Internet Àr en del av vardagslivet och har fÄtt ett stort inflytande pÄ hur mÀnniskor idag lever sina liv. E-handeln Àr en del av helheten som bidragit till förÀndringar i konsumenternas beteende; hur de handlar och söker information. Företagen utformar sin strategi utefter detta för att kunna hantera olika moment i köpprocessen. Resultatet av ovan nÀmnda förÀndringar Àr tillkomsten av nya tjÀnster samt förÀndringar i anvÀndningen av sociala medier och andra marknadsföringskanaler, bÄde frÄn kunders- och företags perspektiv.Sociala medier anvÀnds idag i stor utstrÀckning och företag försöker marknadsföra sig genom dessa kanaler för att nÄ sina befintliga och potentiella kunder. Den typen av marknadsföring uppskattas inte alltid av alla kunder och stÀller dÄ krav pÄ företagen att de anvÀnder sig av de sociala medierna pÄ ett gynnande vis för alla parter.

The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

The subject of this essay is the target audience consisting of males in the ages of 25-40 living inStockholm with academic background. The main subject is to describe the target audience in awider perspective and to look at their social media habits and see if there are any differencesbetween the younger and older half of the target audience and to compare the results with theoryabout generation x and y. The split of the target group is made in the middle of the target age rangeso the two subgroups consists of informants in the age of 25-32 and 33-40. The study will beconducted through semistructured qualitative interviews. The aim of the study is to see if there areany differences in social media habits and some basic values between the two subgroups..

Svensk e-handel har de senaste Ären vuxit kraftigt, vilket har lett till att andelen e-handels-företag har ökat i Sverige de senaste Ären. Konsumenten har idag större valmöjlighet vid val av företag. Företagen erbjuder bra fraktvillkor, tryggare betalningsformer och mer anvÀndarvÀnliga hemsidor. Detta har gjort att förvÀntningarna hos kunden har stigit. NÄr inte företaget upp till kundens förvÀntningar och krav kan det resultera i negativa kommentarer.

The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

I denna uppsats undersökte vi fenomenet personligt varumÀrkesbyggande, vilket kan definieras som en persons namn och de vÀrderingar som kopplas till det. Syftet med uppsatsen var att utifrÄn befintlig teori samt intervjuer med yrkesverksamma inom omrÄdet, undersöka om det gÄr att bygga personliga varumÀrken pÄ samma sÀtt som traditionella varumÀrken för företag och produkter. Vi presenterade en översikt över litteraturen kring personligt varumÀrkesbyggande samt teori om Customer-based brand equity-modellen, vilken vi lÀt representerade den traditionella teorin. I uppsatsens analysavsnitt diskuterades och analyserades intervjudeltagarnas svar i förhÄllande till teorin och slutsatsen drogs att personligt varumÀrkesbyggande har fler likheter Àn skillnader med det traditionella varumÀrkesbyggandet. Dock ansÄg vi att CBBE-modellen ej var lÀmplig för direkt applikation pÄ mÀnniskor, utan presenterade en reviderad modell för byggande av ett starkt personligt varumÀrke, dÀr bland annat möjligheter med sociala medier inkluderades.

AbstractThe aim off this study is to research social workersÂŽ knowledge, use, risks and possibilities of social media in their work with clients. Because today the society is using social media networks in daily life and social media has become a tool in social work as well. How does social media and social work cooperate? And how does social media effect social workers? For example the website Facebook has grown huge and many people use it everyday. Where is the line between work and private life? To reach this knowledge in this study, qualitative interviews have been done with six social workers that work with children, youths and families.

The aim of this study was to look into the approach of swedish journalists towards Twitter and how they apply the media ethics when using Twitter.The method for this research was a survey answered by 371 Swedish journalists, from workplaces of various contents and geographical spread, of which 271 were users of Twitter. Our results are based on the survey and theories such as the social responsibility theory, the code of ethics for the Swedish press, radio and television, gatekeeping, normalizing twitter and the private sphere of Habermas.Our results showed that swedish journalists aim to apply the media etics in most aspects such as objectivity and gatekeeping. Also the guidelines of using twitter as a journalist, according to the respondents, mainly comes from the workplace and not the code of ethics. It also showed that the majority of the journalists were pleased with the current guidelines, or the absence of guidelines..

Social media has recently expanded dramatically, as more people are using different media such as blogs, Facebook and Twitter, to express their opinions. This increases the possibilities to spread information and an unclear legal regulation in this area can create adverse consequences. Freedom of expression is a constitutional right, which forms an important cornerstone of a democratic society. Public employees? freedom of communication means that they can submit information to the media, without fear of reprisals from the authorities.

Internets utveckling har banat vÀg för nya sÀtt att kommunicera. Inom den svenskavinindustrin har aktörer lÀnge varit bundna till en icke interaktiv marknadsföring. Socialamedier och anvÀndarskapad information har blivit ett kraftfullt verktyg inom nÀmnda industrii takt med att konsumenter alltmer cyniskt genomskÄdar illa maskerad relationsretorik.Samtidigt har det svenska monopolet haft en mycket stor roll i hur kulturen ochkonsumtionsmönstren kring vininköp sett ut i Sverige. Men privata aktörer som direktkonkurrerar med Systembolaget har stÀllt detta i ny dager. Den största av dessa aktörer Àrvinklubben Australian Wine Club.

The objective of this bachelor thesis is to examine how some larger Swedish public libraries reason about the use of social media as part of their activities and outreach. To attain the purpose three research-questions were established; why does the public library use social media? How does the public library utilize social media? What extra value do librarians believe that use of social media can add to the libraries? function? The methodology used in the thesis is qualitative interviews. Six interviews were conducted with librarians in charge of social media at their respective libraries. Five of the interviews were conducted by telephone and one by email.

The purpose of this essay is to examine how the editorial office to the TV-programs GokvÀll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

Syftet med denna studie har varit att bidra med en ökad förstÄelse om varför företag vÀljer att anvÀnda sociala medier som ett verktyg vid rekrytering. I media pratar politiker om matchningsproblem, dvs. rÀtt person pÄ rÀtt plats. För att hitta rÀtt individ till rÀtt position sÄ ligger den stora utmaningen att hitta rÀtt metod för detta. Om man anstÀller fel person kostar det företaget mycket pengar och dÀrför vÀljer mÄnga företag att lÀgga extra vikt pÄ att ha en grundlig rekryteringsprocess.