Authors: Stina Johansson, Anna Lennartsson, Caroline WennerstenTutors: Peter Caesar Title: Communication without boundaries? ? a study about the problems of Gothenburg culture festival communications to multicultural areas.Keywords: communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival  Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to gain competitive advantage. Gothenburg Culturefestival has a large number of visitors and since last year they have noticed that there are not as many visitors from some multicultual areas in Gothenburg. This makes it interesting to see what kind of problems that exists in the current communication. Problem statement: What noise is there in communicating to a multicultural target group and how does they affect the goals and the result with the communication?Purpose: The purpose of this paper is based on the communicationmodel and from there describe the communication between companies and multicultural areas, and from this identify problems with such communication.Method: 118 respondents were selected through a convenience sample and then  asked questions through structured interviews based on a questionnaire.

Abstract The purpose of this study is to identify how Swedish clothing companies strategically communicate CSR ? the issue being that CSR communication is frequently scrutinized and criticized. This is examined using semi-structured interviews with six company representatives. The result is presented thematically, dealing with (1) conditions for CSR and CSR communication, (2) how to manage the issue with criticism and (3) which communication strategies companies use. Following conclusions are drawn: the companies can be divided into Mirvis and Googins phases integrated or engaged/innovative, with conditions characterizing these phases.

The aim of my study is to investigate how last year students in upper secondary schoolunderstand certain mathematical concepts, in particular the unit circle and its trigonometry.I have used intentional analysis to interpret student?s actions when they solve certain tasks onthe basis of a cognitive, situated and cultural context.Interviews with four university teachers in mathematics about the unit circle, trigonometry,and mathematical understanding, serve both as background for the study and as basis for adiscussion, where I relate students understanding to what the teachers want new students toknow about these concepts when they begin university studies in mathematics.The students were arranged in three groups with three students in each group. Each group waspresented with two tasks, one in which they were asked to calculate the cosine values for onepointed, one blunt and one straight angle, each located in a separate triangle. They were alsoasked to decide whether the points (0,71; 0,71) and d (1 2 , 3 2 ) are located on the unit circleor not.My conclusion is that students mainly have an operational conception of the unit circle andtrigonometry. The lack of structural conceptions result in difficulties in seeing connectionsbetween the concepts in unfamiliar situations.

The aim of my study is to investigate how last year students in upper secondary schoolunderstand certain mathematical concepts, in particular the unit circle and its trigonometry.I have used intentional analysis to interpret student?s actions when they solve certain tasks onthe basis of a cognitive, situated and cultural context.Interviews with four university teachers in mathematics about the unit circle, trigonometry,and mathematical understanding, serve both as background for the study and as basis for adiscussion, where I relate students understanding to what the teachers want new students toknow about these concepts when they begin university studies in mathematics.The students were arranged in three groups with three students in each group. Each group waspresented with two tasks, one in which they were asked to calculate the cosine values for onepointed, one blunt and one straight angle, each located in a separate triangle. They were alsoasked to decide whether the points (0,71; 0,71) and d (1 2 , 3 2 ) are located on the unit circleor not.My conclusion is that students mainly have an operational conception of the unit circle andtrigonometry. The lack of structural conceptions result in difficulties in seeing connectionsbetween the concepts in unfamiliar situations.

The aim of my study is to investigate how last year students in upper secondary schoolunderstand certain mathematical concepts, in particular the unit circle and its trigonometry.I have used intentional analysis to interpret student?s actions when they solve certain tasks onthe basis of a cognitive, situated and cultural context.Interviews with four university teachers in mathematics about the unit circle, trigonometry,and mathematical understanding, serve both as background for the study and as basis for adiscussion, where I relate students understanding to what the teachers want new students toknow about these concepts when they begin university studies in mathematics.The students were arranged in three groups with three students in each group. Each group waspresented with two tasks, one in which they were asked to calculate the cosine values for onepointed, one blunt and one straight angle, each located in a separate triangle. They were alsoasked to decide whether the points (0,71; 0,71) and d (1 2 , 3 2 ) are located on the unit circleor not.My conclusion is that students mainly have an operational conception of the unit circle andtrigonometry. The lack of structural conceptions result in difficulties in seeing connectionsbetween the concepts in unfamiliar situations.

Dementia may cause impairment of linguistic abilities, affecting both production and comprehension, which in turn affects communication (Mahendra & Hopper, 2012: Perkins, Whithworth & Lesser, 1998). The aim of the present study was to investigate and describe the communication strategies in everyday conversations between people with dementia and their interlocutors, and to describe the identified interaction phenomena based on a participatory perspective.The study was conducted at a home for people with dementia. Three people with known dementia and two health professionals participated in the study. Everyday interactions were filmed, and then transcribed and analyzed according conversation analytic principles. The transcribed data was also analyzed with ideas from positioning theory.The present study highlights the presence of trouble sources in communication between the person with dementia and carers and how these are handled by the participants in terms of strategies, competence and positioning.

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.

The purpose of the study is to examine the multilingual student?s use of IT in school.The study also highlights the teacher?s view of development and how they use IT in their own teaching.A qualitative approach study was conducted to acquire a deeper understanding of students' language learning by using IT. In the study, it was assumed socio-cultural perspective in which learning takes place through interaction with others.The result shows that multilingual students have difficulty understanding information available on the internet and they are either waiting to meet a teacher to get a clearer picture of what to do or doing tasks even though in some cases misunderstand the task. Language teachers also confirm student?s impression and at the same time express the concern that students are reading less.This study shows that there may be correlation between students' learning motivation and an understanding of instructions online.

The aim of this thesis is to create an understanding about how and to what extent a Swedish expatriate manager needs to adapt his/her leadership in accordance with the culture of the host country. Thus shall different managers? perceptions of experienced management overseas be studied. To accomplish our aim, three different problems have been designed. These are as follows: In what way does the manager?s earlier experiences and knowledge about expatriation affect her or his leadership in a new cross-cultural context? How does the culture of the host country affect the expatriate manager?s leadership? How does the expatriate manager handle contradictory demands: that is differences in expectations from subordinates and the higher management? We have chosen to use an abductive approach in order to do a qualitative study and we have therefore conducted eight case studies to create a foundation for distinguishing patterns.The case studies are based on eight Swedish managers with experience from expatriation. The theoretical framework is structured upon three main themes including; knowledge and skills a global leader needs to possess, the relation between the leader and subordinates, and contradictory demands.

The rise of the Swedish Democrats, as a political party in Sweden, has been surroundedby controversy both within and outside of the media. As such a polarizingtopic, the party has been the focus of negative and positive attention. On onehand it has been considered a racist and xenophobic party due to its policies onimmigrants. On the other, it has also been seen as a solution to what has been consideredby some to be a constant problem in Sweden, for those same policies.These policies are motivated by what the party perceives as a threat to Swedishsociety. That is to say, immigrants are a threat to Sweden because of thechanges they impose on the Swedish identity.

Aim of this work was to determine teachers' ideas about how to encourage lifelong learning in primary school in year 3, so that students can continue learning throughout life. To get answers to my purpose, I used the following questions: What are the teachers' perceptions of the concept of lifelong learning? What are the main aspects teachers emerged as important in education, to encourage students to lifelong learning? Is there potential barriers to teachers for the promotion by the term of lifelong learning?The method used, is qualitative interviews and as a starting point I used the hermeneutic approach. Theoretical part included Ziehes modernity theory of learning and Vygotsky socio-cultural perspective.The results revealed that lifelong learning is interpreted on the basis of active teachers in many varied ways. Teachers' perceptions of the concept of lifelong learning have been very varied.

The purpose of this study is to gain increased understanding of managers´ attitudes and knowledge about its role in the internal organizational communication. We want to understand how managers define dialogue and further understand the role that dialogue plays for managers. We want to see whether the different managers highlight some common foundations or differences in the dialogue. With the help of the following two questions we wish to understand managers´ relationship to the dialogue within the internal organizational communication: -What meaning does the dialogue have for managers in the private sector?-What role does the dialogue play in the internal organizational communication according to these managers? We use qualitative interviews as the data collection method of our material. Using material from the interviews and mainly in accordance with William Isaacs? theory of dialogue, wecan answer our questions. The result shows that managers' views on the dialogue in many cases are similar to Isaacs? vision but differs in part. The managers believe that employees are there to contribute to the company.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

The project objective was to make parts of our cultural heritage available as a resource for learning, by developing the pedagogical activities on a medieval castle, that today functions as a museum. I also wanted to explore the role of a designer in a process that aims to develop the interaction between schools and cultural institutions.By a selection of objects and locations in the castle, illustrations with accompanying texts were made, which through the children?s imaginative ability may bring them to a historical scenario. This resulted in a working material that supports the children?s activities and reflections during their visit to the castle.