A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

Titel; Vilka faktorer i service branschens arbetsmiljö har betydelse för social trötthet? Hur ser sambanden ut mellan utbrändhet och social trötthet? Författare; Jennie Andersson Nyckelord; Utbrändhet, Social trötthet, arbetsmiljö Syftet med undersökningen har varit att få fram vilka faktorer i service branschens arbetsmiljö som har betydelse för social trötthet samt undersöka eventuella samband mellan utbrändhet och social trötthet. Undersökningen är riktat mot vårdanställda och reseledare då tidigare undersökning påvisat samband mellan social trötthet och reseledare. Undersökningen är av en kvantitativ metod i form av en enkät. Denna enkät skickades ut till sammanlagt 110 personer i service branschen (vårdanställda och reseledare).

Today, we can see that social navigation is embedded in different kinds of websites, but there is still little support for social navigation in the web browser. Our main concern has been how we construct a tool that fills this hole in the web browser. By letting the theory, the prototype and the focus group serve as input/output to each other we could create a better overview of how the different pieces were intertwined. This has been a crucial mental model for us to obtain since it has helped us to understand how we could realize the theory through our prototype and thereby come to the conclusion of what aspects of the theory that we should put forward to further development. After constructing the prototype we thought that it would support social navigation, but realized after analyzing the discussion of the focus group that we are not there yet.

What Places Adolescents and Adults, Respectively, in Need of Social Assistance? A Qualitative Study of How Social Workers Whom Administrate Financial Assistance for Adolescents and Adults, Respectively, Describe Reasons Behind the Need of Social Assistance Amongst Their ClientsThe purpose of this essay was to study and compare how social workers whom administrate social assistance for adolescents and adults, respectively, describe reasons behind the need of social assistance amongst their clients. This was done due to the use of qualitative interviews with a total of six social workers. Of these six, three administrated social assistance for adolescents while the other three did the same for adults. Prior research of poverty attribution greatly inspired this essay.

The purpose of this essay was to examine and compare what attitudes Swedish and Belgian social workers may have towards residential care and foster care for children and young people. To answer the purpose eight qualitative interviews with four Swedish and four Belgian social workers were made. The results were analyzed by theory of organization and professional acting space. The results of the study show that the social workers in both countries preferred foster care, especially for small children, and that the Swedish social workers had a more negative attitude towards residential care than the Belgian social workers. Even though the Belgian social workers preferred foster care, they found themselves forced to choose residential care due to lack of available foster care facilities, something that did not seem to affect the Swedish social workers.

The Swedish welfare organisation is built on the fact that the legislation gives the municipalities and social workers guidance and direction how to assess cases. Through out this the clients have right to be assessed both equally and individually. How is this done? The purpose of this paper was to examine the effect of the organisation referred to the social workers ability to discretion and the evaluation of the assessment in first time applications of social assistant cases. The purpose was also to look for variations in decisions and if these could be explained out of organisational and assessment effects.

The aim of our study is to explore social workers view on the importance of clothing. We want to know how and if social worker reflects on the importance of their clothing and how it may affect their clients. Dresses social workers differently due to different work situations? Play client`s clothes any role in the social welfare officers? Can client`s clothing affect the assessment of their problem?The study is based on a qualitative method. The data consists of two focus group interviews with four social workers in each group, containing three women and one man in each focusgroup, with a total of eight informants.The results of our study indicate that the clothes are important in meeting with clients and especially as to help create a relationship with the client.

The purpose of this study was to examine how modern information and communication technology influence collective action within the framework of social movements. By studying the protests in the Arab World 2011, and focusing on the social movements in Suleimanya in northern Iraq, by observation taken on place, the essay discusses that collective action is closely related to the use of technology, for example cell phones and Internet.Result shows that modern communication technology has enabled immeasurable access andconnection between individuals throughout the world, which seems to be different from previouscollective action. The new communication channels in the form of social media, has been used for the dissemination of information and news, documentation, organization and membership recruitment in the social movements in the Arab World and Suleimanya. The new social movements have the tendency to be decentralized and flattened organized, they are now self-organizing and that they only do a whole as global patterns, as evidenced by the social movements in the Arab World andSuleimanya..

AbstractAimThe aim of this study has been to survey the background of the youths in the selection group which participated in the Dream action day, to evaluate if the project succeeded and support the Swedish Ski Association with their recruiting process. The questions of issue have been: Which ethnical, demographical and economical backgrounds do the youths of the selection group have that participated in the Dream action day? Is there any common denominator among those who was drawn to continue? Do the youths want to contribute to expand the sport? Is Dream action Day a good way to reach out to the target group?MethodThrough a strategic selection made by the Swedish Ski Association 44 youths participated in a day during which they tried snowboard. They have been a part of our quantitative data collection and we have chosen six to interview. The interviews have been executed in form of semi structured interviews.ResultsThe results clearly show that few of the participants had any connection to the sport, neither from home nor from friends.

 The main purpose is to investigate the main fea-tures of the discourse in the social medias about the legal view on cimes and criminals.                                                The special questions that are investigated are:1)    What specific features characterize the discourse in the social medias?2)    What are the legal restrictions for the freedom of speech on the Internet?3)    What attitudes can you find among lawyers towards the discourse in the social medias?4)    Are there grounds for presuming that the discourse in the social medias can effect the judgement in a special case?         .

With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit.

 The aim of this study was to examine how social workers perceive and interpret the term ?barnets bästa? (?The best for the child?), within the framework of investigatory work and enforcement of Swedish law, which is carried out by the Social Services. We wanted to investigate if the interpretation of the term had any causal effects on the work carried out by social workers. Seven social workers from two municipalities participated in this study in which we used qualitative semi-structured interviews based around two vignettes. We focused on age, experience, legislation, and external circumstances to gain insight into how these factors alter social workers? perception of the term ?barnets bästa?. Our theoretical approach was based on two theories on social constructivism.

Syfte: Syftet med denna uppsats är att beskriva och precisera innebörden av entreprenöriell marknadsföring sett ur småföretags perspektiv samt huruvida marknadsföringsmetoderna karaktäriseras av entre-prenören eller av den bransch som denne är verksam i. Metod: För att uppnå vårt syfte valde vi att genomföra en kvalitativ studie. Studien bestod av fem djupintervjuer med entreprenörer i Karls-krona. Vid intervjutillfället lade vi även fram ett case för att få en djupare insikt i hur entreprenörerna skulle agera i en given situa-tion. Detta för att de verkar i olika branscher.

Titel Reklam i mobilen? En studie av förutsättningar för tidningsföretag att använda mobiltelefonen som marknadsföringskanal Författare Beata Jungselius Kurs MK1500 - Examensarbete i Medie- och kommunikationsvetenskap Termin VT-09 Uppdragsgivare Dagspresskollegiet Handledare Oscar Westlund Syfte Att studera förutsättningarna för tidningsföretag att använda mobiltelefonen som marknadsföringskanal. Metod Omvärldsanalys med hjälp av analysmodellen PEST samt intervjuer Huvudresultat Mobiltelefonen som marknadsföringskanal har visat sig vara väl lämpad för olika former av marknadsföringsåtgärder för tidningsföretag. Särskilt väl kan den antas fungera för tidningsföretag som utlåter annonsutrymme i form av så kallade reklambanners på sin mobilanpassade webbsida då dessa i regel ger ett högt observationsvärde såväl som en hög klickfrekvens. SMS-utskick kan även de fungera väl, förutsatt att mottagaren gett företaget tillåtelse att kontakta dem på detta vis helst på eget initiativ.

Människan är till sin natur en social varelse och många sammanhang förutsätter en viss social kompetens. Att ha social fobi innebär en stark rädsla för att bli utsatt för andra människors kritik och iakttagelser. Denna fobi leder till problem med många aktiviteter i vardagen, som t.ex. att läsa högt inför andra människor, gå på fest eller äta tillsammans med andra. Syftet med studien var att, med stöd av en arbetsterapeutisk arbetsprocess, undersöka hur några arbetsterapeuter arbetar med personer som har social fobi.