During the last few decades a new kind of business operation have developed and this hasforced organisations to adapt themselves to a new competitive environment characterized byincreased customer demands as well as a larger amount of competitors. Therefore companieshave had a shift in their strategies from focusing on sales numbers to focusing on thecustomer. To build lasting customer relationships, in order to create customer loyalty, havebecome an important part of the organisational strategy and the collection of consumer datais essential in achieving this loyalty. Customer relationship management systems assistorganisations in managing information about individual customers as well as managing allaspects of customer contact, with the purpose of increasing customer loyalty towards thecompany. The collection of consumer data also enables for companies to design personalizedoffers to individual customers in the form of direct marketing.

The global market is becoming increasingly integrated and to keep up with growing competition and to achieve even greater success, companies expand to foreign markets. Previous studies have shown that the concept of psychic distance has an important impact on international performance regarding small and medium-sized enterprises (SME). The aim of our study is to provide the reader with a deeper understanding of how psychic distance influences export performance regarding Swedish SMEs. Through a single case study of a Swedish SME, we chose to research three different markets in three different continents. Our findings show that psychic distance influences export performance through export marketing strategy and active learning.

It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping.

This thesis studies how the Swedish government articulates social exclusion within the spring budget of 2007. Through a discourse theoretical approach, inspired by Ernest Laclau and Chantal Mouffe, the empirical findings are reconstructed through the nodal point of labour and two chains of equivalence, based upon the duality between employment and unemployment. By viewing social exclusion as a phenomenon concerning discourse, identity and politics, this duality forms the basis of a deconstructive and hegemonic analysis.I argue that the term social exclusion is a powerful and flexible political concept in that it obscures ideological assumptions and objectives as well as draws attention away from alternative social concepts. Throughout the thesis social exclusion is stressed as a social category constituting the relation between individual and society. Hence I argue that it is of vital importance that the values underlying its usage are made explicit and that social exclusion as a floating signifier is made an object of academic analysis..

The purpose of this essay was to investigate which factors the individuals found important in the process of becoming a person with a drug-free life. The framing of the questions we had were to get the experiences, thoughts and wishes of the drug users. The survey was based on thematised qualitative interviews and focused in the personal stories of the interviewees. We interviewed four women and five men, all of which had several years of drug-abuse behind them. We found similarities and patterns and we could identify that the three most important things was the own motivation, will and that the drug-abuser had the possibility to change their social network and had the ability to find other important things in life..

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

 The purpose of this study is to examine how individuals' social capital can affect the opportunities for finding a job. That is, what benefits social contacts can provide in the hunt for a new job. The main questions that will be answered throughout this study are:- Of what importance are social contacts when looking for a job?- What are the advantages and disadvantages that the respondents present with recruitment thru informal channels/social contacts?-What are the advantages and disadvantages that social contacts can provide in terms of personal recommendations when looking for a job according to the recruiters?The study is based on five qualitative interviews with mainly recruiters from various parts of the labor market. The collected empirical data that the study has yielded indicate that individuals' social capital of the highest degree is crucial for the opportunities they have to find a job.

The purpose with this study was to get a deeper understanding of how the social welfare secretaries experience the meeting with clients.Our main questions were how the social welfare secretaries thinks about their own way to behave in the meeting with clients, which difficulties/obstacles there can be a and which factors they think affect the meeting. What is it that makes the social welfare secretaries experience a meeting as good or less good.Theory used: ?naive theory? and ?theory of communication?. The social welfare secretaries emphasised the importance of respect and clarity in their relations with the clients. By contrast with literature, the hover between power and support was not found difficult.The goal is that the social welfare secretaries and the clients understand each other and that they reach the purpose with the meeting..

The purpose of my study is to gain insight into how the education system (particularly social studies) is morally-minded based on the governing documents, former students and a textbook. I wanted to find out what morally-minded means and if it has a big role in social studies. Through interviews with former high school students (when my thesis is aimed at high school) I wanted to find out how they felt their social studies were educational and which the values that they had taken on from the lessons. I also chose to analyze a textbook to get a broader understanding of how the morally-minded education is written in specific areas relating to social studies. My study is a qualitative study and what I came up with is that the former students consider their social studies teaching lacked to some degree when it came to the morally-minded education. My investigation concludes that the morally-minded education is important in social studies as the purpose of social studies is to promote active democratic citizens.

Syftet med vår uppsats är att utvärdera hur enskilda butiksägare, som ingår i en större kedja, ser på fördelar samt nackdelar att ingå i en större koncern. Syftet är också att utröna hur butiksägarna definierar en lojal kund samt hur de arbetar för att strategiskt skapa kundlojalitet. Vår studie grundar sig på intervjuer med två enskilda butiksägare som ingår i samma koncern. I studien framgick det att butiksägarna genom användandet av kundkort erhåller kundlojalitet som ett bra verktyg för att kunna förbättra och stärka den totala ekonomin i företaget. Det krävs dock att man inser betydelsen av att engagera sig för att skapa en bättre balans mellan kundernas attityd och kundernas beteende.

In many of the world's countries, there is a national organization responsible for marketingthat country as a tourist destination. Through their offices, these organizations work towardsthe creation of effective strategies and a deeper understanding of local markets. Usingqualitative methods such as interviews, observations, and thematic analysis, we managed toinvestigate how the Czech and the German national tourist offices operate, and whatstrategies they are implementing to increase the volume of tourism. The study focused on theanalysis and comparison of the organizations' goals and communication channels.The results show that the investigated tourist boards operate in a similar manner with smalldifferences concerning choice of strategies and communication channels. These discrepanciescan be partly explained by differences in the organization's ownership forms and theconsequences that follow that fact.

The purpose of this study was to investigate youth?s experiences of what meaning the nonprofit youth project Husby Marathon had on their social capital and self-identity. In order to answer the purpose a qualitative methodology was used based on interviews with four of the participant youths. Two teories were used, Social capital by Robert D. Putnam and Selfidentity by Anthony Giddens.

Behandlingsstudien gällande individuell KBT-behandling för social fobi genomfördes på en allmänpsykiatrisk öppenvårdsmottagning. I studien ingick 22 individer som alla uppfyllde kriterierna för social fobi enligt DSM-IV. Antalet sessioner planerades bli 15 stycken, med viss flexibilitet gällande individuella skillnader. Mätningar gjordes före och efter behandlingen. Som utvärderingsmått har använts SPS, SIAS, FNE, BDI, BAI, CSQ-8, gällande diagnostisk bedömning har använts ADIS-IV.

Our paper is targeting mainly students, but also all other people interested in social work with children. The purpose of our study was to investigate how the social workers experience and handle their work with children, who have been exposed to sexual abuse, and what kind of support and guidance the social workers are offered, in order to handle their working situation. We chose to perform a qualitative study, by the use of interviews, since we found it to be the most appropriate way to gather the information. Our conclusion is that the work with these issues is emotionally burdensome and requires a great commitment, however it is essential for the social workers to maintain a certain distance to their work, in order not to influence their personal lives. It is through experience and knowledge that the social workers learn how to handle their working situation.

This study means to research the importance and significance of the social and informal learning opportunities offered at a workplace. With Wenger?s theory about social learning and communities of practice as a starting point, this study will create understanding about how teachers at a school comprehend their opportunities for learning within the teacher community. The study is conducted at an independent school in Sweden, and is based on interviews with eight of the teachers employed at the school. The purpose of the study was to research how employees perceive how their social interactions with their colleagues can create learning, and what obstacles they might face along the way.