mest respektive minst kommenterade inläggen från denna blogg under perioder från 1 januari till 28 februari 2009.William Labovs teori om narrativer och Wolfgang Isers reception theory utgör uppsatsens teorier. Metoderna som används är läsbarhetsindex, nominalkvot, narrativ analys och interpersonell analys.Resultaten som framkommit ur analyserna visar att i jämförelse mellan de minst och de mest kommenterade blogginläggen har de mest kommenterade få långa ord och en utpräglad verbal stil. Blogginlägg med en tydlig narrativ struktur och ett direkt tilltal fick också fler kommentarer. .

The subject of this bachelor-level thesis in archaeology in the transition from archaic sapiens to anatomically modern humans, and what might have caused this transition. A part of the study aims to prove or disprove whether an increased consumption of shellfish might have caused this development. Another part of the essay deals with the connection of said evolution and the suggested emergence of cultural and ritual practices in South Africa circa 100 000 BP and an evaluation of the arguments concerning the aquatic ape hypothesis, and their usefulness for the subject.The result of investigation of the theory about the increased consumption of marine resources as a probable cause of the last biological step of creating our species points to the conclusion that it is a probable explanation. There is even some evidence that there could be a connection between consumption of marine resources and the "Out of Africa 2"-theory. It is harder to find a proven connection between the suggested emergence of cultural and ritual practices, even some evidence seems to strengthen the idea.

Syftet med uppsatsen är att belysa och analysera hur nyanlända ungdomar beskriver sina upplevelser av att börja om i en ny skola, i ett nytt land. Uppsatsen handlar om att förklara och belysa flyktingungdomars upplevelser av att börja om i ny skola och lära sig ett nytt språk och skaffa nya vänner och vad denna utmaning innebär. Med uppsatsen vill jag belysa språket och skolans betydelse för nyanlända elevers delaktighet. Min studie är baserad på kvalitativa metoder och jag har genomfört kvalitativa intervjuer med sex deltagare som har erfarenheter av att vara en nyanländ elev. Analysen av studien gjordes med IPA (Interpretative phenomenological analysis).

The aim with this thesis was to acquire an understanding for how individuals handle the feeling of shame in connection with cultural consumption. In order to capture the feeling of shame we developed an interview method called the Backstabber interview technique. We found that the Backstabber interview technique successfully triggered feelings of shame in connection to cultural consumption, which made it possible for us to study the handling of shame. We found that our respondents tended to use different forms of accounts in order to handle the feeling of shame. We categorized them into five accounts with relating sub-accounts.

AbstractTitle: Interactivity and participation - a qualitative study about the making of machinima withWorld of Warcraft (Interaktivitet och och deltagande ? en kvalitativ studie kring skapandet avmachinima med World of Warcraft)Number of pages: 68 total, 50 without appendixAuthor: Peter BrandbergTutor: Else NygrenPeriod: Autumn 2006Course: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, semiotics and discourse analysis.Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points.

Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their client works in a way that they have similar marketing goals, despite all the factors that may distract this communication.The object of this essay is to study communication between advertising agencies and their clients, especially when it comes to setting up goals and that way highlight the problems that may occur and to make both the advertising agencies and their clients understand the importance of successful communication.We have done our research by interviewing representatives from advertising agencies and clients to advertising agencies. The interviews have given us some understanding on the subject which we have based our theories on, so we have used an inductive and hermeneutic approach to the subject.By modifying the theories we chose from the beginning and adapting them to the results of our research we have tried to show the advertising agencies and their clients the importance of effective and reliable communication between them. We also want to highlight the problems that may occur in the communication and give advice that hopefully can be used to improve the communication.The communication seems to work well and so does, according to our interviewees the co-operation overall.

Drawing from the theoretical foundations of the ?critical theory? of the Frankfurt School and the media ethnographic ?cultural studies? approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic ?cultural studies? field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the ?completed? convergence between screen culture and popular music as the current defining state of commodity culture.

The aim of this thesis is to examine representations of masculinity in the activities of a local professional wrestling promotion. After briefly outlining what professional wrestling is, the study draws on a body on feminist and intersectional theory which critiques the notion of gender as a binary and essential category. The material comprises 10 recorded shows and oth- er material published on Sthlm Wrestling?s website between 2010 and 2013, and is analyzed using a qualitative methodology derived from cultural studies. The thesis argues that there are many different types of masculinities in the narrative, which are constructed in relation to different power hierarchies such as ethnicity, class, sex and sexuality.

In recent decades, the concept of corporate culture has emerged as an increasingly important factor in the business world, as evidenced by a rise in research and efforts to direct it in various ways. The pandemic has led to significant changes in work processes and office environments as operations shifted to remote work. The purpose of this report is to investigate the impact of remote work on corporate culture and its potential advantages and disadvantages. Additionally, the report aims to analyze how corporate culture currently looks, considering the potential presence and adaptation to hybrid work. Based on a multi-case study, it includes interviews with ten individuals from five different organizations.

In subsequent to Post-colonialism the African nations have dilated into different political directions. While some nations have established well-functioning democracies, others are still under authoritarian regimes. The aim of this thesis is to examine if civil society has an impact on democratic development in West Africa. Therefore the theoretical starting point is Putnam?s theory of social capital, but this study will also examine other possible causal explanations for democratic transition.This study will be based on a comparative analysis of Ghana and Guinea.

Många barn har svårt att tillägna sig ett korrekt uttal och de kan uppvisa olika typer av uttalssvårigheter. Termen verbal dyspraxi används då uttalssvårigheterna är neurologiskt orsakade och den motoriska planeringen och/eller programmeringen av talets rörelsesekvenser är nedsatt. I tidigare forskning har behandlingsmetoden Dynamic Temporal and Tactile Cueing (DTTC) lett till förbättring av uttalet hos barn i 5-8 års ålder med verbal dyspraxi på stimuli (ord/meningar) som de har tränat på. Huvudsyftet i följande studie var att undersöka huruvida behandlingen har effekt på uttalet hos äldre barn med komplexa uttalssvårigheter inklusive verbal dyspraxi då behandlingen genomförs 20- 30 minuter, 3 dagar i veckan i 4 veckor. Åtta skolbarn (8-13 år) med nämnda svårigheter samt eventuell komorbiditet ingick i studien.

The expectation gap is the definition of the differences between what the interests expects from the auditor and what the auditor delivers. A number of studies have been done regarding the expectation gap and generally they point at the existence of an expectation gap.In our paper we want to discover and see how strategies are used in the process to reduce the expectation gap from three levels. The levels we treat are auditors, audit bureaus and the profession. We have chosen to examine the strategies used by the three levels to reduce the expectation gap to following interest groups, owners, management/board of directors, and creditors.The purpose with our paper is to create understanding about how auditors, audit bureaus and the profession use strategies in the process to reduce the expectation gap.With existing theories as ground we have construed and developed our own theory about which thinkable strategies the three levels can use.We have interviewed auditors, representatives from bureaus and a spokesman for the profession. In the examination we have used telephone interviews with questions based on our operationalization.